Category: digital marketing

The Evolution Of Virtual Reality

Introduction

Virtual reality is most widely utilized for entertainment, such as video games, 3D films, and virtual social worlds. Video game firms first introduced virtual reality headsets for consumers in the early to mid-1990s. Oculus (Rift), HTC (Vive), and Sony (PlayStation VR) all introduced next-generation commercial tethered headsets in the 2010s, igniting a new wave of application development. Sporting events, fine art, music videos, and short films have all utilized 3D cinema.

In this blog, we will be covering the following:

What is Virtual Reality?          

The Origin

First Invention

  • Virtual Reality in the 1950s and 1960s
  • Virtual Reality in the 1970s and 1980
  • Virtual Reality in the 1990s and 2000s

How does Virtual Reality work?

  • Pros of Virtual Reality
  • Cons of Virtual Reality           

Virtual Reality hardware and software          

VR Devices    

  • Virtual Reality Headset          
  • Software        
  • Audio  

Applications of Virtual Reality

  • Healthcare
  • Entertainment
  • Automotive
  • Education
  • Space & Military
  • Architecture
  • Digital Marketing
  • Occupational Safety
  • Social Science and Psychology
  • Tourism

Conclusion     

What Is Virtual Reality?

Virtual Reality is a technique that mimics vision, resulting in a 3-dimensional environment where a person appears to be immersed through it or taking part in it. It is a 3D environment managed in 3D by the person in the experience.

On the other hand, the user making 3D VR environments experiences or explores them using appropriate devices like VR headsets. The use of computer technology to create a simulated environment that can dig in 360 degrees is known as Virtual Reality or VR. Virtual Reality, as compared to traditional interfaces, immerses the user in the virtual environment.

The Origin

In the previous 50 years, Virtual Reality has come a long way, yet it is still regarded as cutting-edge technology. It’s strange how it works. The detailed history that led to virtual reality’s existence is unknown; however, it has been a subject of discussion for many centuries. But, in the last few years, technology has risen to turn fantasy into reality.

Image source: ResearchGate.com

First Invention

In 1968, American computer scientist Ivan Sutherland and his student Bob Sproull developed the first virtual reality headgear. While it was the first instance of a VR system that looked anything like we have today, ‘virtual reality had been proposed in art and literature since the 1860s.

 To completely comprehend the development of this concept, we must first take a step back to discover how VR evolved from a mere hypothesis to a standalone reality.

Virtual Reality in the 1950s and 1960s:

Let’s look at the beginnings of this fictitious technology and how it came to be.

  1. The Sensorama, a theatrical cabinet multimedia gadget that allowed viewers an interactive experience, was designed by Morton Heilig, a cinematographer –1957
  2. Comeau and Bryan, two Philco Corporation engineers, designed the Headlight, the first head-mounted display (HMD) – 1961
  3. A military engineer named Thomas Furness created the first flight simulator for the Air Force –1966
  4. Ivan Sutherland, a Harvard professor, and computer scientist, developed ‘The Sword of Damocles,’ the first VR/AR head-mounted display -1968

Virtual Reality in the 1970s and 1980s:

  1. The Aspen Movie Map, created by MIT, utilizes images taken from a car in Aspen, Colorado, to provide viewers with a “Surrogate Travel” experience –1978
  2. The film Tron popularized the concept of Virtual Reality –1982
  3. The phrase ‘virtual Reality’ was coined by John Lanier, a computer scientist, researcher, and artist. He founded the Visual Programming Lab (VPL) and co-developed Dataglove –1987

Virtual Reality in the 1990s and 2000s:

  1. The Virtuality Group produced a series of games and arcade machines, making Virtual Reality accessible to the general public –1991
  2. Nintendo released the Virtual Boy, the first portable system with 3-D graphics – 1995
  3. The SAS cube was the first PC-based cubic room introduced. The Virtools VRPack was born from the SAS library – in
  4. Google announced Street View in collaboration with Immersive Media –

How Does Virtual Reality Work?

Virtual Reality technology permits the creation of a digital environment aimed at replicating real-world scenarios or creating an imaginary world made up of non-realistic components, for example, games that allow players to participate in different methods with risk-free options.

