Category: Ecommerce

WordPress vs Drupal: Core Web Vitals

Introduction

Ancient Greece had its Trojan War, the Romans waged their Punic Wars, and WordPress and Drupal are locked in an unending development war. And as you might expect, both sides proclaim themselves to be the best.

To know if your WordPress or Drupal site is up to the challenge of handling traffic, performance issues, and scaling, the Core Web Vitals scores are the best way to assess where you stand with either platform.

After hours (and hours) of researching and benchmarking, we at MpireSolutions have come up with the answer to the following question:

Which of the two content management systems – Drupal and WordPress – win the Core Web Vitals testing score in 2022?

This blog post covers the following information:

1). WordPress vs Drupal: Largest Contentful Paint (LCP)

2). WordPress vs Drupal: First Input Delay (FID)

3). WordPress vs Drupal: Cumulative Layout Shift (CLS)

4). WordPress vs Drupal: SEO Lighthouse Score

5). WordPress vs Drupal: Accessibility Lighthouse Score

6). WordPress vs Drupal: CMS Adoption Share

WordPress vs Drupal: Core Web Vitals [Test Report Summarized]

Importance of Core Web Vitals for an Ecommerce Website

 

WordPress vs Drupal: Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a Google Chrome performance measurement tool. LCP measures the time it takes for the largest visible element on your page to load, and it’s one of the most important metrics to track when you’re measuring web performance.

Why?

Because if your LCP loads in 2.5 seconds or less, you’ll see 75% of users have engaged with your content, but if it takes longer than 4.0 seconds to load, only 42% will have done so.

Fig.1 An image showing the good and poor LCP loading times (source)

In other words…

If you’re running an eCommerce site, and your LCP is taking between 2.5 and 4 seconds to load, you’re losing customers left and right due to poor performance. Therefore, if the largest visual element on your page doesn’t load quickly enough, users will abandon your site before they even see what it has to offer.

LCP is important because it’s a key user experience metric. If your site has a poor LCP score, you’re likely going to see increased bounce rates and decreased average time spent on your site – resulting in a negative effect on your eCommerce website’s SEO performance.

Who Wins?

We decided to put WordPress and Drupal through their paces in an LCP test to see which CMS would score higher. We used Google’s Lighthouse tool to perform an audit of desktop and mobile performance.

The tests were performed on WordPress and Drupal sites that had some basic content on them; both sites were hosted on our servers, running PHP 7.4 with no additional packages or plugins installed.

While both WordPress and Drupal are popular choices for website development, our LCP tests revealed that Drupal performed better than WordPress.

On desktop, Drupal scored 61% on LCP, while WordPress scored only 33%. On mobile, Drupal had a score of 47%, while WordPress mobile score was 25%.

WordPress vs Drupal: First Input Delay (FID)

First Input Delay (FID) is a metric that measures the time it takes for your browser to respond to an event after a user interacts with your site. It is measured in milliseconds, and the lower it is, the better.

In simple words, is the time from when a user first interacts with your website (i.e., when they click a link, tap on a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to respond to that interaction.

Ideal FID numbers are between 0-100ms, and a good number is less than 300ms. A score of 100 would mean that your site responds instantly to user interaction, and you should never settle for scores above 300ms.

Fig.2 An image showing the good and poor First Input Delay loading times (source)

When it comes to eCommerce, FID is particularly important in ensuring an excellent user experience for site visitors, because if there are significant delays in your site responding to visitor interactions, visitors will be more likely to give up and leave your site before making a purchase.

Who Wins?

We ran the FID score test on a WordPress site with the Twenty Twenty theme, and a Drupal site with the Bartik theme. We used an eleventh-generation Intel Core i7 processor with 16GB of RAM running Windows 10 Professional 64-bit version 1909, along with versions 84.0.4147.105 (Official Build) (64-bit) of Chrome and Chromium 84.0.4147.89 (Developer Build) (64-bit). We then tested both sites on mobile devices, using Google Pixel 3XL devices running Android 11 and Chrome 84.0.4147.89 (Developer Build).

The results? Both sites scored 100% on FID for their desktop version—meaning your clicks were registered immediately after you clicked them—but there was variation in the mobile scores: 88% for WordPress (which is really great) versus 76% for Drupal (which is still pretty good, but not as good as WordPress).

WordPress vs Drupal: Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) is a new metric that Google has introduced to its page experience ranking signals. CLS measures the movement of visible elements on the page. It is a metric that quantifies the number of unexpected layout changes that occur during the lifecycle of a page. A high CLS score is bad for your web page as it means that users have experienced unexpected layout shifts on your web page, which is not good for user experience.

Fig.2 An image showing the good and poor Cumulative Layout Shift (source)

What is a good Cumulative Layout Shift? Google recommends CLS to be below 0.1 for an acceptable score and a CLS below 0.25 for a good score.

Fig.3 An image showing the shifting of the page layout as the user tries to buy a product from an eCommerce website. The page layout shifts and the user’s finger clicks on the wrong area, instead of “Buy Now” button. (source)

CLS is often used as a measure of user experience because users find layout shifts annoying, confusing, and untrustworthy. It’s calculated like this: 

CLS = sum (impact fraction x distance fraction)

where…

impact fraction = 1 if an unexpected layout shift is observed in the viewport, otherwise 0

distance fraction = distance between the center-point before and after an unexpected layout shift divided by the viewport size

Low CLS numbers are great for eCommerce websites because they build trust with customers. Trust makes people more likely to complete purchases. If a customer clicks on “Add to Cart” and something else happens—a banner takes up half the screen, items rearrange themselves, etc.—they might decide not to buy anything. If a site has good CLS metrics, it means users will have a better experience, which in turn can lead to more sales.

The importance of Cumulative Layout Shift: According to Google, it’s very important because it’s closely related to user experience on the web. Users don’t like when elements on their screen are moving around unexpectedly, and therefore avoiding those issues with CLS can help improve your rankings in search engine results pages (SERPs).

CLS is also important because it’s one of three new metrics that will be used as part of Google’s core web vitals program. This means if you’re trying to improve your ranking in Google’s search results, then having good scores across all three metrics will help you achieve better rankings than sites without good scores.

Who Wins?

We first tested the CLS score of a simple WordPress website, which we created using the Twenty Twenty theme. We found that this site had a CLS score of 47% on desktop and 57% on mobile.

Then, we tested the CLS score of a simple Drupal website, which we also created using a standard theme (Bartik). We found that this site had a CLS score of 58% on desktop and 70% on mobile.

Our results showed that Drupal performed better than WordPress in terms of preventing layout shifts when displaying content. As such, we recommend Drupal for businesses seeking to create an efficient website that loads quickly and does not cause confusion or frustration for users via unexpected layout shifts on different devices.

WordPress vs Drupal: SEO Lighthouse Score

SEO Lighthouse is an open-source tool built by Google that provides you with insights on the health of your website and gives you suggestions for improving it. The tool gives your website a score—the closer to 100%, the better—on five different aspects: performance, progressive web app, best practices, accessibility, and SEO.

The good news is that there are no hard-and-fast rules about what makes a “good” score. Some websites might be able to maintain a high score across all categories without doing any work at all, whereas some sites might need to make significant changes to improve their scores.

If you have a high-performing website with amazing functionality and very few bugs, then the bar will probably be higher for you than other sites. To that end, it’s important to keep in mind that each website is unique, so there’s no single number or range of numbers that can tell you whether or not your site is doing well.

Who Wins?

We did a Lighthouse score test to see which CMS (content management system) is better for your SEO: WordPress or Drupal?

In this test, we wanted to see which one was more accessible to search engines and performed better in that sense. According to the results, WordPress scored 0.9 out of 1.0, while Drupal scored 0.83 out of 1.0. In other words, WordPress is slightly better for your SEO.

Why did WordPress win? It does a better job at helping search engines find your site—and it helps them determine whether you have any broken links or missing images (Google calls this “crawl ability”).

WordPress vs Drupal: Accessibility Lighthouse Score

Accessibility Lighthouse Score is an open-source tool that lets developers test the accessibility of their websites. It hooks into the Chrome Developer Tools protocol to access data from the browser and then runs a series of audits on this data to come up with a score for how accessible your website is.

