Category: mobile

Mobile App Development Company in Boston | How to Hire One?

Do you have an idea for a mobile app but don’t know where to start? Or maybe you’ve started development on your own but could use help from a professional team. Either way, if you’re looking to hire a mobile app development company in Boston, you’re at the right place. 

In this blog post, we’ll explain how to hire a mobile app development company in Boston through some tips for finding the right service provider. So here is all the info you need to make an informed decision and get your app off the ground!

A mobile app development company is a firm that specializes in developing software applications for small, wireless computing devices such as smartphones or tablets. Such a company or agency consists of highly skilled mobile app design and development consultants who can help you to achieve this by working with you to understand your business goals and objectives and then developing a custom solution that meets those needs. 

Doesn’t that sound convenient? Here’s what is up.

As more and more businesses move online, it’s becoming increasingly important for people to be able to access the internet on the go. According to a recent study, nearly 60% of internet users say that they mostly use their mobile devices for internet access, compared to desktop or laptop computers. 

This is especially true for the largest user profile, i.e. the younger generation; 78% of 18-29-year-olds say they use their mobile devices more than their desktops or laptops. Mobile users are just as likely as desktop and laptop users to use the internet for activities such as shopping, fun, banking, and studying.

Latest Trends in Mobile App Development

The mobile app development industry is constantly changing and evolving. As new technologies are being introduced, app developers must stay up-to-date on the latest trends to create functional and innovative apps. Some of the latest trends in mobile app development include:

  • Augmented Reality (AR): AR technology is increasingly being used in mobile apps, for everything from gaming to navigation. Developers need to know how to integrate AR into their apps to create a unique and engaging user experience.
  • IoT Integration: As the Internet of Things becomes more prevalent, mobile apps need to be able to connect and interact with various devices, platforms, and sensors. Developers need to have a good understanding of how to integrate IoT devices with mobile apps.
  • Artificial Intelligence (AI): AI is becoming increasingly important in mobile apps, as it can be used for everything from personalization to security. To design genuinely cutting-edge apps, developers must be well equipped with AI technology skill sets.

Factors to Consider Before Hiring a Mobile App Development Company in Boston

In today’s mobile-first environment, having a working mobile app is more vital than ever. A mobile app can help your business provide swift information anytime anywhere, interact conveniently with users, find new clients, retain old ones, and improve your overall operations. A mobile app can also help you stand out from the competition. If you’re unsure where to start, consider working with a mobile app development company in Boston. 

However, when it comes to mobile app development, there are a number of factors to consider. The process can be overwhelming, but if you take the time to do your research and ask the right questions, you can find a great company to work with. Here are some things to keep in mind when hiring a mobile app development company in Boston:

Delivery Experience

Experience is always the top factor to consider when hiring a mobile app development company. You want to make sure the company you’re working with has a proven track record of successful deliveries in the mobile app domain.

Developer Expertise

You may also want to ask about the team that will be working on your project. What is their average experience level? What expertise do they have in mobile app-specific programming languages, platforms, and applications? It’s important to ask about the experience of the developers on the team and their process for designing and building apps. Make sure you get a good sense of the team’s skills, experience, and certifications before you make the final choice.  

Discovery Call

Make sure you only consider a mobile app development company in Boston that undertakes a discovery call with you, gathering your requirements and asking all the meaningful questions to understand what you want.

Portfolio

When you’re looking for a mobile app development company in Boston, the portfolio is one of the most important factors. You would want to look at a service provider’s previous work to get an idea of its design, layout, content, and functionality standards.  

Service Details and Package

You’ll also want to consider price, turnaround time, and whether or not the company offers support after your app is launched. You’ll want to ensure that the company you choose can meet your specific needs and deliver a high-quality product.

References

Be sure to ask for references from past clients. This is the best way to get an unbiased opinion of the company’s work. Reviews from past clients can be a good indicator of the quality of work you can expect. Make sure the service provider has experience developing apps for businesses in your industry. It’s also important to verify that they have a good reputation and can deliver on their promise. 

Budget

While there are many great mobile app development companies in Boston, your budget greatly impacts your decision of choosing one. Make sure to get quotes from multiple companies so you can compare costs against your requirements and make a conscious effort to remain within your budget

Timeline 

Make sure you discuss the timeline for the project with the development company and get an estimate of how long it will take them to design, develop, test, and deploy the app. This is important because you neither want to be rushed and end up with a product that isn’t up to your standards nor get a good yet late delivery

Communication

While communication is critical in any business relationship, it is especially important when working with a mobile app development company. The nature of the work means that there will be a lot of back-and-forth interaction between the client and the developers, so it is crucial to find a company that has a responsive team. 

Conclusion

If you are looking for a mobile app development company in Boston, make sure you do your requirement analysis thoroughly in advance. Once you have listed down your requirements, set up meetings with the shortlisted companies to better understand their team, process, and past work.

And, don’t forget to ask lots of questions! The more you know about the development process and what goes into creating an app, the better equipped you will be to make a decision.

So if you are still looking to hire a mobile app development company in Boston, then get in touch with Mpire Solutions for a completely FREE Consultation.

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Mobile App Design and Development Consultants | How To Find The Right One?

