Category: user experience

All About Design Thinking

Introduction

Design Thinking developed from an investigation of theory and practice in various fields and sciences to solve our age’s human, technological, and strategic innovation demands. A designer’s job entails much more than designing creative logos or aesthetics for a company. It has made much noise all over the internet in recent years. Design thinking is a human-centered technique to creative problem-solving centered around the user.

People who are not designers use creative techniques to address a wide range of challenges. Asking the correct questions and then taking action are the first steps in the process. It is all about approaching things differently, with a new perspective.

Seem a little too overwhelming? Do not worry; we have split the guide down into easy-to-understand sections. Read on to find out all about design thinking.

This blog post contains the following information:

What is Design Thinking?           

Why Is Design Thinking Important?       

  • Tackling Ambiguous Problems
  • More Innovations
  • Saves Cost

Phases of Design Thinking          

  • Empathize
  • Define
  • Ideate
  • Prototype
  • Test

Design Thinking VS Design Sprint and Agile       

  • Design Sprint
  • Agile

Conclusion

What Is Design Thinking?

Finding it too complicated? Let me simplify do it for you. Design Thinking is an iterative process. It aims to understand the user challenge assumptions. It then reframes challenges to uncover alternate tactics and approaches. They may not be immediately apparent based on our initial level of understanding. Design thinking focuses on the needs of the user. It prioritizes humans, attempting to comprehend people’s needs. Moreover, devise practical solutions to suit those demands.

Design thinking is also a theory, a culture, and a philosophy. It also acknowledges that design should achieve the purpose and commercial goals, not only beauty. It is what we call a problem-solving strategy centered on solutions. It mixes desirability from the customer’s perspective and whatever is technologically feasible and economically viable.

In design thinking, technical feasibility is crucial. When considering solutions, be sure that what you plan can accommodate your current products and processes. The designer should evaluate the economic feasibility of the project. An excellent solution for the user but prohibitively expensive for your company may not be the best option.

One significant advantage of design thinking is introducing technical and business limitations into your work. Aside from considering what the end-user requires, it pushes you to do your best with what you have in budget and technology. It reduces lofty ideas. It forces individuals to focus on feasible and accessible solutions.

Why Is Design Thinking Important?

The world’s most creative businesses that develop more effectively use design as an integrative resource.

In their article ‘Design Thinking: Get a Quick Overview of the History’, the authors Rikke Friis Dam and Teo Yu Siang give a historical perspective and talk about the following Design Thinking features.

Following the Design Thinking method alone will not result in high-quality content. Understanding and responding to quick changes in users’ surroundings and behaviors is critical in user experience (UX) design. It allows teams to conduct better UX research, prototyping, and usability testing, to discover innovative methods to address people’s demands.

Image: Design Thinking Organizations

2019 Design Thinking Field Survey: The Vision Gap

Source: Design Thinking Survey

Tackling Ambiguous Problems

Consumers usually do not know what problems need solutions or cannot articulate them. However, with careful observation, one may discover difficulties based on what they see from actual customer behavior rather than working off of their preconceived notions about the consumer. This assists in identifying unclear problems, making it simpler to innovative solutions.

More Innovations

Humans are unable to imagine impossible things. Hence, they cannot request things that do not yet exist. An iterative approach to solving those challenges usually results in unapparent, innovative solutions.

Saves Cost

Effectively bringing products to the market reduces costs and increases ROI. It protects teams from making expensive mistakes. Those waste time and money and lead to less appealing results.

Phases Of Design Thinking

Image: Phases of Design Thinking

1. Empathize

The first step of the process is getting to know the user and learning about their wants, needs, and expectations. In this phase, a designer observes and interacts to understand the emotions and psychology of the user. During this phase, the designer attempts to set aside their assumptions to get genuine insights into the user. You will conduct surveys, interviews, and observation sessions to develop user empathy.

Steps taken during this phase are:

  • Inquiring with subject matter experts about their insights
  • Engaging personally with an issue for a better understanding of a user’s perspective
  • Having in-depth discussions about the subject with other designers

The empathy stage is an essential step in the design thinking process. It allows uncovering the motivations and experiences of an audience. It will interact with a designer’s product. It is nearly impossible to solve a user problem without the empathy stage truly.