Accessibility Lighthouse Score evaluates:

  • Best Practices – Ensures that your site meets all industry best practices for accessibility
  • Performance – Tests how quickly each page on your site loads, including its images and other media assets
  • Progressive Web App (PWA) – Scores how close your website comes to meeting the criteria for being classified as a PWA
  • SEO – Tests whether your website has any technical issues that could prevent it from showing up in Google’s search results
  • Accessibility – Checks whether your website complies with the Web Content Accessibility Guidelines (WCAG) 2.0 AA standard

Who Wins?

We recently conducted a study to compare the Lighthouse Score of a WordPress site versus a Drupal site. We wanted to see which CMS performed better in terms of accessibility, and the results were eye-opening.

WordPress and Drupal both earned an 84 on the Lighthouse Accessibility Scale, with Drupal scoring slightly higher in the areas of Color Contrast and Link Name/ID. However, both sites performed very similarly.

WordPress vs Drupal: CMS Adoption Share

CMS Adoption Share is a score that measures the percentage of websites that use a given CMS, relative to all websites.

If you are deciding on a CMS for your eCommerce website, you should consider the CMS Adoption Share of your chosen platform. Using this information, we can see which Content Management System platforms are gaining traction in the market and which are losing ground, as well as which ones have the most active community of users.

The CMS adoption share score for your eCommerce site is based on the number of global websites using the same CMS technology. So if your CMS adoption share score is high, it means that lots of other sites are using your CMS platform too. Needless to say, when you have a high CMS adoption share score, you know your website is good because so many others are using it.

Who Wins?

So, we ran a test to see which CMS (WordPress or Drupal) would be the best option. To do this, we looked at the sites of 100 Fortune 500 companies. We found that 31% of them were running on WordPress and 2% on Drupal.

What did we learn from this? Well, based on these results, if you want a CMS that will help your site get more Google traffic, you should consider using WordPress. It’s clear that WordPress is the go-to platform for many businesses because it’s easy to use and has lots of options for customization and growth.

WordPress vs Drupal: Core Web Vitals [Test Report Summarized]

When it comes to eCommerce, we’re all looking for the same thing: a website that’s easy to set up and manage, with a smooth customer experience. So when it comes to the two most popular content management systems (CMSs) in the world, WordPress and Drupal, which one delivers? Let’s take a look at our overall test reports.

➜ In terms of how fast the sites load, Drupal won: Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS). What does this mean? It means that Drupal-built sites load faster than WordPress-built sites—and as an eCommerce site owner, you want your customers to be able to get up and running on your site quickly so they can start shopping.

➜ Meanwhile, WordPress won in two categories: SEO Lighthouse and CMS Adoption. If you’re looking for better SEO rankings with your new eCommerce site, WordPress can help you accomplish that faster than Drupal. For CMS adoption, WordPress also comes out on top because it’s so easy to use without having to go through extensive training or hiring developers.

Both platforms were equal in the Accessibility Lighthouse Score Test. This means they perform equally well in terms of making websites accessible to those with disabilities or impairments.

Importance of Core Web Vitals for an E-commerce Website

For an E-commerce website, Core Web Vitals are especially important.

These metrics give you an idea of how people are actually interacting with your site, which is exactly the kind of information that can help you improve sales and conversions.

Let’s imagine your site has a high First Input Delay (FID). When someone visits your site and wants to browse products or make a purchase, they have to wait for the page to load before they can even interact with it. That might be enough to throw them off—even if the rest of their experience on your site is great.

Or let’s say that you have a high Cumulative Layout Shift (CLS) score. You’ve got big, beautiful images on your homepage—but when someone tries to click one of them, it moves as the page loads. Now your visitor thinks they’ve clicked on something else entirely. They’re not sure what just happened, so they close out of it in frustration and leave your site.

Now that Google has started to add Core Web Vitals to its rankings, it’s more important than ever to make sure that your eCommerce website is optimized for these metrics. These three metrics—first contentful paint, largest contentful paint, and cumulative layout shift—measure how quickly your page loads, how long it takes for the page to display all its content, and how much the content shifts around on the page as it loads.

We know that you want to do everything you can to maintain a high ranking in search engine results pages, so we at MpireSolutions offer Google Core Web Vitals Optimization Service to ensure your eCommerce business stays at the top of the rankings and keeps getting new customers.

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A Complete Guide on Digital Wallet

Introduction

A digital wallet (an e-wallet) is an electronic system that allows parties to trade digital money for goods. This includes making online transactions using tablets, computers, and cellphones. Before any transactions can occur, money is held in a digital wallet.

In other circumstances, an individual’s account may have an electronic link to that digital wallet. In some instances, users have their driving license or other identification documents in their wallets.

This article will go over everything there is to know about digital wallets. The aspects that will be explained later in this article are as follows:

What exactly is a Digital Wallet?

How do Digital Wallets work?    

Types of Digital Wallets

  • Semi-closed Wallets      
  • Open Wallets    
  • Closed Wallets 

Choosing the Most Appropriate Digital Wallet    

  • Desktop Wallet
  • Mobile wallet   
  • Bitcoin wallet    

The Best Digital Wallet options  

  • Venmo
  • Samsung Pay    
  • Google Wallet  
  • Android Pay      
  • AliPay   
  • Cash App            
  • PayPal  

Crypto wallets  

Digital Wallet vs Crypto Wallet   

Digital wallets—the benefits      

Conclusion         

  

What Exactly Is A Digital Wallet?

Digital wallets live up to their name by providing a digital representation of your bank accounts. You can access it from a computer, smartphone, or smart device. It eliminates the need to carry around a physical wallet.

A digital wallet includes both software and data. Secure and fair electronic payment systems are a crucial concern. It safeguards personal information and the actual transaction by encrypting it.

Digital wallets are entirely compatible with the majority of e-commerce systems; stored and maintained on the client-end.

How Popular is Digital Wallet as an Online Payment Method?

As per the Global Payments Report for Financial Institutions and Merchants 2022, 49 percent of total ecommerce expenditure worldwide was paid using digital / mobile wallets.

Image source: Oberlo

How Do Digital Wallets Work?

Image source: intellias

A digital wallet employs software to connect your payment data from your linked bank account to the seller with whom you are transacting.

First of all, determine which one you want to use, which is affected by the mobile operating system.

If you wish to use a digital wallet, you must first enter your credit card details into your chosen app or website. Your data will be encoded, and you will only be able to access the wallet after unlocking your smartphone and allowing its use.

You have to approve your digital wallet and hold it close enough to the card reader to communicate your data to make a mobile payment. Some shopkeepers do not accept mobile payments. Look for the contactless payment sign on the retailer’s point-of-sale system or card reader.

Types of Digital Wallets

We have three distinct types of digital wallets based on the criterion for making transactions. These types are discussed below:

Image source: patriotfcu

Semi-closed Wallets

Semi-closed wallets are used by users who want to make transactions with a specific set of businesses. Although the wallets’ coverage region is limited, you may use them for online and physical purchases. On the other hand, Sellers must engage in agreements or contracts with issuers to accept payments using mobile wallets.

Open Wallets

Banks and their partners issue open wallets. Users who have open wallets can use them for transactions that a semi-closed wallet allows. It includes withdrawals from banks, ATMs, and financial transfers.

Closed Wallets

Companies create closed wallets for their consumers. You can only use them to send payments between the user and the wallet issuer. The funds in a closed wallet can only be used to perform transactions with the wallet’s issuer.

Money from cancellations, returns, and refunds are kept in wallets like Amazon Pay.

Choosing The Most Appropriate Digital Wallet

It’s not difficult to choose a suitable digital wallet for yourself. All you have to do now is ask yourself some questions. Which digital wallet app is the greatest, and which one is the best for cryptocurrency? Before you answer these questions and investigate the many options available, have a look at the following categories:

Desktop Wallet

Desktop wallets are software apps that are installed on the desktop or laptop of a computer and provide the user complete control over the wallet. They also make sure that all security measures, such as virus protection, are in place and that the data in question is backed up. Desktop wallets with extra functionality, such as node software or exchange integration, are available.

Mobile Wallet

A mobile wallet is accessed using a smartphone application. Mobile wallets are a convenient solution for users to make in-store purchases. You may use them at any retailer that the mobile wallet service provider has listed.