Mobile app design and development consultants are companies or individuals who work with other businesses to launch their businesses, products, services, or brand on mobile platforms.

There are many reasons why you may need mobile app design and development consultants. Perhaps you have an idea for a mobile app but don’t know where to start. Maybe you’ve developed a mobile app, but it’s not performing as well as you wanted. Or maybe you just don’t have the time or resources to build a mobile app on your own.

According to Statista, 81,300 Android and 26,000 iOS apps have been released thus far in 2022.

In any case, mobile app design and development consultants can help. They can work with you to come up with an idea for your app, help you develop it, and then market it to make sure it’s successful. They can also provide expert advice on how to make your app stand out in a crowded marketplace.

With 42% of organizations already using a mobile app, and another 30% expecting to do so in the future, the market for mobile app design and development consultant services is huge!

So, if you’re thinking about building a functional mobile app or want to improve an existing one, consider hiring apt mobile app design and development consultants.

Benefits of Hiring Mobile App Design and Development Consultant

When it comes to mobile app design and development, hiring a consultant may be the best decision you make. By working with a consultant, you can get expert advice and guidance on how to create an effective and user-friendly mobile app. Additionally, mobile app design and development consultants can help you navigate the ever-changing landscape of mobile app design & development, ensuring that your app stays up to date with the latest trends and technologies.

Let’s discuss how you can benefit from hiring mobile app design and development consultants.

360° Professional Services

One of the primary advantages of hiring a mobile app design and development consultant company is the access to a variety of professional services, including business counseling, business analysis, idea appraisal, and aftercare. By a Consultant, we mean a consultant company and not a freelancer. It’s unlikely that a freelancer can manage everything singlehandedly if compared to a full-service agency.

Start-Ups Need Expert Consultants

Professional mobile app design and development consultants are ideal for start-ups since they can assist them in determining a monetization strategy prior to the product or service-based mobile app launch. Since they are already involved in working out a business strategy and product creation, a professional and expert consultant can guide them better.

Outsourcing makes it a Cost-effective Option

This is another advantage of hiring mobile app design and development consultants as opposed to an in-house team or a freelancer. Your price will only include the time and effort the development process takes, which could be hourly or at a predetermined cost. The conditions of the agreement between you and the mobile app design and development consultants will govern your billing. This reduces your overhead costs and ensures that your operational and company expenditures are more affordable.

Hiring or using internal staff for this task would genuinely cost more since you have to pay for their training and equipment. Maintaining an internal team necessitates ongoing training to improve their qualifications.

Technical Knowledge and Resource Accessibility

Hiring mobile app design and development consultants gives you access to experienced resources with technical skills. By utilizing a consultant or agency’s services and expertise, you can gain access to a plethora of acumen, skills, tools, licenses, and certifications for the development of cutting-edge mobile applications. Most professional consultants and agencies are aware of current developments and new programming languages and can therefore provide solutions that are modern and latest.

Fine-tuned Process

Employing a mobile app design and development consultant enables you to take advantage of an efficient development process. You will communicate first with the business /sales team who will do a formal and extensive requirement-gathering exercise. Once hired, the consultant/agency’s project managers will coordinate between your team and their developers, providing you with up-to-date reports on the progress of your project alongside. You can both approve alterations or request modifications. A well-tuned workflow will undoubtedly assist with meeting deadlines.

Support & Maintenance

When you hire a mobile app design and development consultant, you gain access to a support team that is available 24/7. A member of a development team will be accessible, as opposed to a freelancer who may be unreachable due to personal obligations or an excessive workload.

Additionally, hiring a consulting agency allows for continuity. In the event that your project’s lead developer becomes ill or quits the firm, someone else can take over without any loss of time, money, or data. However, similar advantages are unavailable to independent contractors.

Tips To Find the Right Mobile App Design and Development Consultant

Choosing a mobile app design and development consultant might be difficult, so we’ve compiled some tips to help you out.

Know Your Finances

It’s critical to get an idea of how much money you’ll need to develop your app. Note that the cheapest offer isn’t always the best option when it comes to hiring a mobile app design and development consultant.

Ask for Recommendations

Do not hesitate to ask for advice from people who have worked with a mobile app design and development consultant in the past.

Ask your friends, family members, and social media contacts whether they know of a company that could help you. As a result, you’ll return with a trove of recommendations for further search.

Analyze Testimonials, Reviews, and Portfolios Posted Online

Even though a mobile app design and development consultant may claim to be an expert, their web reviews may reveal otherwise.

If you’re looking for a company, check out their internet reviews on sites like Google, Trustpilot, or Clutch. Do not hesitate to get in touch with the companies included in the consultant’s portfolio and find out what their real experiences were.

Another helpful piece of advice is in store for you. Try out the apps that the consultant has created by downloading them to your phone. They are a positive sign if they load quickly and are simple to use! In the event that they’re slow and cumbersome, this is a warning sign.

When In Doubt, Don’t Be Afraid to Inquire

Make sure you’ve made the proper choice before you commit to working with a mobile app design and development consultant.

To get to know you better and learn more about your requirements, most mobile app design and development consultants are happy to meet with you in person or virtually. It’s a great chance to see if they’ll be a good fit for you.