Virtual Reality is a complete immersion of the user in virtual reality. For these experiences, the user requires VR headsets to experience the entire 360-degree understanding of the virtual world. It’s a preferred technology in the entertainment and gaming industries and is entering other sectors, including construction and medical.

Pros of Virtual Reality

  • It creates an engaging learning area; students can practice their abilities with VR. For instance, medical students could practice performing surgery instead of looking through AR.
  • Improved cognitive abilities VR could aid the user in developing their thinking and decision-making abilities. A new pilot may wish to go through a risky scenario in a virtual world to gain experience and prepare for what is likely to occur within the actual world.
  • Improved social interaction: In the wake of events that will cancel around the globe in 2020 and 2021, VR programmers have developed a place where users can live stream the event from the virtual space. It makes people feel as if everyone is in the same area.

Cons of Virtual Reality

  • Addiction: Similar to AR, it is possible to run the possibility of addiction among VR users. It is precarious since users are involved in illicit activities in real life, which they can now transfer to the world of Reality.
  • User’s health: There are a variety of effects on the user’s health. There is a possibility that VR can cause loss of awareness and dizziness, disorientation, confusion, and nausea.
  • Loss of connections: This may occur when users depend on VR for social interactions, as they prefer to do it in real-time.

Virtual Reality Hardware And Software

We’ll learn about the VR hardware and software that makes Virtual Reality possible, the specifics of virtual reality headsets, and how they work.

Hardware

VR hardware can be employed to generate stimuli to control the sensors of the VR user. They can wear on the body or in isolation from the user. VR hardware utilizes sensors to monitor motions, for instance, the user’s button presses and the controller’s movements, such as hands, head, or eyes. Sensors have receptors that capture the energy generated by the user’s body.

The sensors within the hardware convert the energy it receives from hand movements or button press into the form of an electric signal. The signal is transmitted to the device or computer for the appropriate action.

VR devices

  1. There are hardware devices that enable VR technology. They are personal computers that can process outputs and inputs from users and phones, consoles, and consoles.
  2. Input devices: It includes VR controllers balls or the tracking ball, controller wands trackpads, data gloves, buttons for controlling devices bodysuits, motion trackers motion platforms, and treadmills (virtual Omni) that employ pressure or pressure to create energy which is then converted into an electrical signal that allows the user’s selection possible in a 3D environment. These devices help users navigate through the 3D worlds.
  3. The computer should be capable of rendering high-quality images and typically employs Graphics Processing Units to provide the highest quality and user experience. Graphics Processing Unit or Graphics Processing Unit is an electronic device in a card that receives information from the CPU and alters and manipulates memory to speed up creating images within the frame buffer and the display.
  4. Output devices include the auditory and visual or haptic displays that stimulate the senses and display the VR contents or the environment to users to create an experience.

Virtual Reality Headset

VR headsets are head-mounted devices that can offer virtual reality images for the eye. A VR headset comprises a visible screen or display lenses and headphones, stereo audio, or eye motion cameras or sensors to the same effect. Sometimes, it also includes controllers integrated or connected, which are used to navigate through VR content.

Image source: dazeinfo.com

  • The sensors that detect the head or eye movement and track it could comprise gyroscopes, structured lighting systems, magnetometers, and accelerometers. Sensors are used to decrease the load on rendering and deliver ads for advertisement. For example, in reducing the burden, the sensors are utilized to determine the user’s gaze and reduce rendering resolution to the user’s eye.
  • Image clarity is determined not only by the quality of the camera but also by the resolution of the display optic quality, refresh rate, and area of vision. Cameras also monitor motion, for example, to create room-scale VR experiences in which the user can move around a room while experiencing virtual real-world. But, sensors are more efficient as cameras typically have a more significant delay.
  • With P.C. Tethering VR headsets, the ability to move freely around while you explore VR surroundings is a significant problem. Outside-in and inside-out tracking refer to two different terms commonly used in VR. Both terms refer to how the VR system can track the user’s location and any accompanying devices when they move about the room.
  • The VR headsets are usually mid-range, low-end, and high-end VR headsets. The lower end includes the cardboards utilized in conjunction with mobile devices. The mid-range range includes devices like Samsung HTC Vive, a mobile headset with a dedicated portable computer, and PlayStation VR. Lastly, top-end models consist of P.C.-tethered and wireless headsets such as HTC Vive, Valve, and Oculus Rift.