Like desktop wallets, the user handles backing up the device in question to keep all the data safe.

Bitcoin Wallet

A Bitcoin wallet allows you to transmit and acquire bitcoins. It does not keep real money. This wallet saves the cryptographic data needed to access Bitcoin addresses and perform transactions.

Some Bitcoin wallets also allow you to store other coins besides bitcoin. Bitcoin wallet seems to be a genuine wallet.

The Best Digital Wallet Options

Here we have some best digital wallet options for you:

Venmo

Venmo is a digital wallet that helps everyone manage their money, from students to small companies. Venmo is a financial platform that allows you to pay and request money from pals.

While it’s still the easiest and most popular way to split cab fare, it’s evolved into a financial platform that may be all you need in addition to a standard bank account.

Samsung Pay

Samsung Pay makes it easy to pay securely. Because of NFC and MST support, it’s accepted in more places than most other mobile payment methods.

All you have to do is swipe up from the home button and approve the payment using your phone’s highly secure fingerprint recognition system. Then, in a couple of seconds, place the phone against the card reader, and you’re done.

Google Wallet

Google Wallet is another famous digital wallet. It allows users to make transactions directly from their phones. It has made payment transfers far too simple. Users may save credit, gift, debit, and loyalty card information for free.

Google Wallet is a new method to pay at e-commerce companies that accept it, and it’s available to anybody with a more recent Android or Apple smartphone.

Android Pay

Android Pay is a Google-developed mobile payment platform that allows users to make in-app, online, and tap-to-pay transactions with their smartphones.

Android Pay saves and manages digital copies of your cards, from loyalty cards to credit cards. All of your incentives are instantly applied when you purchase at a certain merchant.

Visa and MasterCard are among the expanding list of banks and cards that Android Pay supports, and this number will rise significantly as the service expands into more countries.

AliPay

AliPay is another famous type of digital wallet. Users of AliPay keep their debit or credit card information in the app, allowing them to make payments using their phones.

AliPay has partnerships with various financial institutions, most notably Chinese credit, debit, Visa, and MasterCard.

Cash App

Cash App is a money transfer business that focuses on mobile apps. You may make online transactions directly and rapidly. Cash App has a few extra features as compared to other digital wallets.

It provides you with the facility of a bank account and a debit card. You can use that card at any ATM. The program also allows you to invest in both bitcoin and stocks.

PayPal

PayPal’s service allows you to make online transactions over different e-commerce stores. You can send money to friends and family in a quick and easy way without having to divulge financial information.

PayPal is a global money transfer behemoth with over 400 million active accounts worldwide. Many online businesses and customers are familiar with and trust the service since it is so widely used.

Crypto Wallets

Crypto wallets keep the private keys that grant you access to your cryptocurrencies. It ensures safe and secure access while allowing you to transmit and receive cryptocurrencies.

Digital crypto wallets are handy since they allow you to manage all of your currencies in one location, transfer and receive money, and even purchase at crypto-accepting shops.

They exist in both form: hardware wallets and smartphone applications that make using crypto as simple as purchasing online with a credit card.

Digital Wallet vs Crypto Wallet

Both digital wallets and crypto wallets are viewed as digital money at face value, and it’s simple to confuse the two as the same payment mechanism. However, there is one significant distinction between the two.

Actual money or valuables are maintained within digital wallets. This isn’t usually the case with a crypto wallet, which stores the keys that permit cryptocurrency transactions within each coin’s digital ledger.

Crypto wallets are not like digital wallets, which are essentially electronic replicas of what you’d carry around in a physical wallet. They are used for buying and selling cryptocurrency. Put another way, the basic purpose of a digital wallet is to pay for items. To buy cryptocurrency, most people use a crypto wallet.

Yet, there are certain similarities between mobile and crypto wallets. You might use a crypto wallet to pay for products or services at establishments that take cryptocurrency, just like you could with a mobile wallet. Both wallets are significantly safer than carrying a credit card around with you.

Digital Wallets – The Benefits

There are several reasons and advantages to adopting a digital wallet, which may eventually replace a physical wallet. Here are five compelling reasons to get started.

  1. Rewards for your purchases
  2. For faster checkout, use contactless payment.
  3. Convenience
  4. It allows you to be more organized.
  5. Improve Security

Conclusion

Digital wallets provide a more adaptable and secure alternative to conducting in-person and online transactions. It’s simple to link your credit and debit cards to your mobile wallet and begin paying without using cards or paper money.

Mpire Solutions provides FREE Consultation by analyzing your digital commerce metrics and advising you on the ideal digital wallet.

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What is Fintech: A Complete Guide On Financial Technology

Introduction

The word Fintech has become a buzzword today, with a variety of different meanings. From digital lending to asset management to innovation in insurance, there have been a number of significant financial changes that can be attributed to technology – all within the last decade. But what, exactly, is Fintech?

Fintech is the idea that technology is changing the way we do financial management, from the little-known wallet on our phones to the largest stock exchange in the world. The term encompasses everything from investing in cryptocurrency to simplifying banking between countries. With Fintech, venture capitalists and investors can trade more efficiently, collect more data on customers, and make slight changes that can have great effect over time.

This blog post covers the following topics:

  • Introduction
  • Examples
  • How Does Fintech Work
  • Financial Technology in Practice
  • Types of Fintech Companies
  • Fintech History Timeline
  • The Fintech Evolution Cycle
  • The Fintech Expansion
  • Latest Trends in the Fintech Industry
  • Typical Fintech Users
  • Applications of Fintech
  • Conclusion

Introduction

Financial Technology (Fintech), sometimes called “financial innovation,” is a catch-all term for any sort of technology that impacts the finance industry, such as mobile banking.

It is the portmanteau of “financial” and “technology”—a sector that deals with how financial services are provided by utilizing technology.

Put another way, it’s tech that helps you manage your money.

Source: ShuftiPro

Examples

Some examples of fintech companies include:

Credit Karma—provides free credit scores, credit reports, and recommendations for products like credit cards or loans that the user might be interested in

PayPal—an online payment system that allows customers to transfer money without sharing financial information

Kabbage—a company that uses software to predict cash flow and automate lending decisions to small businesses

Moven— mobile-only bank account where you can manage your money online via an app

Acorns—it rounds up your purchases to the nearest dollar and invests that spare change for you automatically

How Does Fintech Work?

The term “financial technology” can mean different things to different people, but it typically refers to the use of information technology in financial services.

In practice, this means that computers and software are used to help financial institutions and businesses streamline their processes and offer innovative products and services.

As an example, a fintech company might create software that helps banks offer loans more quickly and easily than they would be able to without this software.

Fintech companies are typically startups that aim to disrupt established institutions by introducing new technologies into the financial sector. This means they can often be more nimble and responsive than traditional banks or other financial institutions, which have been around for years or even centuries.

Financial Technology In Practice

Fintech has been around for a while; it’s not new. But the way it’s being used is changing rapidly. The banking sector, for example, has experienced something of a revolution in how they provide services to their customers. Whereas you once had to go into a bank to do your banking, now you can deposit checks with your phone and transfer money from your checking account to your savings account with just a few taps on an app.

In the past, in order to send money to a friend, you had to write them a check or meet up in person to hand over cash. With apps like Venmo and Zelle, sending money can be done in a few taps on your smartphone—and it’s all free!

There are also options for making purchases with your phone instead of credit cards and cash. Apple Pay, Google Pay, and Venmo Credit Card let you tap your phone at checkout instead of pulling out your wallet.

Want to buy some stock? You don’t have to call a broker anymore (assuming you don’t want one). You can just sign up for an online investing platform like SoFi, which will allow you to invest in the stock market and even trade options without any human interaction at all. Is that more convenient and less expensive? Yes, it is.

Types of Fintech Companies

Fintech is an industry made up of companies that use technology to make financial services more efficient. There are two types of fintech companies: those that serve consumers directly and those that serve businesses and government organizations. Some examples include:

a). Consumer-facing: companies that help customers manage personal finances, invest, or borrow money. Examples include Stripe, Credit Karma, and PayPal.

b). Business-facing: Companies that work with banks, governments, and other financial institutions by selling software products or offering services. These products can range from fraud detection to financial management tools for small businesses. Examples include Kabbage and Gusto.