2. Define

In the second phase, you organize, analyze, observe and emphasize the user’s fundamental issues. The problem must be specific and relevant, and the goals must be practical.

Your problem statement outlines the specific challenge you will address. It will guide you through the rest of the design process. It gives you a clear goal to work toward and prompts you to keep the user in mind. A good problem statement is human-centered. It is broad enough to allow creativity while also specific to provide direction and guidance.

Steps taken during this phase are:

  • keeping the design challenge broad enough, the team has enough creative freedom.
  • Creating collages of observations, grouped insights, stories
  • Drafting a Point of View statement

3. Ideate

The ability to invent is essential during the ideation stage. Thinking outside the box is the game’s name at this stage, as designers are usually unconcerned about budget or expandability. Designers should have a good grasp of their user base at this stage, so it is a great time to get creative and not get too caught up in limits. Brainstorming sessions encourage free-thinking and broaden the problem space. It is vital to start the Ideation phase with as many ideas or problem solutions as feasible.

Another practice is “worst possible idea,” which is an example of a common approach in the brainstorming process. This technique helps establish trust and confidence among the design team by reversing the search for a solution into a brainstorming of what would not work. Since there is no such thing as a wrong concept in this process, designers develop good skills of confidently presenting their ideas.

4. Prototype

Prototype brings us one step closer to that one point of intersection of desirability, feasibility, and viability. Designers would struggle to solve the problem if they did not test newfound ideas. A prototype of an idea is necessary at this stage, but the results are still flexible.

Prototyping often includes the development of small-scale, cheap versions of the product. These can involve certain features to target specific problem-solving scenarios. Then create the stage for decision-making discussions about what works and what does not.

The prototype stage aims to understand any consequences or obstacles associated with bringing the product to life. Prototyping also discovers other user experience problems. It provides designers with a clearer picture of users’ behaviors, responses, and expectations.

5. Test

The testing step is the simplest of the five — we put the prototype in front of actual users. Let them try it, and collect their feedback. Following the testing step, you will know which aspects of your product people appreciate and which they would prefer to ignore. Testing provides teams with a solid base and information for revision and areas of improvement. However, it eventually indicates how feasible the idea is and allows teams to save time and money.

It is not unusual for the testing phase to “restart” the other design thinking stages, such as ideation or testing.  Emerging ideas may generate other possible solutions that demand a whole new approach.

Design Thinking VS Design Sprint and Agile

Design Sprint

The Design Sprint combines design thinking concepts into a procedure that works rationally. At the same time, Design thinking is a state of mind. It is a thinking style about problem-solving implemented differently for each new project. Both are legitimate and helpful in their way. It requires a lot of information, skill, and awareness of using various tools. Particular projects must follow this defined method.

A Design Sprint is a quick look into the future to observe how people respond before investing all your time and money into producing your new product, service, marketing campaign. However, the Design Sprint is about more than just efficiency. It is also an excellent method to replace outdated office defaults with a better, more considerate, and more successful approach that brings out the most acceptable contributions from everyone on the team and allows you to concentrate your time on work that truly matters.

Agile

After clients have confirmed your product idea and business plan, it is time to add some structure to the process. In particular, Scrum helps eliminate the uncertainty associated with the conventional “waterfall” method. They determine all requirements before designing and testing a product.

Agile approaches vary, but Scrum, Lean, Kanban, and XP are the most prevalent.  Whatever technique you use, the goal is to construct or execute anything interactively and iteratively. It is up to the product team to select how to plan and finish the job in their backlog effectively.

Whereas, Agile is a more organized method of working on projects. It is a workflow process that teams may use to communicate better. Also, schedule meetings, execute changes and decide on priorities. The Design Sprint is a formula for a one-time straightforward procedure. Design sprint does not contradict how people operate.

Conclusion

Design Thinking is essentially a design-specific problem-solving strategy. It includes examining the known elements of a problem and discovering the most ambiguous or peripheral factors that contribute to the conditions of a problem. A scientific method tests the actual and known characteristics to obtain a solution. Design Thinking is an iterative process. It helps to reframe an issue to discover alternative approaches and answers that may not be immediately obvious with our initial level of understanding.