  

Software

  • Controls the VR input and output devices, analyzes the input data and generates the correct feedback. All input for VR software must be in sync, and its output must be swift.
  • The VR developer can create their very own Virtual World Generator (VWG) by using the software development kit provided by a VR headset manufacturer. An SDK includes primary drivers that allow access to the tracking information and call graphics rendering libraries. VWG can be customized for specific VR experiences.
  • VR software relays VR content stored in Cloud and different sources through the Internet and assists in managing the content.

Audio

Some headsets have the headsets with their audio systems. Some headsets allow using headphones as an add-on. Virtual reality audio is a 3D illusion for the ear that can be created using a multi-speaker with a positional feature commonly referred to as positional audio. It gives the user clues to draw their attention or give the user some details.

This technology is now used in surround audio systems.

Applications Of Virtual Reality

Healthcare

The primary method VR modernizes healthcare is through education. VR creates a place that allows you to grow and learn from the classroom in real-world settings.

With VR, professionals who must perform precise operations can train without being in the middle during an emergency.

Practitioners who want to become familiar with the hospital’s environment can do this without stress.

This technology is used in cognitive behavioral therapy, where people suffering from anxiety or phobias work on their issues in a controlled space.

Entertainment

The entertainment sector was among the first industries to adopt VR and is still one of the best examples of its use. If you examine gaming on consoles and online, it will be apparent that VR has a significant presence in the gaming industry.

Similar to VR, HTML0 is now being introduced to theme parks and cinemas to recreate movie-like experiences and allow people to enjoy their favorite cinematographic works.

Automotive

VR assists car makers in analyzing road situations and the behavior of cars. Simulations allow the users to study and alter the models before constructing the next model.

Virtual reality is widely utilized in creating smart cars that will be flooding with new models in the coming years. Autos learn to drive, turn, and stop using AI (AR) and virtual reality.

Education

Although education is thought to be a slow business to adopt the latest trends and technologies, VR has already shown the potential of VR.

For adults, any business offers professional education to its employees. VR is a component of games for education and field trips and generally experiencing the world for younger students.

Space & Military

Because these two sectors must operate in hazardous environments that aren’t accessible, VR provides conditions for getting like reality feasible for training.

VR lets trainees prepare for their training with minimal risks. It also assists those who have suffered from trauma on the battlefield to overcome their injuries and prepare for unexpected scenarios.

Architecture

With VR architecture, architects can visualize what they are designing and what it feels. It lets them feel the space before its construction and implement real-time adjustments to provide the best customer experience.

Digital Marketing

Though most people aren’t a fan of commercials, the experience of a close-up view of a product can be fun and educational. There are numerous uses for VR in the realm of digital marketing.

For instance, retailers could explain what the product will look like at home to prospective customers. Nonprofits can also create more humane messages to address politics.

Occupational Safety

Safety and health at work (OSH) can be a significant concern for any workplace with machines or natural dangers.

The workplace hazards can be dealt with through a simulation environment where employees can be taught how to handle them without causing injury.

Social Science and Psychology

The majority of the industry is based on VR so that users can imagine themselves as another person and experience the world from a different angle or perspective. Immersive environments have positive effects on future interactions between people.

Tourism

Take a trip before you purchase it. No, seriously. One of the most popular virtual reality applications is tourism. You can take virtual tour tours through the hotels, landmarks, restaurants, and anything else you’d like to see during your next trip. If you decide to go, you’ll be sure that you’ll be impressed.

Conclusion

This comprehensive virtual reality article introduces you to the concept of the evolution of Virtual Reality, commonly known as VR. We also learned how lenses for the headset work with the eye by using light emitted in and out of sight, creating these visual illusions.

In this context, we also looked at the factors that impact the quality of experience provided by VR for the viewer and how it can improve. We also explored the various applications of VR, which included gaming and training.