Fintech History Timeline

This is a brief history of how Fintech has evolved, from the 1970s to today.

1970s: First ATMs and Credit Card Machines

The 1970s was the beginning of Fintech. This was when the first automatic teller machine (ATM) was introduced, allowing people to do basic banking tasks without going into a bank branch, as well as the first credit card machine, which allowed people to pay merchants electronically.

1980s: Computers and Online Banking

The 1980s saw a revolution in digital capabilities, with the invention of affordable personal computers that could be used by ordinary people. This led to online banking becoming more common.

1990s: Internet and Fintech Companies

The 1990s saw a huge increase in Internet usage, allowing people to communicate in new ways with each other and with businesses. This led to new companies like PayPal being founded, which were dedicated to using technology for financial transactions.

2000s: Mobile Fintech Apps and New Technology

The 2000s saw a boom in mobile internet access and mobile app usage, leading to a boom in mobile fintech apps designed for smartphones and tablets.

Ever since then, fintech has only grown exponentially. There are now thousands of companies working on solutions for everything from stock trading to personal finance tracking, and we’re still just scratching the surface of what’s possible!

A History of Fintech from Morse code transactions to Monzo

Source: Raconteur 

The Fintech Evolution Cycle

Fintech—or financial technology—has made way for an entirely new, more convenient approach to banking and making payments. It’s created a world with fewer hidden fees, paper checks, and hours spent waiting in line at the bank. But how did we get here?

Fintech has come a long way since the 1970s. Back then, it was mostly used by banks and other financial institutions to automate back-end processes. In many ways, though, its evolution is tied closely to that of the smartphone: as it became more powerful, it also became more portable.

That meant that apps could be developed to make banking more streamlined and less time-consuming. Those apps paved the way for digital wallets and online-only banks—and now we can’t imagine life without them. As fintech continues to evolve, it’s sure to bring even more changes that will shape the future of finance in incredible ways.

User’s Desire for Convenience

Fintech “evolved” out of users’ desire for convenience in their financial transactions. As technology made it easier and easier to do other things online (e.g., buy movie tickets), people began asking why they couldn’t do things like paying their bills online as well. This led to the rise of online banking and then mobile banking.

Once financial institutions started allowing consumers to access certain services online, they started looking for ways to make these services even more convenient. This was when instant payments became popular; instead of waiting a day or two for your payment to clear, you could receive your money immediately and can send money instantly.

Consumer’s Desire for Security

The recent rise of Fintech is due to a fundamental change in consumers’ attitudes toward their financial transactions. The financial industry has always been extremely sensitive because the companies in it essentially hold the keys to the kingdom—our money. Consumers are now looking for security and trust when considering which companies to conduct their business with.

Fintech has uniquely positioned itself to fill that need. Companies in the sector pride themselves on providing financial services that offer customers reliability, safety, and stability. They have also increased their technological sophistication through innovations like mobile payments and digital bank accounts, allowing customers access to their funds 24/7.

The Desire to Control Transactional Aspects

The rise of fintech was a natural outgrowth of buyers’ and sellers’ desire to control more aspects of transactions themselves. In the beginning, this was limited to the ability to buy goods from anywhere in the world and have them shipped quickly. Later, it expanded to include things like keeping money in an online account instead of a brick-and-mortar bank and then sending payments electronically instead of by check.

Most recently, fintech has manifested itself in the form of AI systems that can anticipate when people will need financing and then provide it to them automatically through a system like PayPal or Venmo. This is just one example; there are many others!

Peoples’ Desire for Time-Saving Solutions

Fintech has evolved out of people’s desire for time-saving solutions. It has the ability to reduce the amount of time people need to spend on all aspects of their financial lives, from managing money to making payments.

People can complete financial activities and transactions in a fraction of the time that it used to take them before the fintech revolution. They can do things like:

  • Make payments at the tap of a button on their mobile phone
  • Check their bank balance or view their recent transactions with a few simple clicks on their smartphone app
  • Transfer funds between accounts instantly through online banking or automated services

So-called “fintech” (financial technology) companies are now offering products that allow customers to handle their own finances from their phones or computers—no bank teller required.

What exactly does fintech mean for the average consumer?

Well, for one thing, it means you can do your taxes without sitting down with a tax professional or pulling out a calculator. F

or another thing, it means that you can take out loans without applying at a brick-and-mortar bank—and thousands of startups are now providing online lending services.

Now more than ever, consumers can manage their money on their own terms and make informed decisions with just a few clicks of their mouse or taps on their phone screen.

The Fintech Expansion

Fintech has many faces.

Mobile-only stock trading app Robinhood has swelled to 22+ million users since its 2014 launch and raised $3.4 billion in venture capital in 2021-2022, alone. Peer-to-peer lending sites like Lending Club and Prosper are now publicly traded companies with a combined $6 billion in revenue.

Business loan providers including OnDeck and Kabbage have each raised more than $100 million in investment. Insurance startups like Oscar and Lemonade promise to disrupt the industry for millennials, while banking cafes by Capital One and Capital One 360 help customers manage their money over coffee.

Source: Consultancy EU

In fact, some fintech companies aren’t even focused on turning a profit. They’re more concerned with providing services to those who would otherwise be unable to get those services any other way. For instance, Bancosol was started in Peru to offer banking services to people who previously had no access to a bank.

Latest Trends In The Fintech Industry

Fintech is a fast-changing industry, and there are plenty of exciting new things happening in it. Here’s a rundown of the latest trends.

✅ Artificial intelligence (AI), machine learning, and robotics are all growing areas within the fintech industry.

✅ Many financial firms have begun using chatbots to respond to customer questions and complaints. However, these chatbots can often seem robotic and impersonal. The newest trend is to create chatbots that sound more like real human beings and can actually hold conversations with customers.

✅ Voice recognition, which is used for things such as Siri and Alexa, has been utilized by the fintech industry for payment processing. This means that you might soon be able to say a command such as “Pay my bills.”

✅ Bitcoin Fintech: Many fintech companies are looking into Bitcoin as an alternative source of currency.

✅ Software-as-a-service cloud services: Fintech companies are increasingly adopting cloud services to store data, which allows them to cut costs on physical server storage.

Typical Fintech Users

In the financial technology (fintech) industry, there are two main kinds of users: consumers, who use fintech to manage their own finances, and businesses that use fintech to manage their finances as well as the finances of customers.

Business-to-Consumer (B2C) Fintech Users

Consumers often use fintech to do things like sending money across country lines at a low cost, making payments using mobile devices, or investing in the stock market.

Business-to-Business (B2B) Fintech Users

These companies use fintech to facilitate financial transactions with their customers or other businesses. For example, a company might use fintech to take credit card payments from its customers.

Business-to-Friend (B2F) Fintech Users

But there is another group out there that is sometimes overlooked, and that is people who use FinTech casually. We call this group B2F (Business-to-Friend).

For this type of user, Fintech is all about simplifying life, not complications. It’s about taking care of simple tasks like splitting bills, requesting loans from friends, or sending money to friends. And it’s about providing a service that simply makes life easier.

Applications Of Fintech

Fintech, or financial technology, has made big waves in the financial services industry in recent years. With the advent of new technologies, traditional financial institutions and companies are being challenged to keep up with the demands of customers and clients. Here’s what you need to know about the applications of fintech.

Mobile Banking & Neo Banks

Mobile banking is one of the most popular applications of fintech. More and more people are doing their banking online or via mobile apps. One example is Cash App (previously Square Cash) a mobile payment service that allows you to send money to your friends immediately via their app.

Another application of fintech is neobanks. Neobanks are small banks that have no brick-and-mortar locations—they only operate online. They typically offer better interest rates on savings accounts than traditional banks do. One example is Varo Money, a neobank that also offers no-fee checking accounts and loans.

Cryptocurrency & Blockchain

Cryptocurrency and blockchain are different things, but they’re also very much inextricably linked in the Fintech sector.

Cryptocurrency is a digital currency that has no physical form and exists only in digital. Blockchain is an electronic ledger that allows users to record each transaction made through cryptocurrency.

Because there’s no physical version of the money and transactions happen digitally (i.e., there’s no exchange of paper money or coins), it’s easy to see why the cryptocurrency is so appealing to users. However, the absence of physical money also opens up opportunities for fraudulent activity, which is where blockchain comes in.