If you are keen to start incorporating design thinking into your work right away, Mpire Solutions has both professional expertise and proven deliveries. Connect with us for a FREE Consultation.

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Top 10 Mistakes To Avoid In Your E-Commerce Website Design

Introduction

An E-commerce website’s design is not only essential for attracting click-throughs and E-commerce leads, but it’s also one of the most important factors for keeping customers engaged and returning. Anything from functionality issues to improper wording or images can deter or drive off a potential customer. As a business owner, you want to make sure your website is running efficiently so that you gain more sales and an increase in brand awareness.

This blog post contains the following information:

Importance of E-commerce Website Design

Top 10 Mistakes To Avoid For Your E-Commerce Website Design

Bad User Navigation

Unclear Value Proposition

Low-Quality Images

Too Many Pop-Ups

Unoptimized Product Descriptions

Slow Loading Interface

Desktop-Only Design

Complicated Check Out Process

Missing Call-to-Action

Absent Trust Signals

Conclusion

Importance Of E-commerce Website Design

Let’s start with some statistics about e-commerce.

The current number of e-commerce stores worldwide is between 12 million – 24 million, and this number continues to grow every day. At the end of 2021, the size of the global e-commerce market surpassed 4.9 trillion U.S. dollars. This means that despite all the difficulties, there is still a huge potential in the market. The latest research shows that 56% of people aged 18–64 shop online, while 67% of them use mobile devices for online shopping.

When it comes to E-commerce websites, the design really is everything. It’s the difference between having a site that’s easy for customers to peruse and one that’s so hard to navigate that most people refuse to even try.

In fact, according to recent studies, 75% of people will judge a company based on the quality of its website. And if a site takes too long to load, more than half of the users will abandon it altogether—and even more, will abandon it if it doesn’t look like it was designed for mobile.

So how do you avoid these problems?

Well, the most important rule is to keep things simple; less is more when it comes to E-commerce website design. You want your site to be easy to navigate and quick to load, with all needed information on the front page so that people can get what they need without scrolling through pages of text.

It’s also important not to forget about SEO when designing your website. By using keywords in your content and making sure all links are working properly, you’ll help ensure that your site ranks high in search engine results—which means more traffic!

The design of your e-commerce website should reflect the personality of your business and what it stands for. If you have a fun product or service, then you want your website to look fun and inviting. If you are selling a product or service that is serious, then the design should reflect this as well.

While these elements are important to every website, they’re especially important for an e-commerce website. This is because not only will you have to convince people that they need your products or services, but you also have to convince them that they can trust you with their credit card information and that you’ll deliver their product in a timely manner.

Top 10 Mistakes To Avoid For Your E-Commerce Website Design

With E-commerce design, it’s easy to make mistakes. You want your website to be attractive, so you add in a bunch of graphics, but then the layout starts to break down. Or maybe you added in a cool hover effect which looks nice, but it makes the site slow to load. Let’s not forget about those social media links mixed in with your content — that never goes well. We all make these mistakes, but are there any real ones we should be avoiding? This is why you should definitely read through the entire article to learn about the most common E-commerce design mistakes to avoid.

1). Bad User Navigation

Having a difficult time navigating your website is like trying to find your way at night in the woods without a flashlight. You want to get to your destination, but every step you take has you mired in uncertainty.

User navigation should be your top priority when it comes to designing an E-commerce website. It’s one of the biggest mistakes you could make, and if you don’t fix it, it could cost you money.

We’ve found that the most common mistake with user navigation is that the categories aren’t doing their job. One way to fix this is to take another look at how you’re organizing your products—are you using the right categories? Are there some categories that are obsolete or haven’t been used in years (maybe it’s time to get rid of them)? Could you create a new category or two?

Another way to improve user navigation is by adding filters. This lets users narrow down their search and find exactly what they’re looking for faster, which means more time for them to buy other stuff.

2). Unclear Value Proposition

One of the biggest mistakes you can make when designing your E-commerce website is not clearly outlining the unique value proposition of your product, service, or business. If you aren’t sure what we mean by unique value proposition,” don’t worry. We’ll explain what it is, and why it’s so important to include it in your website design.