What are the questions you should ask?

  • Have you built an app for a startup or any other business? If they haven’t already, request to see some examples of previous work or to chat with some of their past clients.
  • Is there a particular technology you’ve worked with before? A mobile app design and development consultant with expertise in augmented reality (AR) will be a good choice if you plan to create an AR app.
  • How can I go about being involved in the creation and launch of an app? Obviously, this will differ in every software development companies Boston MA, but it’s helpful to know how they plan to get your software out into the world.
  • Is there anything unique about your services that distinguishes you from other mobile app development firms?
  • How many members of your team are based in-house, and how many services are contracted out?
  • What level of security can I expect for my app? It is the mobile app design and development consultant’s job to ensure that the data and information remain secure if your app processes payments or saves sensitive personal data.
  • How do you develop your products? A mobile app design and development consultant must know how to implement lean project management in the development of your app.    

Get A Sense of What You Can Expect

As we indicated previously, the degree of service provided by each consulting firm varies. It’s critical to understand exactly what you’re getting for your money. How long will the mobile app design and development consultant remain available after the app is released?

Before signing any contracts, be sure you’re satisfied with the services offered and the terms and conditions of the consultant.

Pressured Into a Decision? Don’t Do It!

It’s perfectly acceptable to take your time in evaluating potential mobile app development specialists.

Choosing the first consultant you meet with is not a requirement. So don’t be afraid to walk away from a mobile app design and development consultant if you don’t think they’re a suitable fit. At Mpire Solutions, we provide a FREE Consultation to anyone looking for a mobile app design and development service, answering all questions to your satisfaction.

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WordPress vs Drupal: Core Web Vitals

Introduction

Ancient Greece had its Trojan War, the Romans waged their Punic Wars, and WordPress and Drupal are locked in an unending development war. And as you might expect, both sides proclaim themselves to be the best.

To know if your WordPress or Drupal site is up to the challenge of handling traffic, performance issues, and scaling, the Core Web Vitals scores are the best way to assess where you stand with either platform.

After hours (and hours) of researching and benchmarking, we at MpireSolutions have come up with the answer to the following question:

Which of the two content management systems – Drupal and WordPress – win the Core Web Vitals testing score in 2022?

This blog post covers the following information:

1). WordPress vs Drupal: Largest Contentful Paint (LCP)

2). WordPress vs Drupal: First Input Delay (FID)

3). WordPress vs Drupal: Cumulative Layout Shift (CLS)

4). WordPress vs Drupal: SEO Lighthouse Score

5). WordPress vs Drupal: Accessibility Lighthouse Score

6). WordPress vs Drupal: CMS Adoption Share

WordPress vs Drupal: Core Web Vitals [Test Report Summarized]

Importance of Core Web Vitals for an Ecommerce Website

 

WordPress vs Drupal: Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a Google Chrome performance measurement tool. LCP measures the time it takes for the largest visible element on your page to load, and it’s one of the most important metrics to track when you’re measuring web performance.

Why?

Because if your LCP loads in 2.5 seconds or less, you’ll see 75% of users have engaged with your content, but if it takes longer than 4.0 seconds to load, only 42% will have done so.

Fig.1 An image showing the good and poor LCP loading times (source)

In other words…

If you’re running an eCommerce site, and your LCP is taking between 2.5 and 4 seconds to load, you’re losing customers left and right due to poor performance. Therefore, if the largest visual element on your page doesn’t load quickly enough, users will abandon your site before they even see what it has to offer.

LCP is important because it’s a key user experience metric. If your site has a poor LCP score, you’re likely going to see increased bounce rates and decreased average time spent on your site – resulting in a negative effect on your eCommerce website’s SEO performance.

Who Wins?

We decided to put WordPress and Drupal through their paces in an LCP test to see which CMS would score higher. We used Google’s Lighthouse tool to perform an audit of desktop and mobile performance.

The tests were performed on WordPress and Drupal sites that had some basic content on them; both sites were hosted on our servers, running PHP 7.4 with no additional packages or plugins installed.

While both WordPress and Drupal are popular choices for website development, our LCP tests revealed that Drupal performed better than WordPress.

On desktop, Drupal scored 61% on LCP, while WordPress scored only 33%. On mobile, Drupal had a score of 47%, while WordPress mobile score was 25%.

WordPress vs Drupal: First Input Delay (FID)

First Input Delay (FID) is a metric that measures the time it takes for your browser to respond to an event after a user interacts with your site. It is measured in milliseconds, and the lower it is, the better.

In simple words, is the time from when a user first interacts with your website (i.e., when they click a link, tap on a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to respond to that interaction.

Ideal FID numbers are between 0-100ms, and a good number is less than 300ms. A score of 100 would mean that your site responds instantly to user interaction, and you should never settle for scores above 300ms.

Fig.2 An image showing the good and poor First Input Delay loading times (source)

When it comes to eCommerce, FID is particularly important in ensuring an excellent user experience for site visitors, because if there are significant delays in your site responding to visitor interactions, visitors will be more likely to give up and leave your site before making a purchase.

Who Wins?