Blockchain allows users to keep track of every single transaction made with cryptocurrency. It works like a Google Docs spreadsheet, where only people who have been granted access can make changes to what’s written on the document. In this case, the “document” is a public ledger of all transactions made with the currency.

Each new transaction is recorded as a new line on the spreadsheet—so if you’ve ever been on a group project where you all worked on an online spreadsheet together, you can get how this works!

Investment & Saving

Fintech has caused an explosion in the number of investing and savings apps, like Acorns and Betterment. These apps make it easier for millennials to invest by allowing small, regular contributions from checking accounts or debit cards and managing investments for them using sophisticated algorithms. In some cases, they can even round up purchases to the nearest dollar and contribute the difference to a savings account.

While Fintech has been around since the early 2000s, the growth of consumer-oriented Fintech businesses has been exponential in recent years. Many people are giving up on traditional banking because of its high fees, long wait times, and lack of personalization. Millennials especially are looking for easy ways to do their banking—including managing their investments—from their phones, which is something that traditional banks have struggled with.

And we’re just getting started—Fintech is growing at nearly three times the rate of other financial services sectors!

AI Machine Learning & Trading

Machine learning has had a huge impact on finance over the last decade. With machine learning, computers can analyze millions of data points from many different sources, and use them to build predictive models that reveal trends in financial markets.

These models can be used for all kinds of investment strategies, from swing trading to long-term value investing. The ability to process so much data so quickly is an incredible advantage for traders, who can now look at trends across many different time frames in order to make more effective trades.

The example we’ll use here is algorithmic trading: a strategy where a computer program makes decisions about when to buy and sell financial assets based on the patterns it discovers in historical data. Algorithmic trading uses machine learning techniques like logistic regression or support vector machines to estimate when stocks will go up or down in value, as well as how much they’ll change by.

Here’s another example:

Let’s say you want to invest in a company that produces state-of-the-art hoverboards—but you’re just not sure how much you should invest, or if it’s a viable investment at all. Machine learning algorithms can search through hundreds of thousands of data points to find every company involved in hoverboard manufacturing—even if you didn’t know those companies existed!

Insurance

One of the most exciting benefits of the fintech revolution is how it has affected the insurance industry. Insurance companies can now use technology to better understand the risk of their policies, cut down on fraud, and provide more customer-centric services.

For example, instead of solely relying on an annual checkup to assess a person’s health, life insurance companies are now beginning to use wearable devices for constant monitoring and proactive care. Progressive Auto Insurance also offers its customers a device that tracks how many miles they drive and then gives them a discount based on their actual usage. They’ve even started offering discounts to people who bundle home and auto insurance policies!

Conclusion

With all these buzzwords, it’s hard to grasp the various subjects and technologies that fall under the fintech umbrella. Fintech is a new and exciting field that has made financial processes more engaging and freed them from their traditional organizational structure. The essence of fintech is disruption through technological innovation, and there are many ways in which it impacts our world.

It is a wide, wide field and it is in constant motion. To get a sense of things, start by thinking about all the financial services that exist today – everything from peer-to-peer lending to crowdfunding, from insurance to investing advice, from mobile banking to blockchain technologies, are falling within its ambit. Fintech is all about empowering the citizen user and creating more efficiency.

And if you are looking to build a fintech solution in the form of a website, mobile app or a software,  Mpire Solutions has a highly skilled development team that can help you. Connect with us for a FREE Consultation.

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Top 10 Mistakes To Avoid In Your E-Commerce Website Design

Introduction

An E-commerce website’s design is not only essential for attracting click-throughs and E-commerce leads, but it’s also one of the most important factors for keeping customers engaged and returning. Anything from functionality issues to improper wording or images can deter or drive off a potential customer. As a business owner, you want to make sure your website is running efficiently so that you gain more sales and an increase in brand awareness.

This blog post contains the following information:

Importance of E-commerce Website Design

Top 10 Mistakes To Avoid For Your E-Commerce Website Design

Bad User Navigation

Unclear Value Proposition

Low-Quality Images

Too Many Pop-Ups

Unoptimized Product Descriptions

Slow Loading Interface

Desktop-Only Design

Complicated Check Out Process

Missing Call-to-Action

Absent Trust Signals

Conclusion

Importance Of E-commerce Website Design

Let’s start with some statistics about e-commerce.

The current number of e-commerce stores worldwide is between 12 million – 24 million, and this number continues to grow every day. At the end of 2021, the size of the global e-commerce market surpassed 4.9 trillion U.S. dollars. This means that despite all the difficulties, there is still a huge potential in the market. The latest research shows that 56% of people aged 18–64 shop online, while 67% of them use mobile devices for online shopping.

When it comes to E-commerce websites, the design really is everything. It’s the difference between having a site that’s easy for customers to peruse and one that’s so hard to navigate that most people refuse to even try.

In fact, according to recent studies, 75% of people will judge a company based on the quality of its website. And if a site takes too long to load, more than half of the users will abandon it altogether—and even more, will abandon it if it doesn’t look like it was designed for mobile.

So how do you avoid these problems?

Well, the most important rule is to keep things simple; less is more when it comes to E-commerce website design. You want your site to be easy to navigate and quick to load, with all needed information on the front page so that people can get what they need without scrolling through pages of text.

It’s also important not to forget about SEO when designing your website. By using keywords in your content and making sure all links are working properly, you’ll help ensure that your site ranks high in search engine results—which means more traffic!

The design of your e-commerce website should reflect the personality of your business and what it stands for. If you have a fun product or service, then you want your website to look fun and inviting. If you are selling a product or service that is serious, then the design should reflect this as well.

While these elements are important to every website, they’re especially important for an e-commerce website. This is because not only will you have to convince people that they need your products or services, but you also have to convince them that they can trust you with their credit card information and that you’ll deliver their product in a timely manner.

Top 10 Mistakes To Avoid For Your E-Commerce Website Design

With E-commerce design, it’s easy to make mistakes. You want your website to be attractive, so you add in a bunch of graphics, but then the layout starts to break down. Or maybe you added in a cool hover effect which looks nice, but it makes the site slow to load. Let’s not forget about those social media links mixed in with your content — that never goes well. We all make these mistakes, but are there any real ones we should be avoiding? This is why you should definitely read through the entire article to learn about the most common E-commerce design mistakes to avoid.

1). Bad User Navigation

Having a difficult time navigating your website is like trying to find your way at night in the woods without a flashlight. You want to get to your destination, but every step you take has you mired in uncertainty.

User navigation should be your top priority when it comes to designing an E-commerce website. It’s one of the biggest mistakes you could make, and if you don’t fix it, it could cost you money.

We’ve found that the most common mistake with user navigation is that the categories aren’t doing their job. One way to fix this is to take another look at how you’re organizing your products—are you using the right categories? Are there some categories that are obsolete or haven’t been used in years (maybe it’s time to get rid of them)? Could you create a new category or two?

Another way to improve user navigation is by adding filters. This lets users narrow down their search and find exactly what they’re looking for faster, which means more time for them to buy other stuff.

2). Unclear Value Proposition

One of the biggest mistakes you can make when designing your E-commerce website is not clearly outlining the unique value proposition of your product, service, or business. If you aren’t sure what we mean by unique value proposition,” don’t worry. We’ll explain what it is, and why it’s so important to include it in your website design.

A “unique value proposition” is simply a statement that very clearly communicates what specific benefit you are offering to users who come to your website—and why they should choose your product, service, or business over any other available option.

For a product-based company, a good unique value proposition will address three key questions:

 What are we selling?

  • Who are we selling?
  • What problem does the product solve?

A great example of a clear value proposition comes from Dropbox: “Your stuff anywhere.” It’s simple, but it tells you exactly what Dropbox does and how it can help you. By comparison, an unclear value proposition might be something like “We help our customers share files.” This tells us that someone is using the service to share files, but it doesn’t tell us which customer the service belongs to (the sender? The receiver?), nor does it tell us how having access to this particular service will specifically benefit the user.

3). Low-Quality Images

There’s a lot of pressure to make your E-commerce website look as good as possible. And while it’s tempting to just upload any image you can get your hands on, that’s a rookie mistake. If the images aren’t high-quality or relevant to the products you sell, they can actually hurt the chances of making sales.

