Category: Web Development

The Evolution of Digital Marketing: Past, Present, and Future


Digital marketing has come a long way. From email to search engines, mobile to social media, digital ads to content marketing—the industry’s evolution hasn’t been boring at all. To help put things into perspective, this post reviews the history of digital marketing and provides insights into where we’re headed.

Digital marketing is a strange beast. It is the rare intersection of technology, human nature, and business. It’s come a long way from the good old days where the cost of “eyeballs” was measured by some very basic means, to now where it requires hours of research, hundreds in online advertising fees, and sometimes years of waiting for results that may or may not happen.

From the birth of the internet to the dotcom collapse, digital marketing has seen it all. The art and science of selling through the internet have come a long way from its early days when finding a market was so hard it seemed like a miracle. It’s moved from being an obscure craft for digital ad-men to having a firm place in mainstream business, with virtually every major brand having some sort of digital marketing strategy in today’s world.

To provide an overview of this ever-evolving discipline, we will take a look back at how things were, how they are today, and how they will be tomorrow.

This blog post contains the following information:

The History Of Digital Marketing

  • The First Clickable Banner & Yahoo’s Emergence – 1993
  • Turning People Into Searching Machines – 1994
  • The Birth of Google – 1998
  • Saying Hello to Web 2.0 – 2000
  • The Emergence of Social Media Platforms – 2003
  • The Digital Age of Cookies – 2006

Understanding Digital Marketing As Of Today [The PRESENT]

The Future of Digital Marketing is Web 3.0

  • The dawn of a new paradigm in Metaverse
  • Voice Assistant
  • Generational Targeting
  • Customized Marketing
  • Influencer Marketing
  • Live Video Streaming


The History Of Digital Marketing

Digital marketing was born out of the invention of the World Wide Web. It actually precedes the web by several decades, to the emergence of the earliest electronic media: radio, television, and print ads for these media. It began around the time of the launch of Web 1.0 in 1990. Since then, it has become a core element of business success. And one that directly influences 7 out of every 8 sales.

The First Clickable Banner & Yahoo’s Emergence – 1994

It might surprise you to know that in 1994, the first clickable banner went live. While this may not seem like a huge deal now, it was the start of something new. Because before this there were only static images.

The first clickable banner ad was an ad for AT&T on Hotwired, a website created by Wired Magazine. From this point onward, digital marketing evolved rapidly.

At that time, the internet was still in its infancy and only a small percentage of Americans were online. However, even with limited exposure to this exciting new space, people could tell that something big was happening.

Turning People Into Searching Machines – 1995

The year 1995 saw new technologies enter the digital marketplace, like Yahoo.

Receiving close to 1m+ hits in the first year of its launch, Yahoo! prompted wholesale changes in the digital marketing space, with companies optimizing their websites to pull in higher search engine rankings as opposed to focusing on brand placement and building brand loyalty through word-of-mouth recommendations.

In 1996, we saw the launch of a couple more search engines and tools like HotBot, LookSmart, and Alexa—the latter of which is still one of the most popular tools for analyzing search engine traffic today.

But then Google came along. The company, co-founded by Stanford University students Sergey Brin and Larry Page, introduced its search engine in 1998. The birth of Google ushered in a new era of search engines and tools that made it easier than ever to find what you were looking for online.

The Birth of Google – 1998

Before the year 1998, Yahoo was just a site that had a listing of websites that people could search through. That’s it. It was just a list.

But this new search engine–Google–was different from Yahoo’s. Instead of providing a list of websites to users and letting them choose which website to visit, Google provided an algorithm for matching keyword searches with relevant websites. Users didn’t see any listings; they saw results one after another in the order that Google’s algorithm deemed most appropriate for the search query.

Microsoft launched its own search engine in 1999, hoping to compete with Google. And Yahoo soon launched its own search engine as well—a service known as Yahoo Web Search—in 2000, hoping to keep up with the competition and retain its position as a leader in the field of internet search technology.

These three companies—Google, Microsoft, and Yahoo—continued to be leaders in this field for the following years, and set the stage for all digital marketing strategies later on down the line.

Saying Hello to Web 2.0 – 2000

The launch of Web 2.0 in early 2000’s and all that followed were the greatest things that ever happened to digital marketing. Information flow volumes increased by an order of magnitude. And the interaction between digital marketers and the general public increased from being mostly transactional to also being conversational.