A “unique value proposition” is simply a statement that very clearly communicates what specific benefit you are offering to users who come to your website—and why they should choose your product, service, or business over any other available option.

For a product-based company, a good unique value proposition will address three key questions:

 What are we selling?

  • Who are we selling?
  • What problem does the product solve?

A great example of a clear value proposition comes from Dropbox: “Your stuff anywhere.” It’s simple, but it tells you exactly what Dropbox does and how it can help you. By comparison, an unclear value proposition might be something like “We help our customers share files.” This tells us that someone is using the service to share files, but it doesn’t tell us which customer the service belongs to (the sender? The receiver?), nor does it tell us how having access to this particular service will specifically benefit the user.

3). Low-Quality Images

There’s a lot of pressure to make your E-commerce website look as good as possible. And while it’s tempting to just upload any image you can get your hands on, that’s a rookie mistake. If the images aren’t high-quality or relevant to the products you sell, they can actually hurt the chances of making sales.

It doesn’t matter how beautiful those photos are if they don’t accurately represent your products. For example, if you’re selling a pair of black heels, you need to include images that show all aspects of the shoes—from the front and back views, to close-ups of the heel and sole, to showing them from different angles so customers can see how they look from all sides.

As for uploading low-quality images… well, what can we say? It isn’t doing anyone any favors. In fact, it’ll likely drive customers away faster than anything else! E-commerce is heavily visual in nature; if you want to sell anything online, you need pictures that pop and grab people’s attention right away. If your photos aren’t up-to-snuff, customers will see that immediately—and click away just as quickly.

4). Too Many Pop-Ups

You want to make a profit, but you don’t want to annoy your customers. That’s why you should avoid the temptation to add too many pop-ups to your E-commerce website.

While it’s true that pop-ups are an effective marketing tool, adding too many to your site can have a negative impact on your user experience and ultimately drive away customers.

For example, if you’re running a sale or special promotion, it’s tempting to let visitors know that fact as soon as they land on your site with a big pop-up banner or lightbox. But what if they aren’t ready to buy something yet? If they see the same pop-up every time they visit your site, they may start to feel harassed and stop coming back altogether.

If you must use pop-ups on your E-commerce website, make sure that you’re not overusing them. For example, instead of showing a pop-up every time a visitor comes to your site, only show it once per session or after 30 days of inactivity. This helps ensure that people aren’t being bombarded by messages at every turn while still giving them ample opportunity to take advantage of any promotions you’re running at the moment.

5). Unoptimized Product Descriptions

Bad product descriptions are a death knell for your E-commerce store. If you can’t tell customers about your products in a compelling way, why would they buy them?

It’s important to give people some context about the things you sell, but the most important thing is to tell them why they should buy from you. You can get by with boring product descriptions if you’re selling an item that’s not made by anyone else and is needed for a specific purpose—like a custom-made packaging box. But even then, there’s no reason not to make it sound good.

Don’t just go into details about the product itself; tell your customers what makes your box special and why they should buy from you. Maybe you have free shipping or easy returns, or maybe you donate part of your proceeds to charity. Whatever makes you different, make sure your customers know about it!

In addition, use bullet points instead of paragraphs when possible as they will catch readers’ attention more quickly than long blocks of text. You should also consider breaking up large chunks of copy into smaller sections with subheadings or numbered lists.

6). Slow Loading Interface

A slow-loading theme and images can seriously impact your conversions and sales. Users are notorious for leaving sites before they load, which means that if your site takes too long to load, you’ll lose out on sales.

Additionally, slow site speed negatively impacts your search engine rankings. Google has specifically stated that site speed is one of the components that determine where your site will rank in search results. If you want to appear higher in the search results and drive more organic traffic to your site, then improving site speed is a must!

Fortunately, fixing this issue is relatively simple. You need to optimize your images and use a fast-loading theme. Optimizing involves compressing them so that they don’t take up as much space or bandwidth when they load on someone’s computer or mobile device. If you don’t have time or resources to do this yourself, then consider using a plugin or service like TinyPNG.