It doesn’t matter how beautiful those photos are if they don’t accurately represent your products. For example, if you’re selling a pair of black heels, you need to include images that show all aspects of the shoes—from the front and back views, to close-ups of the heel and sole, to showing them from different angles so customers can see how they look from all sides.

As for uploading low-quality images… well, what can we say? It isn’t doing anyone any favors. In fact, it’ll likely drive customers away faster than anything else! E-commerce is heavily visual in nature; if you want to sell anything online, you need pictures that pop and grab people’s attention right away. If your photos aren’t up-to-snuff, customers will see that immediately—and click away just as quickly.

4). Too Many Pop-Ups

You want to make a profit, but you don’t want to annoy your customers. That’s why you should avoid the temptation to add too many pop-ups to your E-commerce website.

While it’s true that pop-ups are an effective marketing tool, adding too many to your site can have a negative impact on your user experience and ultimately drive away customers.

For example, if you’re running a sale or special promotion, it’s tempting to let visitors know that fact as soon as they land on your site with a big pop-up banner or lightbox. But what if they aren’t ready to buy something yet? If they see the same pop-up every time they visit your site, they may start to feel harassed and stop coming back altogether.

If you must use pop-ups on your E-commerce website, make sure that you’re not overusing them. For example, instead of showing a pop-up every time a visitor comes to your site, only show it once per session or after 30 days of inactivity. This helps ensure that people aren’t being bombarded by messages at every turn while still giving them ample opportunity to take advantage of any promotions you’re running at the moment.

5). Unoptimized Product Descriptions

Bad product descriptions are a death knell for your E-commerce store. If you can’t tell customers about your products in a compelling way, why would they buy them?

It’s important to give people some context about the things you sell, but the most important thing is to tell them why they should buy from you. You can get by with boring product descriptions if you’re selling an item that’s not made by anyone else and is needed for a specific purpose—like a custom-made packaging box. But even then, there’s no reason not to make it sound good.

Don’t just go into details about the product itself; tell your customers what makes your box special and why they should buy from you. Maybe you have free shipping or easy returns, or maybe you donate part of your proceeds to charity. Whatever makes you different, make sure your customers know about it!

In addition, use bullet points instead of paragraphs when possible as they will catch readers’ attention more quickly than long blocks of text. You should also consider breaking up large chunks of copy into smaller sections with subheadings or numbered lists.

6). Slow Loading Interface

A slow-loading theme and images can seriously impact your conversions and sales. Users are notorious for leaving sites before they load, which means that if your site takes too long to load, you’ll lose out on sales.

Additionally, slow site speed negatively impacts your search engine rankings. Google has specifically stated that site speed is one of the components that determine where your site will rank in search results. If you want to appear higher in the search results and drive more organic traffic to your site, then improving site speed is a must!

Fortunately, fixing this issue is relatively simple. You need to optimize your images and use a fast-loading theme. Optimizing involves compressing them so that they don’t take up as much space or bandwidth when they load on someone’s computer or mobile device. If you don’t have time or resources to do this yourself, then consider using a plugin or service like TinyPNG.

7). Desktop-Only Design

In the days of dial-up, when having a website was a novelty and not a necessity, it was enough to make sure that your site loaded correctly on desktops. Now, with the rise of smartphones and other mobile devices, it’s no longer enough to just focus on desktop loading times. In fact, 79% of smartphone users have made a purchase online using their mobile device. If your website isn’t loading correctly on these devices, you’re missing out on a lot of business.

Plus, Google looks at whether sites are mobile-friendly and awards higher search rankings to those that are (in an effort to make their search results more relevant and user-friendly). So even if you don’t think about your online shoppers as being a mobile audience, Google does.

8). Complicated Check Out Process

In E-commerce, you’ve got just a moment to make your case—to convince your customer to buy from you. You don’t have the luxury of having an employee walk them through various options or pitch in-store specials. The only thing that’s going to move your visitor from the “Just Browsing” camp to the “SOLD” camp is a simple and intuitive checkout process.

When the checkout process on your site is difficult or confusing, it can negatively impact the way customers see your brand, and it’ll also reduce their likelihood of returning to your site in the future.

Many E-commerce websites come up short when it comes to the checkout process. Often, this leads to abandoned carts, which means lost sales.

According to a report by Baymard Institute:

  • 69% of shoppers abandon their carts
  • The average cart abandonment rate is 75.6%. This means 3 out of every 4 customers who visited your store decided NOT to complete their purchase.

Say you run an online t-shirt shop and you’ve got a long-form for customers to fill out before they can buy one of your products. That alone can cause problems. Sure, you need some information from them to make sure they’re who they say they are, but do you really need more than just their name and email address?

Also, if you have multiple steps in your checkout process (which we all do), make sure each step is clearly indicated by either a number or a progress bar. That way, customers know where they are in the process and how close they are to being done.

9). Missing Call-to-Action

Did you know that one of the most common mistakes we see on E-commerce websites is a missing call-to-action?

A call-to-action is that little button that says things like “Buy it now” or “Download your free trial now.” It’s what tells your users what to do next.

If you’re missing this, your users are going to be confused. They’ll look at your product or services and think, “Well, okay… I’m interested… but how do I get this thing?”

This is a huge problem because you have only seconds to convince people to stick around on your website, and if they can’t find the button that makes them feel like they’re taking the next step toward getting what they want, they’re going to leave.

So make sure there’s a big, bright button on every page that tells your users exactly what they need to do next. They’ll thank you for it—and so will your sales metrics!

10). Absent Trust Signals

Have you ever been looking at a website and noticed that it didn’t have a physical address listed? Maybe there was no phone number, either. If these things were missing, did it make you feel like the company wasn’t trustworthy?

This is an issue for many E-commerce websites today. Studies show that consumers are more likely to trust sites that display these important trust signals:

  • Physical Address
  • Phone Number
  • BBB Accreditation
  • Product Returns Policy
  • Customer Testimonials or Reviews
  • Privacy Policy
  • Secure Shopping Cart

When visitors don’t see these things on the site, they may leave without buying anything—and they might even tell their friends not to shop there. So if your site is currently missing one or more of these trust signals, it’s time to fix the problem so you can start making more sales.

Conclusion

As the E-commerce industry continues to evolve, designers will become more involved in the business of online shopping. That means it’s important that we understand what factors shape customers’ purchasing decisions and how design can successfully help shape their experiences. By avoiding the common design mistakes outlined above, we will be better able to create winning E-commerce experiences for everyone.

So if you are looking for an efficient and functional e-commerce website, Mpire Solutions has professional and expert developers ready to assist you. Connect with us for a FREE Consultation.

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Programmer working and developing software in office. Writing on glass wall

Headless Commerce: Introduction, Risks & their Solutions for Enterprises

eCommerce is the fastest growing industry of the 21st century. An eCommerce website is divided into two parts: front-end and back-end. The front-end is what users see while the back-end deals with the business side of things. 

Be it Amazon Dash buttons, voice assistants, or providing new ways to explore information on a website, consumers are embracing the IoT era even if the retailers are trying to duck from it. 

eCommerce giants like Amazon and BestBuy are reaping the benefits while others are just scratching their heads. How to develop sustainable back-end solutions that can resolve the problem? The simple answer is headless commerce. 

Shopify headless or headless commerce is separating the front-end of the store from its back-end. 

In this blog, we’ll discuss basics about headless commerce, risks that come with headless commerce, and practical solutions that will make enterprises rethink their store development. 


Headless Commerce – An Introduction

 

Paul Rogers – an eCommerce consultant, explains it as:

For non-tech-savvy readers grasping headless commerce is not easy. So, in simple terms, headless commerce is where the front-end appearance layer is separated from the back-end commerce layer in an eCommerce platform. 

“By separating the ‘presentation layer’ (the front-end) from the layer (the back end), a retailer can gain more flexibility in serving rich content and brand experiences, as well as overall user experience.”

Let’s elaborate with an example: 

Say an eCommerce store owner wants to add a one-click checkout button for fast shipping. 

With headless commerce, the front-end layer will send an application programming interface (API) request to the back-end layer for one-click order processing. 

APIs enable efficient communication between the front-end and the back-end layer.