The Web 2.0 revolution was a milestone as it changed everything in a flash. It allowed users to interact more freely with one another as well as businesses and other organizations. Suddenly, you weren’t a passive user of information; the information flowed to YOU. You could interact with businesses, and they could interact with you. And that information flow increased exponentially. We’re talking about an entire river of data. It was revolutionary.

However, the implications that came with the second generation of the web were enormous. It’s because internet marketers had to deal with a greater volume of information than ever before, which created new challenges for them.

But at the same time, it was a great time for digital marketers, who found that the increased information flow allowed them to target consumers in a much more efficient manner.

The Emergence of Social Media Platforms – 2003

In the mid-2000s, web design reached a new kind of maturity. With the initial wave of sites made possible by the first generation of web platforms now complete, it was time to look at what else could be done with this technology. And that’s exactly what happened.

As time went by, the pendulum began to swing more to the side of consumers. Social media became increasingly popular, as people began taking an active role in their own information network. Users started sharing their thoughts and opinions with one another (and with businesses) through blog posts, chat rooms, and social networks.

MySpace was the first of these platforms to appear, and we soon saw Facebook. Both of these sites introduced a new way to share information and connect with others—one that would soon be considered vital in the world of digital marketing.

The change brought about by these new networks was nothing short of revolutionary for digital marketers—it meant that information about products and services was no longer being filtered through official company channels. Marketers had to become more creative than ever before if they wanted their messages to stand out in the crowd.

What’s more, these platforms gave marketers a brand new way to reach potential customers. Companies could now build profiles and pages for themselves, then share updates about their products and services as well as engage in conversations with potential and existing buyers.

The Digital Age of Cookies – 2006

Cookie? More like COOL-kie!

It was one of the most important developments in digital marketing. Before cookies, advertisers could only guess what their audiences were interested in.

For example, if a user went to a makeup website and browsed for lipstick, and then later went to a nail polish site, the advertiser wouldn’t be able to tell that the user was likely looking for beauty products.

However, with cookie tracking, advertisers were able to target users who browsed or purchased similar products or services. This allowed companies to customize their marketing material to each customer’s interests.

Cookies were especially useful because they can target specific demographics like age and gender. This allowed advertisers to create targeted ads that will draw in specific types of customers and increase sales.

Before the emergence of browser cookies, advertisers were limited in the amount of information they could collect about their users—and that meant their marketing collateral and promotions had to be fairly generic. With cookie technology, however, digital marketers could tailor marketing materials to a user’s particular tastes and interests. This allowed for much more targeted advertising and marketing, which was a huge boon to companies trying to reach customers on the web.

Understanding Digital Marketing Of Today [The PRESENT]

Today we are living in a time when:

  • We can send each other graphics-enriched emails to say “Happy Birthday.”
  • We can contact our friends and family instantly on the social media site of our choice.
  • We can buy things from a website that looks like a real store.
  • We can send text and multimedia messages to one another.
  • We can watch videos of anything that catches our eye.

The Present of Digital Marketing is the perfect combination of the old and the new web 2.0 elements that you already love mixed with cutting-edge technology.

While email marketing has been around for over 30 years, it’s only recently that companies have begun to understand how to leverage it to create an effective digital marketing campaign. Social media sites like Instagram and Tiktok are also relative newcomers on the scene but have quickly become powerful tools for reaching consumers in a more personal way.

Social media sites are offering businesses a way to connect and interact with their existing community of customers, while text and multimedia messages are allowing brands to deliver individualized messages to their customers. And, as mobile devices become increasingly popular, businesses are turning to video marketing as a way to convey information about their products in an engaging way.

The Present of Digital Marketing is all about using all these elements together in a cohesive campaign, instead of relying on just one or two things. By doing so, businesses are making sure they’re connecting with audiences who are most likely to be interested in what they have to offer—and also spending their advertising dollars effectively.

Email Marketing

Take email marketing, for example, you can reach thousands of people, right in their inboxes—and if you include a video, they’ll get to see your service in action!

Social Media Sites

Or take social media sites: there are nearly two billion users on Facebook, so if you pay attention to what’s trending, you can be sure your customers will be too. And just think about all the opportunities that Instagram and Snapchat can give you!