We ran the FID score test on a WordPress site with the Twenty Twenty theme, and a Drupal site with the Bartik theme. We used an eleventh-generation Intel Core i7 processor with 16GB of RAM running Windows 10 Professional 64-bit version 1909, along with versions 84.0.4147.105 (Official Build) (64-bit) of Chrome and Chromium 84.0.4147.89 (Developer Build) (64-bit). We then tested both sites on mobile devices, using Google Pixel 3XL devices running Android 11 and Chrome 84.0.4147.89 (Developer Build).

The results? Both sites scored 100% on FID for their desktop version—meaning your clicks were registered immediately after you clicked them—but there was variation in the mobile scores: 88% for WordPress (which is really great) versus 76% for Drupal (which is still pretty good, but not as good as WordPress).

WordPress vs Drupal: Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) is a new metric that Google has introduced to its page experience ranking signals. CLS measures the movement of visible elements on the page. It is a metric that quantifies the number of unexpected layout changes that occur during the lifecycle of a page. A high CLS score is bad for your web page as it means that users have experienced unexpected layout shifts on your web page, which is not good for user experience.

Fig.2 An image showing the good and poor Cumulative Layout Shift (source)

What is a good Cumulative Layout Shift? Google recommends CLS to be below 0.1 for an acceptable score and a CLS below 0.25 for a good score.

Fig.3 An image showing the shifting of the page layout as the user tries to buy a product from an eCommerce website. The page layout shifts and the user’s finger clicks on the wrong area, instead of “Buy Now” button. (source)

CLS is often used as a measure of user experience because users find layout shifts annoying, confusing, and untrustworthy. It’s calculated like this: 

CLS = sum (impact fraction x distance fraction)

where…

impact fraction = 1 if an unexpected layout shift is observed in the viewport, otherwise 0

distance fraction = distance between the center-point before and after an unexpected layout shift divided by the viewport size

Low CLS numbers are great for eCommerce websites because they build trust with customers. Trust makes people more likely to complete purchases. If a customer clicks on “Add to Cart” and something else happens—a banner takes up half the screen, items rearrange themselves, etc.—they might decide not to buy anything. If a site has good CLS metrics, it means users will have a better experience, which in turn can lead to more sales.

The importance of Cumulative Layout Shift: According to Google, it’s very important because it’s closely related to user experience on the web. Users don’t like when elements on their screen are moving around unexpectedly, and therefore avoiding those issues with CLS can help improve your rankings in search engine results pages (SERPs).

CLS is also important because it’s one of three new metrics that will be used as part of Google’s core web vitals program. This means if you’re trying to improve your ranking in Google’s search results, then having good scores across all three metrics will help you achieve better rankings than sites without good scores.

Who Wins?

We first tested the CLS score of a simple WordPress website, which we created using the Twenty Twenty theme. We found that this site had a CLS score of 47% on desktop and 57% on mobile.

Then, we tested the CLS score of a simple Drupal website, which we also created using a standard theme (Bartik). We found that this site had a CLS score of 58% on desktop and 70% on mobile.

Our results showed that Drupal performed better than WordPress in terms of preventing layout shifts when displaying content. As such, we recommend Drupal for businesses seeking to create an efficient website that loads quickly and does not cause confusion or frustration for users via unexpected layout shifts on different devices.

WordPress vs Drupal: SEO Lighthouse Score

SEO Lighthouse is an open-source tool built by Google that provides you with insights on the health of your website and gives you suggestions for improving it. The tool gives your website a score—the closer to 100%, the better—on five different aspects: performance, progressive web app, best practices, accessibility, and SEO.

The good news is that there are no hard-and-fast rules about what makes a “good” score. Some websites might be able to maintain a high score across all categories without doing any work at all, whereas some sites might need to make significant changes to improve their scores.

If you have a high-performing website with amazing functionality and very few bugs, then the bar will probably be higher for you than other sites. To that end, it’s important to keep in mind that each website is unique, so there’s no single number or range of numbers that can tell you whether or not your site is doing well.

Who Wins?

We did a Lighthouse score test to see which CMS (content management system) is better for your SEO: WordPress or Drupal?

In this test, we wanted to see which one was more accessible to search engines and performed better in that sense. According to the results, WordPress scored 0.9 out of 1.0, while Drupal scored 0.83 out of 1.0. In other words, WordPress is slightly better for your SEO.

Why did WordPress win? It does a better job at helping search engines find your site—and it helps them determine whether you have any broken links or missing images (Google calls this “crawl ability”).

WordPress vs Drupal: Accessibility Lighthouse Score

Accessibility Lighthouse Score is an open-source tool that lets developers test the accessibility of their websites. It hooks into the Chrome Developer Tools protocol to access data from the browser and then runs a series of audits on this data to come up with a score for how accessible your website is.

Accessibility Lighthouse Score evaluates:

  • Best Practices – Ensures that your site meets all industry best practices for accessibility
  • Performance – Tests how quickly each page on your site loads, including its images and other media assets
  • Progressive Web App (PWA) – Scores how close your website comes to meeting the criteria for being classified as a PWA
  • SEO – Tests whether your website has any technical issues that could prevent it from showing up in Google’s search results
  • Accessibility – Checks whether your website complies with the Web Content Accessibility Guidelines (WCAG) 2.0 AA standard

Who Wins?