7). Desktop-Only Design

In the days of dial-up, when having a website was a novelty and not a necessity, it was enough to make sure that your site loaded correctly on desktops. Now, with the rise of smartphones and other mobile devices, it’s no longer enough to just focus on desktop loading times. In fact, 79% of smartphone users have made a purchase online using their mobile device. If your website isn’t loading correctly on these devices, you’re missing out on a lot of business.

Plus, Google looks at whether sites are mobile-friendly and awards higher search rankings to those that are (in an effort to make their search results more relevant and user-friendly). So even if you don’t think about your online shoppers as being a mobile audience, Google does.

8). Complicated Check Out Process

In E-commerce, you’ve got just a moment to make your case—to convince your customer to buy from you. You don’t have the luxury of having an employee walk them through various options or pitch in-store specials. The only thing that’s going to move your visitor from the “Just Browsing” camp to the “SOLD” camp is a simple and intuitive checkout process.

When the checkout process on your site is difficult or confusing, it can negatively impact the way customers see your brand, and it’ll also reduce their likelihood of returning to your site in the future.

Many E-commerce websites come up short when it comes to the checkout process. Often, this leads to abandoned carts, which means lost sales.

According to a report by Baymard Institute:

  • 69% of shoppers abandon their carts
  • The average cart abandonment rate is 75.6%. This means 3 out of every 4 customers who visited your store decided NOT to complete their purchase.

Say you run an online t-shirt shop and you’ve got a long-form for customers to fill out before they can buy one of your products. That alone can cause problems. Sure, you need some information from them to make sure they’re who they say they are, but do you really need more than just their name and email address?

Also, if you have multiple steps in your checkout process (which we all do), make sure each step is clearly indicated by either a number or a progress bar. That way, customers know where they are in the process and how close they are to being done.

9). Missing Call-to-Action

Did you know that one of the most common mistakes we see on E-commerce websites is a missing call-to-action?

A call-to-action is that little button that says things like “Buy it now” or “Download your free trial now.” It’s what tells your users what to do next.

If you’re missing this, your users are going to be confused. They’ll look at your product or services and think, “Well, okay… I’m interested… but how do I get this thing?”

This is a huge problem because you have only seconds to convince people to stick around on your website, and if they can’t find the button that makes them feel like they’re taking the next step toward getting what they want, they’re going to leave.

So make sure there’s a big, bright button on every page that tells your users exactly what they need to do next. They’ll thank you for it—and so will your sales metrics!

10). Absent Trust Signals

Have you ever been looking at a website and noticed that it didn’t have a physical address listed? Maybe there was no phone number, either. If these things were missing, did it make you feel like the company wasn’t trustworthy?

This is an issue for many E-commerce websites today. Studies show that consumers are more likely to trust sites that display these important trust signals:

  • Physical Address
  • Phone Number
  • BBB Accreditation
  • Product Returns Policy
  • Customer Testimonials or Reviews
  • Privacy Policy
  • Secure Shopping Cart

When visitors don’t see these things on the site, they may leave without buying anything—and they might even tell their friends not to shop there. So if your site is currently missing one or more of these trust signals, it’s time to fix the problem so you can start making more sales.

Conclusion

As the E-commerce industry continues to evolve, designers will become more involved in the business of online shopping. That means it’s important that we understand what factors shape customers’ purchasing decisions and how design can successfully help shape their experiences. By avoiding the common design mistakes outlined above, we will be better able to create winning E-commerce experiences for everyone.

So if you are looking for an efficient and functional e-commerce website, Mpire Solutions has professional and expert developers ready to assist you. Connect with us for a FREE Consultation.

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Why User Experience Design Is Important?

Introduction

Have you ever been on a website where you either don’t understand what they’re selling or can’t manage to navigate the page? You probably shut the window and try a different one. This is most likely due to the website’s lack of a good User Experience Design. Or Have you ever wondered what makes you hooked on a website for hours without you even realizing it? Then What exactly makes these websites stand out? A better User Experience Design is the answer to your question.

People today expect a simple, efficient, and quick user experience. As a result, an excellent website user interface and design are required to sustain consumer happiness.