Read More

All About Design Thinking

Introduction

Design Thinking developed from an investigation of theory and practice in various fields and sciences to solve our age’s human, technological, and strategic innovation demands. A designer’s job entails much more than designing creative logos or aesthetics for a company. It has made much noise all over the internet in recent years. Design thinking is a human-centered technique to creative problem-solving centered around the user.

People who are not designers use creative techniques to address a wide range of challenges. Asking the correct questions and then taking action are the first steps in the process. It is all about approaching things differently, with a new perspective.

Seem a little too overwhelming? Do not worry; we have split the guide down into easy-to-understand sections. Read on to find out all about design thinking.

This blog post contains the following information:

What is Design Thinking?           

Why Is Design Thinking Important?       

  • Tackling Ambiguous Problems
  • More Innovations
  • Saves Cost

Phases of Design Thinking          

  • Empathize
  • Define
  • Ideate
  • Prototype
  • Test

Design Thinking VS Design Sprint and Agile       

  • Design Sprint
  • Agile

Conclusion

What Is Design Thinking?

Finding it too complicated? Let me simplify do it for you. Design Thinking is an iterative process. It aims to understand the user challenge assumptions. It then reframes challenges to uncover alternate tactics and approaches. They may not be immediately apparent based on our initial level of understanding. Design thinking focuses on the needs of the user. It prioritizes humans, attempting to comprehend people’s needs. Moreover, devise practical solutions to suit those demands.

Design thinking is also a theory, a culture, and a philosophy. It also acknowledges that design should achieve the purpose and commercial goals, not only beauty. It is what we call a problem-solving strategy centered on solutions. It mixes desirability from the customer’s perspective and whatever is technologically feasible and economically viable.

In design thinking, technical feasibility is crucial. When considering solutions, be sure that what you plan can accommodate your current products and processes. The designer should evaluate the economic feasibility of the project. An excellent solution for the user but prohibitively expensive for your company may not be the best option.

One significant advantage of design thinking is introducing technical and business limitations into your work. Aside from considering what the end-user requires, it pushes you to do your best with what you have in budget and technology. It reduces lofty ideas. It forces individuals to focus on feasible and accessible solutions.

Why Is Design Thinking Important?

The world’s most creative businesses that develop more effectively use design as an integrative resource.

In their article ‘Design Thinking: Get a Quick Overview of the History’, the authors Rikke Friis Dam and Teo Yu Siang give a historical perspective and talk about the following Design Thinking features.

Following the Design Thinking method alone will not result in high-quality content. Understanding and responding to quick changes in users’ surroundings and behaviors is critical in user experience (UX) design. It allows teams to conduct better UX research, prototyping, and usability testing, to discover innovative methods to address people’s demands.

Image: Design Thinking Organizations

2019 Design Thinking Field Survey: The Vision Gap

Source: Design Thinking Survey

Tackling Ambiguous Problems

Consumers usually do not know what problems need solutions or cannot articulate them. However, with careful observation, one may discover difficulties based on what they see from actual customer behavior rather than working off of their preconceived notions about the consumer. This assists in identifying unclear problems, making it simpler to innovative solutions.

More Innovations

Humans are unable to imagine impossible things. Hence, they cannot request things that do not yet exist. An iterative approach to solving those challenges usually results in unapparent, innovative solutions.

Saves Cost

Effectively bringing products to the market reduces costs and increases ROI. It protects teams from making expensive mistakes. Those waste time and money and lead to less appealing results.

Phases Of Design Thinking

Image: Phases of Design Thinking

1. Empathize

The first step of the process is getting to know the user and learning about their wants, needs, and expectations. In this phase, a designer observes and interacts to understand the emotions and psychology of the user. During this phase, the designer attempts to set aside their assumptions to get genuine insights into the user. You will conduct surveys, interviews, and observation sessions to develop user empathy.

Steps taken during this phase are:

  • Inquiring with subject matter experts about their insights
  • Engaging personally with an issue for a better understanding of a user’s perspective
  • Having in-depth discussions about the subject with other designers

The empathy stage is an essential step in the design thinking process. It allows uncovering the motivations and experiences of an audience. It will interact with a designer’s product. It is nearly impossible to solve a user problem without the empathy stage truly.

2. Define

In the second phase, you organize, analyze, observe and emphasize the user’s fundamental issues. The problem must be specific and relevant, and the goals must be practical.