We recently conducted a study to compare the Lighthouse Score of a WordPress site versus a Drupal site. We wanted to see which CMS performed better in terms of accessibility, and the results were eye-opening.

WordPress and Drupal both earned an 84 on the Lighthouse Accessibility Scale, with Drupal scoring slightly higher in the areas of Color Contrast and Link Name/ID. However, both sites performed very similarly.

WordPress vs Drupal: CMS Adoption Share

CMS Adoption Share is a score that measures the percentage of websites that use a given CMS, relative to all websites.

If you are deciding on a CMS for your eCommerce website, you should consider the CMS Adoption Share of your chosen platform. Using this information, we can see which Content Management System platforms are gaining traction in the market and which are losing ground, as well as which ones have the most active community of users.

The CMS adoption share score for your eCommerce site is based on the number of global websites using the same CMS technology. So if your CMS adoption share score is high, it means that lots of other sites are using your CMS platform too. Needless to say, when you have a high CMS adoption share score, you know your website is good because so many others are using it.

Who Wins?

So, we ran a test to see which CMS (WordPress or Drupal) would be the best option. To do this, we looked at the sites of 100 Fortune 500 companies. We found that 31% of them were running on WordPress and 2% on Drupal.

What did we learn from this? Well, based on these results, if you want a CMS that will help your site get more Google traffic, you should consider using WordPress. It’s clear that WordPress is the go-to platform for many businesses because it’s easy to use and has lots of options for customization and growth.

WordPress vs Drupal: Core Web Vitals [Test Report Summarized]

When it comes to eCommerce, we’re all looking for the same thing: a website that’s easy to set up and manage, with a smooth customer experience. So when it comes to the two most popular content management systems (CMSs) in the world, WordPress and Drupal, which one delivers? Let’s take a look at our overall test reports.

➜ In terms of how fast the sites load, Drupal won: Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS). What does this mean? It means that Drupal-built sites load faster than WordPress-built sites—and as an eCommerce site owner, you want your customers to be able to get up and running on your site quickly so they can start shopping.

➜ Meanwhile, WordPress won in two categories: SEO Lighthouse and CMS Adoption. If you’re looking for better SEO rankings with your new eCommerce site, WordPress can help you accomplish that faster than Drupal. For CMS adoption, WordPress also comes out on top because it’s so easy to use without having to go through extensive training or hiring developers.

Both platforms were equal in the Accessibility Lighthouse Score Test. This means they perform equally well in terms of making websites accessible to those with disabilities or impairments.

Importance of Core Web Vitals for an E-commerce Website

For an E-commerce website, Core Web Vitals are especially important.

These metrics give you an idea of how people are actually interacting with your site, which is exactly the kind of information that can help you improve sales and conversions.

Let’s imagine your site has a high First Input Delay (FID). When someone visits your site and wants to browse products or make a purchase, they have to wait for the page to load before they can even interact with it. That might be enough to throw them off—even if the rest of their experience on your site is great.

Or let’s say that you have a high Cumulative Layout Shift (CLS) score. You’ve got big, beautiful images on your homepage—but when someone tries to click one of them, it moves as the page loads. Now your visitor thinks they’ve clicked on something else entirely. They’re not sure what just happened, so they close out of it in frustration and leave your site.

Now that Google has started to add Core Web Vitals to its rankings, it’s more important than ever to make sure that your eCommerce website is optimized for these metrics. These three metrics—first contentful paint, largest contentful paint, and cumulative layout shift—measure how quickly your page loads, how long it takes for the page to display all its content, and how much the content shifts around on the page as it loads.

We know that you want to do everything you can to maintain a high ranking in search engine results pages, so we at MpireSolutions offer Google Core Web Vitals Optimization Service to ensure your eCommerce business stays at the top of the rankings and keeps getting new customers.

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Key Mobile App Features That Help Improve User Experience

Introduction

According to top mobile app design and development consultants, mobile phones and mobile apps have become a necessity rather than an accessory. They have evolved from being a source of mere communication to being so important that some of our key chores on a daily basis are dependent on them. Most of the urban population now owns a smartphone device. It has been termed the most frequently used device ever.

As per bankmycell.com, the number of people that owned a smart and feature phone in April 2022 is 7.26 Billion, making up 91.54% of the world’s population.

Now the question arises, why are these portable, hand-sized devices being given so much importance and value?

These devices might be seemingly small and cool, but in actuality, you get to hold the whole world in the palm of your hand. Mobile Phones have connected us to different parts of the world, and we can easily view what’s happening on the other side with just a click.

Now that we have given an overview of mobile phones in general, let’s also discuss the importance of applications installed in our mobile phones. These applications make it easier for us to use our phones. Switch on your phone and click on any app you want to use.

Even though mobile apps take up space on our phones, they are more easily accessible. It seems like a hassle for someone in a hurry to first go to Browser, then type in the desired URL, and then put in all of the details.

In contrast, mobile apps do not require such long procedures for simple tasks such as ordering food or clothing or making an online payment. They also save your basic information so you do not have to enter them every time you log yourself back in.