Text and Multimedia

And even more powerful than any other form of marketing is the ability to combine traditional advertising with new digital methods. Text and multimedia messages, for example, are simple but effective ways to communicate—and studies have shown that including a video in your text message increases its effectiveness by 300%!

Video Marketing

Video marketing is also a great opportunity for reaching more people with your message. If you have a large enough YouTube following, then showing testimonials from satisfied customers can make an unbelievable impact on how people feel about your brand—and it costs less than traditional forms of video marketing like TV commercials.

The Future of Digital Marketing is Web 3.0

The future of digital marketing is upon us. It’s called Web 3.0, and it’s a brave new world of augmented reality, artificial intelligence, and virtual reality.

Web 3.0 is going to change everything you know about digital marketing today and will make things as we know them today look like a Paleolithic cave painting. That means better ways to market your brand, higher engagement rates, and more sales than ever before!

In Web 3.0, marketers will have access to the technologies they need to create a truly immersive experience for their customers. It’s not just about banner ads anymore—it’s about creating an online experience that feels real and true to the customer, giving her a product that she can interact with in many different ways.

It refers to an era where web pages will be virtual, instead of physical. In other words, websites themselves will become more immersive and interactive for users, relying more heavily on Virtual Reality instead of just text and images on a page. As technology improves, we should see websites that are more responsive and intuitive, helping users feel like they’re actually experiencing a brand’s products or services firsthand, rather than just reading about them on a screen.

The Dawn of a New Paradigm in Metaverse

The future of business is digital.

In the future, you’ll be able to buy anything you want using cryptocurrency, and do all your digital marketing on platforms like Metaverse by Facebook.

– Imagine watching a commercial for a product in virtual reality. You could walk around the product, look at it from every angle, try it on, put your own spin on it—literally immerse yourself in the experience.

– Businesses will be able to create any kind of virtual environment they can imagine: a luxury villa with a pool and a butler? A classroom where you feel like you’re really learning? It’s all possible.

Businesses will become increasingly digital as more and more people adopt virtual reality headsets. Virtual stores will pop up all over the place, selling everything from clothes to food, with digital marketers creating ads tailored to each shopper’s preferences. In fact, the Metaverse by Facebook has already started making strides towards this reality – just look at their 3D ads!

In addition, virtual reality currency will become increasingly popular as well. Millennials have already adopted crypto currencies like Bitcoin as an alternative way of investing, so it’s only natural that they’d turn to them as a method of conducting business. Plus, the decentralized nature of crypto currency means there’s no need for banks or other institutions to get involved – just your crypto wallet and your product.

This practice has already been used by some companies, who have been working closely with Facebook to develop an immersive virtual reality experience for those who wear their Meta headset. These users can walk inside a simulated world and encounter digital objects that advertise a business or its products or offer them services. 

The ability to customize what these virtual, realistic experiences look like gives companies a level of control that they simply aren’t able to achieve with print advertisements and billboards.

If you’re thinking of taking your company into the future with you, you must familiarize yourself with this new style of digital marketing, so that you can stay competitive.

Voice Assistant

There’s no denying that Alexa, Google Home, and Siri are changing the world. It’s a simple fact: voice-based search queries are on the rise, and voice assistants are quickly becoming a must-have in any tech-savvy household. They’re being integrated into everything from cars to kitchen appliances to our phones, which is great news for digital marketers. It means that it’s time we make the switch to voice-based advertising.

What do I mean by that? Voice-based ads will sound differently than their text or image-based counterparts. They’ll be more conversational in tone, they’ll use natural language, and they’ll be contextual to your situation at the time you hear them. They’re going to be interactive and helpful—they won’t just tell you about a product you could buy, but give you real information about what you need right now.

Generational Targeting

Generational targeting will be the primary focus for businesses: identifying where each new generation is likely to spend its money, and ensuring that you’re making your products available to them there.

Gen Zers are going to be the big winners in the coming years as they move into positions of power and responsibility in the workforce. And while some senior executives may be uncomfortable with this new generation, their experiences and the expectations they bring with them will inevitably have a major impact on how businesses operate.

Gen Zers have been called “the entrepreneurial generation”. They’re also referred to as “digital natives”, meaning that they have grown up in a time when the internet was not just a luxury—it was a necessity. It’s where they get their news, talk to their friends, and find jobs.

While Millennials are often pegged as being entitled or lazy, Gen Zers are described by those who know them best as being ambitious go-getters with a strong desire for success. 