This guide will help you explain what User Experience Design is all about and get started on the UX journey.

This blog post contains the following information:

What is User Experience Design?           

Why is User Experience Design important?   

What does a UX Designer do?   

  • User Research  
  • User personas  
  • Design 
  • Information Architecture            
  • User testing      

Factors that Influence UX            

  • Useful  
  • Usable 
  • Findable              
  • Credible              
  • Desirable            
  • Accessible          
  • Valuable             

What is a good User Experience Design?             

  • PayPal  
  • MailChimp         

What is the difference between UI and UX?      

Where to start learning User Experience Design?

 

What Is User Experience Design?

User experience design is an idea with multiple dimensions that encompasses a variety of disciplines such as interaction design, usability, visual design, and information architecture.

User Experience Design is a design approach that considers all product or service elements with the user. This involves not just the beauty and function as in usability and accessibility of a product, but also the thrill and emotion—stuff that is more difficult to create and execute. User Experience is an often-misunderstood field. To be competitive, UX experts must communicate with decision-makers in today’s business world.

User experience from the customer’s perspective is how a person feels while engaging with a system. The system might be a web application, website, desktop software, or some human-computer interaction in current circumstances.

Source: Course Report

Why Is User Experience Design Important?

UX seeks to meet the user’s requirements and creates better customer satisfaction and customer retention to provide great experiences that keep the user loyal to the product or brand. It is not always necessary for a product to be creative. It just portrays the same notion in a new way. The product stands out due to its user-centered design. Establishes a two-way link between the maker and the user by defining customer journeys on your product.

UX decreases development/bug fixing/marketing expenses while simultaneously improving return on investment (ROI). UX provides an intuitive experience, Platform Specifics, Coherence, and Continuity.

  • A better user interface may increase your website’s conversion rate by 200%, conversion rates can increase by up to 400% with a more robust UX design.
  • Every dollar invested in UX nets an ROI of 9,900%.
  • 70% of online businesses failed due to bad usability.
  • According to UX statistics, 88 percent of online customers said they would not return to a website after experiencing a negative user experience.
  • Rather than advertisements, 70% of consumers learn about a brand via the brand’s blog.
  • If a website isn’t mobile-friendly, 50 % of consumers will quit it, even if they like the company.
  • 54% of users tend to turn away due to Ad clutter.

Source: FreeCodeCamp

What Does A UX Designer Do?

Image: ramotion.com

The market sees an increase in the need for UI/UX designers. With more and more firms realizing the significance of design, various opportunities are available in established organizations and new ventures. This provides novice designers something to look forward to, knowing that they won’t be lost after learning everything they can about design.

Your job as a user experience designer is to make things and technology more useable, pleasant, and accessible to humans. UX designers operate as part of a larger product team, frequently bridging the gap between the user, the developers, and essential business stakeholders.

It is your first and foremost responsibility as a UX designer to advocate for the end-user or consumer. Whether creating a new product, developing a new feature, or adjusting to a current product or service, the UX designer must evaluate what is best and the overall user experience. Simultaneously you are in charge of ensuring that the product or service fits the company’s demands. Is it in line with the CEO’s vision? Will it assist in increasing revenue or retaining loyal customers?

Considering their wide range, it’s not surprising that UX Designers do a wide variety of tasks, depending on the firm and project. Moreover, according to one poll, there are over 200 different job titles in UX design, not to mention a vast range of responsibilities.

User Research

Most people are unaware of the amount of research into UX design. In reality, market, product, and user research are essential components of UX design since research is critical to understanding the user and their specific demands. User research frequently focuses on a customer’s behavior, motives, and needs to assist the Designer in determining what opportunities are available in a particular market for product solutions.

Data collecting, surveys, user interviews, and focus groups are some of the research methodologies often used by UX Designers to gain information and insights about target consumers.

User Personas

Another critical stage of the UX design process is the creation of user personas. UX Designers aggregate and analyze their results at this stage to create representative personas based on trends and similarities discovered in their study. Each persona provides a possible user’s demographic information, motives, potential responses, requirements, and anything else Developers should consider—a great tool that helps the company develop a better understanding of who they’re designing the product for.