Mobile Apps are now becoming the face of millions of businesses worldwide, in fact a great number of such businesses exist and function in the form of these apps only.

Source: Buildfire

So how do mobile apps help improve user experience, add efficiency in your day-to-day operations, increase productivity, and create satisfied customers.

Let’s find out. 

Table of Contents

Mobile App Features That Help Improve User Experience

  • Usability
  • Performance and Speed
  • Easy Communication Channels
  • Responsive and User-Friendly Interface
  • Payment Gateway Integration
  • Loyalty Promos
  • Push Notifications
  • Multi-Device and Platform Synchronization
  • Secure Customer Data
  • Search Option
  • Functional Categories
  • User Feedback
  • Frequent updates

Conclusion

Mobile App Features That Help Improve User Experience

Since we have already talked about the importance of mobile apps, we will now discuss what customer service actually is and how can a mobile app help with it?

There are certain Must-Have features required by a mobile app to ensure good customer service and to receive valuable responses from customers by making their experience easier. A mobile app should have the following features for achieving a happier customer base:

Usability

Making sure that your mobile app has excellent design and user experience is probably the most crucial element to look into. Your app should be creative and lively, easy to navigate and robust. Mobile Usability is probably the most critical element to look into while designing and developing a mobile app.

Performance and Speed

Make sure your mobile app rates at least 9/10 in terms of both efficiency and speed. From the users’ perspective, it is highly irritating to watch a loading symbol for more than a few seconds and the user is likely to move on to a different app, probably to your competitor’s.

Source: Rocket

A high-speed app will lead to higher business sales. When a customer opens an app to order, they are sure of what they want to get. So if the mobile app works fine, they will be out of checkout in no time. But if the speed keeps lagging, they might just change their mind. According to a study, 47% of users expect a page to load in under 2 seconds or they backtrack from there.

Source: Martech

 Easy Communication Channels

Creating automated replies in response to customers’ messages gives out a good impression that the customer will be handled promptly. Setting up 24/7 customer service so the customer always has an attendee to attend to them and guide them through the app swiftly along with Frequently Asked Questions will also help in satisfying customers as they won’t have to wait or move to a different app / solution or service provider. 

According to research, sales increase by 20-25% when a knowledgeable customer service staff deals with the client.

Source: mobileappdaily.com

In a recent survey, it has been stated that around 70% of customers have a waiting time of around 5 minutes or less, after which they abandon their shopping and move on. The customers have now resorted to mobile apps so that they do not need to wait in long queues or wait for their turns. 

Having an efficient mobile application which does not make the customer wait, will help in skyrocketing your sales. Having good communications with your customer builds a relationship of loyalty and trust as well.

Responsive and User-Friendly Interface

Mobile apps are likely to get more orders if their interface is easy-to-use, responsive, and take you straight to wherever you want. Remember that not all users are tech savvy. A simple navigation is best for people who want a convenient and swift way to get done with their shopping or billing. Difficult and fancy interfaces are loathed by them as they only see it as an obstacle.

Creating an easy-to-use interface is removing another obstacle between your business and its success. People will always choose apps with an easier interface, thus increasing sales for your brand.

Payment Gateway Integration

If you are selling a product online, efficient integration of a payment gateway with your mobile app is as important as creating the app itself.

Source: appfutura

Loyalty Promos

Source: apptentive.com

Everyone loves a discount, a promo code, or anything that helps you pay less and buy more. Whenever your customer is checking out, give them a bonus discount or some reward points. This creates a bond of trust, loyalty, and appreciation that the customer feels for the brand. These tactics will ensure customers come back to your brand on their next online shopping spree.

Push Notifications

Many people do not check their text messages anymore. So, even if they receive a sales message, there are chances they might not have seen it. Sending notifications through the app to the Notification Center, customers are bound to read what’s being delivered to them.

Source: startup.info

Another tip is to make Sale announcements first on your brand’s mobile app. When a customer would know that special Sale and Discounts are available only through the app, they will definitely install and use it.  

According to Mathias Brandt, users love these notification alerts as they get reminded of several things which they usually forget during the day.

Just having your brand’s app on a customer’s phone is surety enough that they will check it out sometime. So once you make sure your mobile app is there, the business is bound to take a turn for the better.

Multi-Device and Cross Platform Synchronization

You must make sure that your mobile app is available for both the operating systems (IoS and Android) and most readily available platforms too. Android is relatively easy to use and the app can be readily updated on PlayStore but Apple has some of its own rules. So make sure to run the app on both systems.

Source: NetSolutions

Secure Customer Data

Since customer service usually includes sharing of sensitive information like credit or debit card details or sharing home addresses and phone numbers, it is essential that the app must be highly secure. Creating SSL certificates for your app and sharing it with your clients is another way to show them how trustworthy your app is and they should not hesitate in sharing their personal information.

If, ever, your app gets hacked because of low security maintenance, the relation of trust between your brand and customer would be completely lost. In fact, in today’s social media behavior patterns, your disgruntled customers would also spread the news amongst their friends and family.

Search Option

The development team behind every app should look for ways to make the shopping process faster and easier. With a manual search function, people can easily find what they are looking for without wasting any time.  