While Millennials are often criticized for spending too much on unimportant things like vacations or avocado toast (and buying into expensive, brand-name products too easily), Gen Zers are already taking control of their financial futures, working part-time jobs at local stores or small businesses to help save for college or contributing money to investments instead of brand-name handbags.

The two generations have some distinct differences in how they use technology and interact with businesses. This means that in order for businesses to succeed in the future, they will need to be able to target their products and services to these generations.

If you’re an entrepreneur or business owner looking to get your products and services out into the world, it’s important to learn about what these two generations have in common (as well as what sets them apart) so that you can focus on targeting them just right.

Customized Marketing

Before digital marketing, companies wanting to market to customers had one option: blanket-market to everyone. This made it difficult to really connect with their core customers and meant that the company was spending a lot of money on marketing that wasn’t bringing them the results they wanted.

Imagine if you could take one customer’s interests, likes, dislikes, and needs …and tailor your marketing efforts specifically to them. Imagine what kind of boost your conversion rate would get.

But that’s not all. Imagine if you could also use your data on previous interactions with customers to guide the development of future products and services, so you could create products that are truly tailored to their needs.

With the rise of social media and personalized advertising, consumers are demanding more personalization from the brands they do business with. They want to be catered to in a way that is unique to them. This demand for personalization applies as much to online advertising as it does to in-person interactions. 

Consumers are taking note of marketing efforts that are uniquely tailored to them and their interests, and they’re responding in kind by being more responsive to these personalized messages than ones that do not take individual preferences into account.

What’s more, consumers who engage with customized messages are 72% more likely than those who do not to spread positive word-of-mouth about their experiences with a brand. That’s a big number! So how can you capitalize on this? Send emails with personalized greetings and alter your newsletters according to the wants of various segments of your consumer base, even if it means sacrificing some efficiency. It’s worth it!

Influencer Marketing

Influencer marketing is also the future of Digital Marketing.

The average consumer is getting tired of ads and videos that are too pushy, too obnoxious, and just plain bad. That’s why influencer marketing is so effective—it takes a page from the personalities and styles that consumers actually want to emulate, instead of pushing products on them.

Influencers have a large and loyal following, which means they can influence their followers’ purchasing habits. They also have a high engagement rate with their followers, which means that when they post about your product/brand, it will be seen by a large number of people.

In addition to this, influencers are credible sources of information for their followers because their followers trust them. This is why influencer marketing is so effective—it’s a sponsored post from someone you trust, who has a reputation for putting quality products out into the world.

Live Video Streaming

Live video streaming is a trend that’s only going to continue growing, and it’s a trend that we’re here to get on board with. From live gaming to live concerts to live news updates, streaming has become the most popular way to connect with people digitally. In fact, 68% of people say they’d rather watch a live stream than read a blog or article!

When you’re creating digital marketing, you want it to be exciting, dynamic, and engaging. You want your customers to feel like they’re not just being marketed to—they’re actually engaging with your brand and becoming part of the experience. Well, live streaming allows you to do just that!

Live streaming allows you to reach out and connect with your customers on a personal level in real-time. It’s not something that can be achieved through old digital marketing tactics like email or print advertisements—you need something more raw and real.

Live streaming also gives you the chance to be yourself, share your personality, and truly connect with your customers in a way no other digital marketing tactic can provide.

And although it is not a new phenomenon; however, it has gained prominence in the last few years. The trend took off with the popularity of Periscope, which was launched by Twitter in 2015 and now has over 100 million active users. Facebook Live Video Streaming was launched in 2016, and in 2017 it was embedded into Facebook’s main app. Facebook also opened its live-streaming feature to celebrities and other public figures in 2017. 

Other platforms such as Instagram introduced live-video features in 2016, adding another dimension to creating live content for brands.

Therefore, a live-streaming video strategy should be considered at the very beginning of a marketing campaign on any social media platform—with a plan that includes engaging content and an optimized environment for your followers, who are more likely to watch live videos if they can comment on them while they are broadcasting.


There you have it. A snapshot of the past, present, and future of digital marketing.

The story of Digital Marketing is still very much a work in progress. As digital marketing evolves, new trends, opportunities and challenges will present themselves. These changes aren’t just affecting the marketing world, but all markets.