Your problem statement outlines the specific challenge you will address. It will guide you through the rest of the design process. It gives you a clear goal to work toward and prompts you to keep the user in mind. A good problem statement is human-centered. It is broad enough to allow creativity while also specific to provide direction and guidance.

Steps taken during this phase are:

  • keeping the design challenge broad enough, the team has enough creative freedom.
  • Creating collages of observations, grouped insights, stories
  • Drafting a Point of View statement

3. Ideate

The ability to invent is essential during the ideation stage. Thinking outside the box is the game’s name at this stage, as designers are usually unconcerned about budget or expandability. Designers should have a good grasp of their user base at this stage, so it is a great time to get creative and not get too caught up in limits. Brainstorming sessions encourage free-thinking and broaden the problem space. It is vital to start the Ideation phase with as many ideas or problem solutions as feasible.

Another practice is “worst possible idea,” which is an example of a common approach in the brainstorming process. This technique helps establish trust and confidence among the design team by reversing the search for a solution into a brainstorming of what would not work. Since there is no such thing as a wrong concept in this process, designers develop good skills of confidently presenting their ideas.

4. Prototype

Prototype brings us one step closer to that one point of intersection of desirability, feasibility, and viability. Designers would struggle to solve the problem if they did not test newfound ideas. A prototype of an idea is necessary at this stage, but the results are still flexible.

Prototyping often includes the development of small-scale, cheap versions of the product. These can involve certain features to target specific problem-solving scenarios. Then create the stage for decision-making discussions about what works and what does not.

The prototype stage aims to understand any consequences or obstacles associated with bringing the product to life. Prototyping also discovers other user experience problems. It provides designers with a clearer picture of users’ behaviors, responses, and expectations.

5. Test

The testing step is the simplest of the five — we put the prototype in front of actual users. Let them try it, and collect their feedback. Following the testing step, you will know which aspects of your product people appreciate and which they would prefer to ignore. Testing provides teams with a solid base and information for revision and areas of improvement. However, it eventually indicates how feasible the idea is and allows teams to save time and money.

It is not unusual for the testing phase to “restart” the other design thinking stages, such as ideation or testing.  Emerging ideas may generate other possible solutions that demand a whole new approach.

Design Thinking VS Design Sprint and Agile

Design Sprint

The Design Sprint combines design thinking concepts into a procedure that works rationally. At the same time, Design thinking is a state of mind. It is a thinking style about problem-solving implemented differently for each new project. Both are legitimate and helpful in their way. It requires a lot of information, skill, and awareness of using various tools. Particular projects must follow this defined method.

A Design Sprint is a quick look into the future to observe how people respond before investing all your time and money into producing your new product, service, marketing campaign. However, the Design Sprint is about more than just efficiency. It is also an excellent method to replace outdated office defaults with a better, more considerate, and more successful approach that brings out the most acceptable contributions from everyone on the team and allows you to concentrate your time on work that truly matters.

Agile

After clients have confirmed your product idea and business plan, it is time to add some structure to the process. In particular, Scrum helps eliminate the uncertainty associated with the conventional “waterfall” method. They determine all requirements before designing and testing a product.

Agile approaches vary, but Scrum, Lean, Kanban, and XP are the most prevalent.  Whatever technique you use, the goal is to construct or execute anything interactively and iteratively. It is up to the product team to select how to plan and finish the job in their backlog effectively.

Whereas, Agile is a more organized method of working on projects. It is a workflow process that teams may use to communicate better. Also, schedule meetings, execute changes and decide on priorities. The Design Sprint is a formula for a one-time straightforward procedure. Design sprint does not contradict how people operate.

Conclusion

Design Thinking is essentially a design-specific problem-solving strategy. It includes examining the known elements of a problem and discovering the most ambiguous or peripheral factors that contribute to the conditions of a problem. A scientific method tests the actual and known characteristics to obtain a solution. Design Thinking is an iterative process. It helps to reframe an issue to discover alternative approaches and answers that may not be immediately obvious with our initial level of understanding.

If you are keen to start incorporating design thinking into your work right away, Mpire Solutions has both professional expertise and proven deliveries. Connect with us for a FREE Consultation.

Read More