Functional Categories

Your app needs to be organized properly so customers don’t get frustrated when they cannot find what you’re selling. For example, if a client wants information about eyeliners but all of your categories are empty or not maintained well enough for their needs – this could lead them away from buying any product at all! They may even leave mid-search and search elsewhere.

User Feedback

Source:usersnap.com

While you may believe your app is perfect and bug-free, it is always good to ask for your customer’s opinion. To be fair, they are the ones who are going to use the app. Conduct different surveys, ask clients what your app lacks or how it could be improved, and then address their concerns. It is more likely for customers to go through the survey if it’s on a mobile app as it’s much easier and quicker rather than re-directing them to other websites. 

Keep their suggestions at top priority so the next time a client uses your app, they do not have to go through the same troubles again.

This will give back a fantastic impression of your brand. It will prove that these surveys aren’t just formalities but you do listen to what your clients have to say.

Frequent Updates

 
Source: Storemaven
Constantly fixing bugs and updating your app will make it user friendly and also help in tackling latest security issues. Updates keep the app up-to-date with the latest trends so your mobile doesn’t give off an old and obsolete vibe.

Periodically improving your mobile app and improving user experience is directly proportional to your business sales soaring high in the sky. These are some of the must-haves your mobile app should have for a satisfied clientele. So, do check if your app has something missing from it and update it now.

Conclusion

Mobile apps have quickly become the face of most leading businesses and brands of all sizes. In fact nowadays customers would rather use a mobile app than call customer service, with good reason. Mobile apps provide an easy way for customers to access information about your company, product, and services, as well as communicate with your team. 

If you’re not yet using a mobile app to improve customer service that translates in business success, now is the time to consider creating one.

At MpireSolutions, our team can help you get started today with building an efficient mobile app. 

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A Complete Guide on Digital Wallet

Introduction

A digital wallet (an e-wallet) is an electronic system that allows parties to trade digital money for goods. This includes making online transactions using tablets, computers, and cellphones. Before any transactions can occur, money is held in a digital wallet.

In other circumstances, an individual’s account may have an electronic link to that digital wallet. In some instances, users have their driving license or other identification documents in their wallets.

This article will go over everything there is to know about digital wallets. The aspects that will be explained later in this article are as follows:

What exactly is a Digital Wallet?

How do Digital Wallets work?    

Types of Digital Wallets

  • Semi-closed Wallets      
  • Open Wallets    
  • Closed Wallets 

Choosing the Most Appropriate Digital Wallet    

  • Desktop Wallet
  • Mobile wallet   
  • Bitcoin wallet    

The Best Digital Wallet options  

  • Venmo
  • Samsung Pay    
  • Google Wallet  
  • Android Pay      
  • AliPay   
  • Cash App            
  • PayPal  

Crypto wallets  

Digital Wallet vs Crypto Wallet   

Digital wallets—the benefits      

Conclusion         

  

What Exactly Is A Digital Wallet?

Digital wallets live up to their name by providing a digital representation of your bank accounts. You can access it from a computer, smartphone, or smart device. It eliminates the need to carry around a physical wallet.

A digital wallet includes both software and data. Secure and fair electronic payment systems are a crucial concern. It safeguards personal information and the actual transaction by encrypting it.

Digital wallets are entirely compatible with the majority of e-commerce systems; stored and maintained on the client-end.

How Popular is Digital Wallet as an Online Payment Method?

As per the Global Payments Report for Financial Institutions and Merchants 2022, 49 percent of total ecommerce expenditure worldwide was paid using digital / mobile wallets.

Image source: Oberlo

How Do Digital Wallets Work?

Image source: intellias

A digital wallet employs software to connect your payment data from your linked bank account to the seller with whom you are transacting.

First of all, determine which one you want to use, which is affected by the mobile operating system.

If you wish to use a digital wallet, you must first enter your credit card details into your chosen app or website. Your data will be encoded, and you will only be able to access the wallet after unlocking your smartphone and allowing its use.

You have to approve your digital wallet and hold it close enough to the card reader to communicate your data to make a mobile payment. Some shopkeepers do not accept mobile payments. Look for the contactless payment sign on the retailer’s point-of-sale system or card reader.

Types of Digital Wallets

We have three distinct types of digital wallets based on the criterion for making transactions. These types are discussed below:

Image source: patriotfcu

Semi-closed Wallets

Semi-closed wallets are used by users who want to make transactions with a specific set of businesses. Although the wallets’ coverage region is limited, you may use them for online and physical purchases. On the other hand, Sellers must engage in agreements or contracts with issuers to accept payments using mobile wallets.

Open Wallets

Banks and their partners issue open wallets. Users who have open wallets can use them for transactions that a semi-closed wallet allows. It includes withdrawals from banks, ATMs, and financial transfers.

Closed Wallets

Companies create closed wallets for their consumers. You can only use them to send payments between the user and the wallet issuer. The funds in a closed wallet can only be used to perform transactions with the wallet’s issuer.

Money from cancellations, returns, and refunds are kept in wallets like Amazon Pay.