A mobile strategy will be at the forefront. The rise of live-streaming and E-commerce are also reshaping this world. This can be seen across the digital landscape – from video content to email automation. Startups are now using social media for their voice and to promote their brands, instead of a TV or Radio Commercial.

It will also be interesting to see how marketers leverage the immense power of virtual reality, augmented reality, and artificial intelligence-powered experiences in the years to come.

But as the dust settles, it’s clear that only the strong and highly adaptable companies will make it through this changing landscape.

Read More

Top 10 Website Performance Metrics That Matter In 2022


You can’t improve what you don’t measure. Businesses are constantly trying to put the finger on visitor engagement and ROI to optimize their content marketing and online advertising efforts. Without data, you are just shooting in the dark. So here are the top 10 website performance metrics that every business should be paying attention to.

Website performance management usually begins with discussing key performance indicators (KPIs). There are dozens of KPIs to choose from. But the following list, narrowed down to these top ten website performance metrics, should be sufficient for any size of a website on an unmeasured budget.

This blog post will cover the following information:

  1. User Satisfaction Score (Apdex)
  2. First Paint (FP) and First Contentful Paint (FCP)
  3. Time to First Byte (TTFB)
  4. DNS Lookup Time
  5. Traffic Source
  6. Keyword Ranking in SERPs
  7. CTR & Average Sessions Per Duration
  8. Bounce Rate
  9. Theme or Website Design
  10. HTTP Requests

1. User Satisfaction Score (Apdex)

User satisfaction or Apdex (Application Performance Index) is one of the leading website performance metrics. It measures how long a user has to wait for a website to load completely. It is also the measurement of your users’ level of satisfaction with your site, application, or internet service. The level of user satisfaction will determine whether you will get more customers or lose existing ones.

The Apdex scoring system measures user satisfaction on an interval scale from 0 to 10. The score ranges from 0 to 1, with the value 1 being assigned when users experience time-outs in response times. And 0 when no time-outs occur. A score of 5 indicates that 50% of requests have experienced some delay. A score of 10 indicates that no requests experienced a delay.

The right way to monitor a website’s Apdex score is by using an independent measurement tool–like Google Analytics–that measures your pages every time a user visits them. And tells you what percentage of users are satisfied with them.

For example, you know that a particular page had 200 visitors today. And that 140 of them logged out within a few seconds only.

2. First Paint (FP) and First Contentful Paint (FCP)

The First Paint is the time it takes for the content of a web page to become visible to the user. It’s important to know that this is different from just the time it takes for the page to finish loading.

The First Contentful Paint is when your page has enough content on it that people can start using it, like images and text.

The point of both of these measurements is to know how quickly you need to get content onto the page. So users don’t get frustrated with your site.

When a script is blocking, it means that while a script is downloading, nothing else will load until the script has been downloaded. If you have many scripts on your page, this can delay your First Paint and First Contentful Paint. To optimize your Website Performance Metrics, make sure that you remove any render-blocking scripts from your website’s header sections.

3. Time to First Byte (TTFB)

When a user types in the URL of a website, it takes some time for the web server to process the request. And deliver the HTML document back to the browser.

The length of this time is called Time to First Byte (TTFB). The lower the value, the faster a user will see an image or other file on your website.

TTFB impacts how responsive your site feels to users because they start seeing content on their screen after TTFB. While many factors affect TTFB, ultimately, it is dependent on how quickly your web server processes and delivers the HTML document.

In most cases, TTFB is determined by how fast your server can send content. How fast the client can receive content. And how fast they connect. So it’s essential to test all three.

If you want to decrease the TTFB, you should focus on reducing latency. You can do this by:

Optimizing your code. Make sure bytes are sent as quickly as possible. This will reduce the time between the client request and server response. A fast connection won’t help if the bytes sent over it are slow.

Using a server that is suited for your needs. If you don’t know whether your current hosting plan fits your needs, try to find out. If you need more resources, check if the hosting plan offers good value for money.

Using good CDN. The goal of using a CDN is to transfer less data and serve users faster due to the geographic location of the CDN servers. For example, if you have users from other countries, like Japan or Germany, you should use a CDN with servers in those countries.”

4. DNS Lookup Time

It’s always good to know how the thing you’re using works. For example, if you want to travel around a city without getting lost, it helps to understand how a street address works. What if the person who named streets hadn’t put any numbers on them? That would make things more interesting, but navigation would also be more difficult.