Design

UX designer makes a rough draft of an idea at this phase. Typically, UX designers focus on wireframes. Wireframing is the technique of arranging logos, menus, and buttons on high-trafficked pages. In this stage, actual images are kept to a minimum. It’s more about designating a location for later phases and establishing a layout that highlights and draws more attention to the most critical information.

In contrast to wireframes, prototypes are a higher-fidelity product design that may be used for user testing and showing the product to the development team. These prototypes are created to provide a look, feel, and range of features that are very much close to the predicted final product. Clickable prototypes enable test users to interact with the product, allowing UX Designers to experiment with different scenarios and find areas for improvement.

Information Architecture

Following that, you’ll consider the type of material required and how it will be organized across the website or app. Information architecture is working out the most logical arrangement and organization of the material. A good information architecture ensures that users can locate what they’re searching for and navigate from one page to the next without thinking too hard.

User Testing

UX Designers may test goods in a variety of ways. One of the most popular is user testing, which entails letting consumers engage with a final design prototype to evaluate its usability, intuitiveness, and accessibility. There are, however, various techniques; focus groups, moderated user testing, and unmoderated user tests all give essential feedback on what is and isn’t functioning. Finally, product testing is one of the last and most essential processes in determining what modifications should occur as development progresses.

Factors That Influence UX

Image: semanticstudios.com

According to Peter Morville, a pioneer in the UX field, seven aspects influence user experience. Peter believed that this new diagram would assist in educating clients because there are many elements of this field that go beyond usability. The honeycomb assists in locating the sweet spot between the many aspects of a good user experience.

Useful

A company’s product or service must be valuable and meet a need. There is no real purpose for a product or service if it is not helpful or meets the wants or requirements of the user.

Keep in mind that usefulness is really in the eye of the beholder. It all boils down to your target market. A video game feature (such as character customization choices) may not appear beneficial to everyone. Still, it may be the determining factor in whether or not they play a game to a player.

Usable

The system via which the product or service is supplied must be basic and straightforward to use. Designs should be constructed in a friendly and easy-to-understand manner.

Everything from the server to the HTML to the aesthetic aspects of a website or app should be user-friendly. Usability testing tools such as Usabilla Webpage FX. can assist you in checking usability.

Moreover, websites and applications should be simple enough for users to become experts in using them after just one visit. This should evolve with each release, so if you add a new feature or make a considerable redesign, there’d be some tutorials to make the user familiar while starting.

Findable

The information must be easily accessible and navigable. If a user has an issue, they should discover a solution promptly. The navigation structure should also be built up logically. If you can’t locate a thing, you’re not going to buy it, and the same is true for all potential users.

Suppose you opened up a newspaper and all the stories within it were given page space at random, rather than being grouped into sections such as Sport, Entertainment, Business, and so on. In that case, you’d probably find reading it quite annoying. Many items’ usability is dependent on their ability to be found.

Credible

Credibility refers to the user’s willingness to put their trust in the product you’ve delivered. Not only does it accomplish the job that it is designed to do, but it also lasts a respectable period, and the information that comes with it is accurate.

Development teams are in charge of providing a product that lives up to its promises. Companies such as Spotify and Netflix, for example, offer a smooth streaming experience. In a highly competitive market, any persistent failures on their side will result in customers quitting the service and going to another provider.

Desirable

The product, service, or system’s visual aesthetics must be appealing and straightforward to translate. The design should be concise and to the point. This component may appear to be entirely about branding. Branding, on the other hand, does not seem out of anywhere.

Apple isn’t successful just because its goods are visually appealing; however, it is a distinct advantage. They back it up with high-quality products. Spotify and Netflix are generally equivalent to other streaming services. Still, because they were the first to market and had the resources to spend on innovation, they are regarded as the cream of the crop. 

Accessible

The product or service should be developed so that users with disabilities may enjoy the same user experience as everyone else. People of all abilities should use your product or service. There is a wealth of information available regarding accessibility. Begin with a11y and ensure that you are continually auditing for accessibility. If anything doesn’t seem right, don’t be scared to bring it up.

Even if your bosses aren’t sympathetic to the moral argument that everyone should have access to the internet, there’s a strong commercial case to be made here. Disabled persons and their families in the United Kingdom alone have projected £212 billion.