Choosing The Most Appropriate Digital Wallet

It’s not difficult to choose a suitable digital wallet for yourself. All you have to do now is ask yourself some questions. Which digital wallet app is the greatest, and which one is the best for cryptocurrency? Before you answer these questions and investigate the many options available, have a look at the following categories:

Desktop Wallet

Desktop wallets are software apps that are installed on the desktop or laptop of a computer and provide the user complete control over the wallet. They also make sure that all security measures, such as virus protection, are in place and that the data in question is backed up. Desktop wallets with extra functionality, such as node software or exchange integration, are available.

Mobile Wallet

A mobile wallet is accessed using a smartphone application. Mobile wallets are a convenient solution for users to make in-store purchases. You may use them at any retailer that the mobile wallet service provider has listed.

Like desktop wallets, the user handles backing up the device in question to keep all the data safe.

Bitcoin Wallet

A Bitcoin wallet allows you to transmit and acquire bitcoins. It does not keep real money. This wallet saves the cryptographic data needed to access Bitcoin addresses and perform transactions.

Some Bitcoin wallets also allow you to store other coins besides bitcoin. Bitcoin wallet seems to be a genuine wallet.

The Best Digital Wallet Options

Here we have some best digital wallet options for you:

Venmo

Venmo is a digital wallet that helps everyone manage their money, from students to small companies. Venmo is a financial platform that allows you to pay and request money from pals.

While it’s still the easiest and most popular way to split cab fare, it’s evolved into a financial platform that may be all you need in addition to a standard bank account.

Samsung Pay

Samsung Pay makes it easy to pay securely. Because of NFC and MST support, it’s accepted in more places than most other mobile payment methods.

All you have to do is swipe up from the home button and approve the payment using your phone’s highly secure fingerprint recognition system. Then, in a couple of seconds, place the phone against the card reader, and you’re done.

Google Wallet

Google Wallet is another famous digital wallet. It allows users to make transactions directly from their phones. It has made payment transfers far too simple. Users may save credit, gift, debit, and loyalty card information for free.

Google Wallet is a new method to pay at e-commerce companies that accept it, and it’s available to anybody with a more recent Android or Apple smartphone.

Android Pay

Android Pay is a Google-developed mobile payment platform that allows users to make in-app, online, and tap-to-pay transactions with their smartphones.

Android Pay saves and manages digital copies of your cards, from loyalty cards to credit cards. All of your incentives are instantly applied when you purchase at a certain merchant.

Visa and MasterCard are among the expanding list of banks and cards that Android Pay supports, and this number will rise significantly as the service expands into more countries.

AliPay

AliPay is another famous type of digital wallet. Users of AliPay keep their debit or credit card information in the app, allowing them to make payments using their phones.

AliPay has partnerships with various financial institutions, most notably Chinese credit, debit, Visa, and MasterCard.

Cash App

Cash App is a money transfer business that focuses on mobile apps. You may make online transactions directly and rapidly. Cash App has a few extra features as compared to other digital wallets.

It provides you with the facility of a bank account and a debit card. You can use that card at any ATM. The program also allows you to invest in both bitcoin and stocks.

PayPal

PayPal’s service allows you to make online transactions over different e-commerce stores. You can send money to friends and family in a quick and easy way without having to divulge financial information.

PayPal is a global money transfer behemoth with over 400 million active accounts worldwide. Many online businesses and customers are familiar with and trust the service since it is so widely used.

Crypto Wallets

Crypto wallets keep the private keys that grant you access to your cryptocurrencies. It ensures safe and secure access while allowing you to transmit and receive cryptocurrencies.

Digital crypto wallets are handy since they allow you to manage all of your currencies in one location, transfer and receive money, and even purchase at crypto-accepting shops.

They exist in both form: hardware wallets and smartphone applications that make using crypto as simple as purchasing online with a credit card.

Digital Wallet vs Crypto Wallet

Both digital wallets and crypto wallets are viewed as digital money at face value, and it’s simple to confuse the two as the same payment mechanism. However, there is one significant distinction between the two.

Actual money or valuables are maintained within digital wallets. This isn’t usually the case with a crypto wallet, which stores the keys that permit cryptocurrency transactions within each coin’s digital ledger.

Crypto wallets are not like digital wallets, which are essentially electronic replicas of what you’d carry around in a physical wallet. They are used for buying and selling cryptocurrency. Put another way, the basic purpose of a digital wallet is to pay for items. To buy cryptocurrency, most people use a crypto wallet.

Yet, there are certain similarities between mobile and crypto wallets. You might use a crypto wallet to pay for products or services at establishments that take cryptocurrency, just like you could with a mobile wallet. Both wallets are significantly safer than carrying a credit card around with you.

Digital Wallets – The Benefits

There are several reasons and advantages to adopting a digital wallet, which may eventually replace a physical wallet. Here are five compelling reasons to get started.

  1. Rewards for your purchases
  2. For faster checkout, use contactless payment.
  3. Convenience
  4. It allows you to be more organized.
  5. Improve Security

Conclusion

Digital wallets provide a more adaptable and secure alternative to conducting in-person and online transactions. It’s simple to link your credit and debit cards to your mobile wallet and begin paying without using cards or paper money.

Mpire Solutions provides FREE Consultation by analyzing your digital commerce metrics and advising you on the ideal digital wallet.

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