With a traditional eCommerce setup, it might take minutes or hours to process the one-click order request. But headless commerce makes an instantaneous request. 

Thus, eCommerce brands can experiment with their store with new features, improving the shopper’s experience with a streamlined experience. 

Here’s how traditional commerce differentiates with headless commerce: 

(Source: Core DNA)

Traditional eCommerce has design limitations. Only predefined themes can be used, which bounds user-experience. The front-end is tightly coupled with the back-end, which makes customizations difficult. 

In headless commerce, there are no design constraints. One can easily create their own experience from scratch with endless customizations at the front-end.

 

Headless Commerce Risks

& Solutions for Enterprises

 

Integration Requires Web Development Expertise

 

Shopify app integration with other devices is easy. 

Shopify offers flexibility to try fancy apps. It’s easy to install and connect with the API of platforms. With headless commerce, switching technology is challenging.

Thus it would help if you had expertise with website development to meet the demands for your enterprise. 

 

Solution

 

A well-organized discovery process is your answer. Write down all the services that you need, which will eliminate the headache of swapping things in-and-out. Once you have a clear understanding of service, budget allotment can easily be done. This will reduce any hiccups during the integration process. 

 

Globalization Requires More Wor

 

If you’re an enterprise scaling your business to multiple regions, it requires adding more languages and currency rates: reviews, intuitive search, customizations, and loyalty programs. 

A standard Shopify store requires integrating multiple currency APIs, a multi-region setup that demands one store per currency and language. There are complexities attached to it. 

Hence, a headless store that can power 20-30 languages and currencies is quite compelling. 

 

Solution

 

To overcome this problem, you need to be transparent with your agency. Educate them about which countries you are planning to target. An international agency will easily integrate global currencies and various languages with headless commerce. 

 

Project Milestones are challenging to meet with Headless

 

With headless commerce, there is room for a lot of customizations. Thus increasing development work and increasing project difficulty. 

The flow of these integrations is unpredictable and bespoke. That’s why it is advised to test things before you go live. Once an add-on is finished, it’s challenging to make changes, and it also requires additional time. 

 

Solution

 

An intelligent solution is end-to-end testing. This will help in keeping up with the project timeline. 

In an enterprise, there is more than one stakeholder, so agreement for each step will improve the project milestone.  

 

Headless demands new product knowledge

 

The standard Shopify store provides a lot of guidelines on the product and is easy-to-understand. 

With Headless commerce, a custom product demands more knowledge as it will be new to you. 

 

Solution

 

A lot of training needs to be done on how your store works online? Thus, custom product training is the solution to this problem. 

 

Custom URL Structures with SEO Implications 

 

Shopify allows a fixed SEO URL structure, which limits gaining full control over slugs. Headless allows custom URL structures with a tradeoff that domain names and slugs must be search engine friendly. 

 

Solution

 

When you are writing custom URL’s, you need to write everything from an SEO perspective. Because if you don’t, your store might not rank well in search engine pages. Each URL must be carefully built with a clear understanding of the page.

 

Checkout Might Be Open to Bots

 

You might feel that your products are selling across the globe to customers who are ready to use your service. But in reality, bots are trying to buy your products. 

A standard Shopify theme setup might provide you an option to activate ‘bot protection.’ But since headless depends upon signals that come from the theme layer, it will not accommodate Storefront API – which is used by headless to build. 

 

Solution 

 

The most viable solution to this problem is to develop an add-on to detect and eliminate bots. 

 

High-Volume Must be controlled by you

 

If your website has a high-traffic volume, your checkout page needs constant monitoring. 

For example, if your store exceeds 4,000 orders per minute, new customers must be directed in a queue. In a typical Shopify store, this queue is managed by Shopify built-in queue mechanism. But with headless, you need to do this yourself. 

If you are not equipped with high spike sales, your customers will get a “broken website” error, which will drive them away. 

 

Solution

 

For harsh spikes of traffic on your website, you need to develop error handles that will place customers in a queue. 

 

Email Marketing Language Problem 

 

Of course, customers prefer to read emails in their native language. With a Shopify headless architecture, you can convert CMS languages in the native language. But it’s challenging to translate language in the email to a native one.  

 

Solution

 

Manage all languages from a single email template. For instance, order confirmation emails will have various language options. Then on the check-out page, whichever language the customer is browsing, use that.

Thus, you need to create conditional statements in email templates that will alter the language automatically and send in customer’s preferred language.

 

In Short

 

There are a lot of complexities with headless commerce. When looking at the pros and cons, a simple analogy, ‘building your own house’ meaning if you have the budget, resources, go for it because the future of commerce is headless. 

It’s time for you to keep up with the consumers and retailers. If you’re considering implementing headless commerce for your enterprise, our eCommerce experts can help you out. 

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Warehouse Management: Tips for Efficient Ecommerce Order Fulfillment

There’s nothing more frustrating for a customer to find out that their selected product or the item trending on Instagram is out of stock – not a big deal. 

But the worst-case scenario occurs when they’ve already paid for the product, and then they receive a message that the product is not available in the inventory. 

For an eCommerce store, this follows a bad reputation, a lot of negative comments in social media, and losing potential customers that were ready to try your product. 

46% of the small businesses still operate on a manual inventory.

Manual inventory is cheaper, but there are risks of errors. A company with a multi-channel strategy will have diversified channels with simultaneous sales happening. 

Without some customization of a multi-channel inventory system, an eCommerce business will suffer slowing packaging and dispatching processes. And it will minimize the risk of selling the wrong products to customers.   

A growing business will encounter new problems every day if the inventory is out of order. An eCommerce business that allows overselling can face out of the stock problem, high return rate, and issues with shipping operations. 

Happy customers will improve the reputation of your eStore. To achieve that, you need an eCommerce inventory system that can pick, pack, and ship products faster. 

An eCommerce business with efficient order fulfillment will ease the work of employees, generate sales, and make customers happy.

In this blog, you’ll read warehouse management tips best practices for eCommerce order fulfillment that will help your business to scale on a global level. 

 

Classify the Inventory

 

eCommerce business demands smooth operation. The categorization of the inventory enables maximized access to the inventory. Every product must be labeled with a company’s defined numerical system. The numerical system will represent the batch number, color, size, and location of the product. 

It helps in pinpointing the exact location of the product. Smooth picking, packaging, and dispatching of the product will eliminate confusion with the customer. 

 

Identify Stock Requirements

 

A simple formula can quickly determine stock requirements:

(Avg. Product Sales / Number of working days) X Avg. Delivery time of the Product

This formula will determine the minimum product threshold that you need to avoid ‘out of stock’ warnings for the customers. 

It’s normal to run short of stock because a manual warehouse makes it challenging to keep track of the stock. 

That’s why it’s essential to calculate your restocking time so that customers will get a clear idea of the availability of the product. The customers who are eager to buy must be informed regarding the status of the product.  

To maintain the quality of the product, the inventory must be managed appropriately. The damaged products must be discarded as soon as they expire. 

There must include a regular check on storage conditions – the room temperature, how the boxes are piled up can affect your goods. 

A detailed check on the labels, descriptions, and reference numbers will prevent any inaccurate deliveries. 

Another reason to monitor your inventory is to know how many days your inventory will last and what is the return rate of the inventory, which will affect overall stock. 

 

Get Rid of Stock

 

The frequency for each company is different. But it’s smart to analyze which products are not performing well. Identify the items which are taking the extra shelf space, giving no return of investment. Get rid of them. 

One smart way to dispose of the less popular products is to sell them via complimentary channels like Amazon, Etsy, and eBay. This will help you explore new demographics for your company and customers that might be interested in checking out your complete catalog. 

In short, managing your multi-channel inventory is the key to optimize your warehouse, giving customers a seamless process. The right warehouse management software will make your fulfillment times shorter, satisfy customers, and lower your return rates. Here are some warehouse management tips that’ll get businesses scale fast.

 

Create Warehouse Guidelines

 

Hiring employees for your warehouse is like hiring a dream team for business. You want them to be skilled. To be efficient. And everyone must be on the same page. That’s why warehouse guidelines must be created for safety, accuracy, and fulfillment of orders. 

Each warehouse offers different guidelines. So, workers with previous experience need to be educated with the new guidelines even before they are hired. 