The Domain Name System (DNS) is like a street address, but for the Internet. DNS lets you enter a URL like instead of having to remember and type in something like

Websites are often slow because of DNS lookup time. When you type in the URL of a site or click on an icon or bookmark, your computer has to find out where that site’s server lives. So that it can connect to it and load the page from there.

DNS Lookup time is among the most important Website Performance Metrics. It is typically measured in milliseconds and denotes the time it takes to resolve a domain name (e.g., into its corresponding IP address (e.g., 123.456.789).

This can be done either in-house or externally by a third-party DNS service provider. Such as DynDNS, OpenDNS, or Google Public DNS.

Solving domain name queries is just one of the operations that make up a typical web request. Including TCP handshake, SSL negotiation, HTTP request and response headers, and the actual data transfer itself.

However, since DNS lookups are relatively slow, it is recommended to have them cached on the client-side using recursive servers like Google Public DNS, which can store lookup results for several hours. Or even days for popular domains. Thus, decreasing DNS lookup time considerably and making websites load faster for users.

5. Traffic Source

Traffic source refers to where visitors come from to a particular website. There are primarily two traffic sources: organic and paid. Organic traffic comes from search engines, referrals, and other websites linking to your website. Paid traffic is any visitors that come to your website because of an advertisement (paid or organic).

Organic traffic is free and generally very targeted in nature. Paid traffic is generally not as targeted (unless you specifically target the same audience that your ad is likely to attract). And is more expensive than organic traffic.

So why do we care about traffic sources?

A website’s unique visitors by traffic source will give you a good idea of how well your marketing efforts are working. Are more people coming through search engines, or are they finding you through other means? What percentage of your visitors are “new” versus “returning?” These are all important website performance metrics that can help you determine how much money you should be spending on which ads, keywords, and so on.

In addition, knowing the percentage of organic traffic can even help you determine if your SEO strategy needs some work; if the majority of your overall traffic comes from paid ads with a minimal amount coming from search engine results. Then something needs adjustment.

6. Keyword Ranking in SERPs

One of the most crucial website performance metrics is ranking on search engines for keywords that people are using to find your products and services.

A website can be ranked number one on Google for five keywords. But that website will not generate any leads if nobody searches for those keywords.

Therefore, keyword ranking is important because it can help businesses understand the interests of their target customers.

Businesses that sell products or services can then work to improve those products or services based on their ranked keywords. In addition, keyword ranking gives business owners an idea of what their customers want by seeing what words people are using to find a product or service.

The better keyword ranking improves a website’s performance, and the more relevant its content is to the information people are searching for, the more likely a webmaster is to have his website appear at the top of search engine results pages.

7. CTR & Average Sessions Per Duration

Click-through rate, or CTR, is one of the most critical website performance metrics. CTR measures your ability to convince visitors to click on your page. It is a ratio that compares the number of clicks on the page divided by the total number of impressions (the total number of times your page was displayed).

The average session duration refers to how long users stay on a website before moving on. It is calculated by adding up all the time spent by users while they are on your site and dividing it by the total number of sessions over a specified period. The higher this number, the more time someone spends on average per session.

Google Analytics is a perfect tool for measuring the metrics mentioned above.

For your better understanding:

The key to understanding click-through rate is that it’s an indicator of ad performance, not business results. When you advertise, you are throwing bait into a pond. Some percentage will be nibbled and follow the breadcrumb trail back to your site. That’s the click-through rate!

But just because a fish took the bait does not mean that you will close a sale with them or even sell them another product down the road. Many users may enter through a given ad but not achieve meaningful action on your site (and hence not generate any income).

If you’re paying for traffic, you want to make sure that your money is being spent in ways that will translate into income for you. Not all clicks are created equal. You want users that are more likely to convert into customers based on their online behavior and demographics.

8. Bounce Rate

Bounce rate measures the number of visits that resulted in a page view of any depth followed by a single page view of exit (a visit with only one pageview). The basic idea behind bounce rate is that if a visitor lands on your site and bounces, they are not interested in your content. Some websites will measure this as a percentage.

A low bounce rate is preferable to a high bounce rate because it shows that visitors are engaging with your website. This is an essential indicator of how interested users are in your content, which is one of the most critical factors in search engine rankings.

Why bounce?

In most cases, people don’t just bounce because they’re not interested in what you have to say or sell, but also because something about your site drove them away from the content you have to offer. They may have experienced technical issues or found their way around the site difficult to navigate. You can often use this information to help improve your website’s performance and provide users with a positive experience when visiting your site.