Valuable

Finally, the product must be valuable. It must provide value to both the company that generates it and the person who buys or utilizes it. Any early success of a product is likely to be damaged if it lacks value.

Your product or service must be valuable to both the business and the client. This, like other areas of UX, is determined by your users. Some user groups will place higher importance on attractiveness than accessibility, and vice versa. It is your responsibility to balance consumer and corporate needs, but we should constantly question actions prioritizing profit above a smooth experience.

What Is A Good User Experience Design?

Everyone’s user experience is different. The most significant thing to remember while developing a product is that even if you set it, you may not be a possible user who will utilize it. As a result, we cannot presume what a user wants or requires.

Let’s look at some good User Experience examples.

PayPal

Prior to the release of their redesigned website in 2014, PayPal’s website was highly complicated. Since then, PayPal has streamlined its website and mobile app experience. There are several of John Maeda’s Laws of Simplicity at work: reducing, organizing, placing, generating context, adding meaning, and saving time.

MailChimp

MailChimp provides their online application a face, but not human. Their mascot, a chimp named Frederick von Chimpenheimer IV (or Freddie for short), appears throughout their interface, providing users with humor, high fives, and an emotional connection. This humanization of technology gives dimension to what would otherwise be a sterile and, frankly, boring experience of managing your email marketing.

What Is The Difference Between UI And UX?

The distinction between User Interface (UI) and User Experience (UX) is that UI refers to the visual components people interact with a product. In contrast, UX is concerned with the user’s experience with a product or service. So, UI is concerned with visual interface components like fonts, colors, menu bars, and so on, but UX is concerned with the user and their experience through the product.

The UX designer considers the user’s entire path to address a specific problem; what stages do they take? What duties must they complete? How simple or complicated is the experience?

Much of their work involves determining what sorts of problems and pain points people have and how a particular product may address them. They will perform comprehensive user research to determine the target consumers and their specific product demands. They’ll then map out the user’s path across a product, considering factors such as information architecture (how the material is arranged and labeled throughout a product) and what sorts of features the customer would want. Eventually, they’ll produce wireframes, which are the bare-bones plans for the website.

With the product’s skeleton in place, the UI designer steps in to liven it up. The UI designer considers all visual parts of the user’s journey, including all individual screens and touchpoints that the user may experience, for example, hitting a button, scrolling down a page, or swiping through an image gallery.

While the UX designer creates the experience, the UI designer concentrates on making the journey feasible. That is not to suggest that UI design is just concerned with aesthetics; UI designers significantly affect whether or not a product is accessible and inclusive.

Where To Start Learning User Experience Design?

So, you’ve done your research, and you’re well-versed in UX design. You understand how UX designers operate and have experimented with some of the industry’s most popular tools. We’ll presume at this point that you’ve liked the journey so far and want to continue.

If you’re passionate about a career in UX design, the best way to get from beginner to expert is to take a structured course. Let us state unequivocally before you start running away: you do not need to attend university or spend years studying. Employers, in reality, aren’t searching for a long list of credentials; they want to see that you’ve mastered the main ideas and practical abilities.

You may concentrate on improving your “designer’s eye” in addition to learning fundamental UX design ideas and approaches. Surround yourself with sources of inspiration. You’ll need motivation throughout your UX career, not just at the outset. Checking up on industry trends, observing other designers on social media, and exploring the internet for new ideas helps keep your creative juices flowing and your design horizons constantly broadened. Employers want to see what you’re capable of; therefore, a CV isn’t enough. Create a portfolio of your work.

Conclusion

It’s easy to see why User Experience Design is so important when you look at the bigger picture. It is the cause for a company’s success or failure. It is the way your website communicates with your audience and how your audience learns about your company. It is the one area of your functioning that you should never undervalue or skimp on. UX design is a diverse discipline that encompasses everything from creativity to research. It is a discipline that is always growing and will continue to do so in the future.

So if you are looking for a responsive and adaptive user experience design for your business or project, Mpire Solutions has both professional expertise and proven deliveries. Connect with us for a FREE Consultation.

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