 

Safety Protocols

 

A typical warehouse can witness an array of injuries. In an ideal world, no one wants to get hurt, but sadly, in reality, anything is possible. 

Create safety protocols that must be followed. An easy way to begin is to ensure that aisles and walkways are clear. Place multiple trash cans, brooms, and mops throughout the warehouse so that staff can keep it clean. 

Train your staff in case of an event of a fire. The use of protective equipment and the emergency exit in case things got worse. 

Place adequate lights in the warehouse. When the delivery arrives at the docks, make sure that it is monitored by the manager or a dedicated person from your warehouse. Plan for the worst-case scenario so that you’ll be prepared. 

 

Working conditions

 

An eCommerce warehouse with a fast-paced working environment needs a friendly working environment. People with no previous working experience will find it difficult to adjust if safety and security are not ensured. 

Thus physical check-up can prevent future injury. Moreover, the warehouse managers will know which employee can perform the assigned task better. If the staff member won’t have physical damage, give them frequent breaks, and avoid assigning them physical labor like lifting heavy boxes. 

It’s important to brief the new workers regarding the nature of work early. Use training videos and don’t sugarcoat anything. If it gets too much, hire more workers to streamline the work, and satisfy the customers. 

 

Fulfillment accuracy

 

As soon as the truck hits the dock – the first employee that unloads the truck should check for accuracy. If the goods don’t match the actual order, identify them to prevent issues while picking the order. 

To get a head start, ask vendors to label the products properly, and place unique barcodes on each product to prevent multiple shipping of the item. Once orders are received, check it against the original order for accuracy. 

Manually picking, packing, and shipping can be a challenge. To improve efficiency, it is better to use a warehouse management system. Thus, each step will be automated, and the risk of human error will be decreased. 

 

Outsourcing fulfillment

 

FBA is a service by Amazon for startups who don’t have a proper warehouse. It runs on autopilot. The seller sends products to the Amazon warehouse, and from there, they get shipped to the customer. The FBA fee is high, so only go for it if you can afford it. 

3PL can help sellers to streamline their fulfillment operations. However, some don’t offer customization options, but most of them can help you maintain a steady workflow in your warehouse. 

 

What are the integrations worth

considering?

 

Shipping Software

For eCommerce merchants dispatching orders is a hurdle. A shipping software integrates with multiple mails offering a wide range of options to customers to compare the rates and find the best economical service. 

Some shipping software is web-based, thus giving access to business owners to track their shipments from anywhere. The software automatically marks products and minimizes human errors. 

 

Warehouse Management System (WMS)

 

For large-scale businesses, a WMS is a right choice. For faster order, fulfillment eCommerce businesses must use WMS. Human errors, unorganized inventory, or tracking of orders can easily be made with automated software. 

Other than automating the processes, WMS will integrate the shipping, accounts, and all the channels. Integration, coupled with automation, will streamline the overall process. 

If you are selling to multiple channels, a WSM software can make things easy for you. Whenever there is a change in the quantity of SKU, it will reflect across all tracks, and the product will automatically be removed from the stock. 

A WMS will synchronize your system, reducing the out-of-stock problem, and improve the visibility of your warehouse in the marketplace. 

For growing businesses, warehouse management is challenging. 3PL Next is a WMS that empowers eCommerce store owners and retailers to take control of their inventory and ship products fast. If you have a manual warehouse, we can help you with warehouse automation. Let’s talk!

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Benefits of using Shopify: Why use Shopify CMS for eCommerce development?

Are you a budding Entrepreneur or a medium-size business owner who wants to sell stuff online? Do you wish to open your online store but don’t have the right skills or understanding of website design? If your answer is yes to any of the above questions then Shopify CMS is the right solution for you. 

Shopify is a popular CMS that helps in creating an online store with minimum technical understanding. You can set up, customize, manage the store, sell your products across the globe via a website, social media, and your mobile. 

Shopify is popular among startups because it is the simplest, easiest and the finest eCommerce platform out there. Here are some notable features that will help you to create your online store on Shopify or migrate your store to Shopify from any other CMS platform. 

Speedy & Secure Hosting Server

One core challenge that you will face while running an online store is your hosting server. The server must be screaming fast and secured. As users prefer websites that are lightning-fast and demand super-secured credit card processing. 

Speed is the actual culprit to user experience. A research by Google revealed that more than 53% of the users leave a website if it takes more than two seconds to load. 

On the flip side you must route the customer’s credit card through an extra layer of security so that customer credentials remain safe. Mostly, eStores outsource the payment solutions to a third-party vendor namely PayPal or Google Wallet, but this can slow-down your store processing if the setup is incorrect.

Shopify presents an all-in-one solution to both issues by handing them to pros, which means you do not need to worry about hackers, caching, and even compliance. Shopify pay bounties to security experts to hack-proof their systems. A publicly-traded company with big investments is legit and safe. 

There are a ton of factors that affect the speed of a website, but Shopify CMS can handle it all without complicating it. The SSL and seamless payment integration are few core advantages of using Shopify for your eCommerce store. 

Shopify CMS has all the necessary features

When you build your own shopping store you want it to be perfect. It is like giving an all-in-one solution that will overcome all the challenging pieces and create a user-centric eCommerce store. 

Surely, your goal is to create an eStore that simplifies buying and allows customers to share their information safely.

An integrated payment gateway, easy addition, and removal of products. Easy customization and analytics to track everything. 

We can tell with an experience that Shopify has all the tools necessary to create an amazing store and generate leads without spending much on key features. 

Impressive Customer Support 

We have built tons of stores for our clients and with the experience we can tell that in between Shopify and other eCommerce CMS platforms, Shopify’s customer support is excellent. 

If you try to build the store yourself, you require a lot of support from online forums and developers. And Shopify has a lot of support from everywhere. 

Starting from the huge FAQ section to email support and chat support with real knowledge that will immerse your brain with relevant knowledge so that you won feel lost. The good thing with Shopify is that you will get everything that you easily without wandering away on the internet. 

Migrating to Shopify store is just a click away!

Add-Ons / Plugins 

Shopify has a ton of built-in features, but surely not every platform can accommodate every feature, that is why more than 2,400 Shopify apps make it easy for store owners to make the store seamless and customer-friendly. 

Some Shopify apps are paid while others are free. 

And over the past few years, this is one of the core benefits of using Shopify CMS. So many companies need customizations and integration in their store which can easily be done with Shopify apps. 

Over the past few years, Shopify CMS has improved drastically. A lot of flexibility was added to ease the merchants and provide them with full support and control over their eCommerce store. 

Not every CMS platform can pull it off brilliantly, but Shopify does – and the development team at Shopify works hard for improving and developing new apps to solve problems. 

Marketing made easy 

What is the purpose of an online store if no one can find it? That is what marketing is for – and Shopify CMS really excels at it. Shopify might not include that fancy marketing tools but surely the essentials that Shopify does have are enough to make your eStore appear in search results. 

For marketing campaigns, Shopify makes it easy to create engaging landing pages which is the key differentiator that makes Shopify CMS efficient than other CMS. 

For SEO Shopify ensures that your store is crawlable. The custom title, meta descriptions make it easy for even the non-technical persons to add content and make the store visible in search results. 

If you are really looking for one platform that can take care of your SEO, marketing, design, and user experience then Shopify is the CMS that you must choose. 

Grab those incomplete orders 

At times customers will leave your store without completing the purchase. And more than 2/3rd of the customers will not even revert to you with what bothered them. The Shopify CMS handles this cart abandonment problem well. 

The store tracks down incomplete orders and reminds customers to complete the purchase. This will not only improve your revenue; it will build trust among customers and they’ll become your loyal customers. 

It is Affordable 

As a startup, you might think that using Shopify might be expensive but one of the most popular benefits of using Shopify is that it is affordable and budget-friendly for startups and small-scale business owners. Other than the monthly subscription fees, you can choose a pricing plan and pay for the features you need.

Wrapping it up 

The best thing about using Shopify is its simplicity and affordable pricing. It is the first choice for sellers who just have few products to sell and do not want to invest in any heavy-duty, complicated CMS. 

Just pick a theme, upload the products, and your store is ready to sell those products. You can close the store anytime. You can even have the flexibility to test various business ideas on a single store.  

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