9. Theme or Website Design

Your website theme is one of the factors that can affect your website performance, regardless of how fast your hosting company is. Web design is an integral part of marketing because it’s the first thing people see when they visit your site. Therefore, it should be easily accessible to search engines like Google to help boost your online presence and visibility.

A good website theme should be lightweight, so it shouldn’t slow down page loading time. It should be compatible with any platform and browser so that visitors can view your site’s content without having to download additional files.

And most importantly, it should have less complex codes that load smoothly across all devices.

10. HTTP Requests

HTTP requests measure how many times your web browser has to make a request to the server for something like a picture or script. The larger the number of HTTP requests, the longer it takes for the page to load because more time is spent communicating with the server and waiting for it to send back all the parts of the page.

The best way to make fewer HTTP requests on your website is by combining all of your scripts in one file and then linking them into your HTML using a single <script> tag. This will reduce your HTTP requests and decrease loading time because there will be less data traveling between the browser and server.

The reason this is so important with websites is because each time a page loads in, it makes several HTTP requests to find all of the files that are needed for that one page. The more files you have, and the more places you host them from, the more HTTP requests you’re going to have and thus more waiting around for things to load.

For example, if you were hosting your images on Flickr instead of hosting them yourself, then every image that you wanted on your site would require an additional HTTP request that wouldn’t be required if you hosted them yourself.


And that’s it!

We’ve explored a variety of website performance metrics that you can use to study your own sites, hopefully giving you the information you need to create faster-loading websites.

With the right tools, these metrics will give you much greater insight into your site performance.

Ultimately, by analyzing these metrics, you can make more informed decisions about how to optimize your own site for speed and ultimately boost conversions in the process.

If you want to discuss the possibility of developing a high performing website for your business, contact Mpire Solutions for a FREE Consultation.

Read More

Drupal Website Migration – Key Features, Differences, and Process


Drupal is a content management system that allows you to create websites with ease. Drupal 7, Drupal 8, and Drupal 9 are the most used versions of this open-source platform. You may be wondering what makes them different from one another, so we’ve compiled features, migration processes & differences you should know to better understand all three.

Drupal lets you build and maintain your own website. There are three popular versions of Drupal: Drupal 7, Drupal 8, and Drupal 9, released in 2010, 2015, and 2018 respectively. In this blog post, we will compare the features of each release, their differences, as well as how to migrate from one version to another.

This blogpost will cover the following information:

  1. Introduction
  2. Migrating to a New Version of Drupal
  3. Background of Drupal
  4. Evolving Web and Drupal Versions
  5. Top Drupal 7 Features
  6. Top Drupal 8 Features
  7. Top Drupal 9 Features
  8. Drupal 7 vs. Drupal 8 vs. Drupal 9: Comparing the Differences
  9. Migration Process – How to Migrate from “Drupal 7 to Drupal 9”, or “Drupal 8 to Drupal 9”?
  10. Make a Drupal Migration Plan
  • Consider time and budget for Drupal Migration
  • Consider new features & bug fixes of the Drupal website
  • Consider the skillset of Drupal developers
  • Planning of Release Window

11. Conclusion

Migrating to a New Version of Drupal

MpireSolutions has helped many clients migrate to a new version of Drupal. There are still some organizations that have not yet made the switch and could be in a difficult position when Drupal 9 becomes more of a requirement than an option. It will become more critical if their site is old and there is less support from the community. 

Drupal 8 has already reached its end of life on November 2, 2021 meaning there won’t be any community support or updates of bug fixes post this date.

Background of Drupal

This community-driven open source project was first launched in 2001 by Dries Buytaert as a message board platform for students to discuss topics related to computer science at the University of Antwerp (Belgium). Since then, development on Drupal has continued with the help of a global community of volunteers.

Drupal is an extremely versatile platform that can be used for a wide variety of Drupal websites, from small personal blogs to large-scale enterprise applications. There is no wonder that it’s one of the most popular content management systems on the web!

Evolving Web and Drupal Versions

Drupal has evolved extensively over the years especially with how site users interact with the platform. Drupal 7 has served us well since its release in January 2011. The end-of-life for this version of Drupal was scheduled to be November 2021, but because of the effect COVID-19 had on businesses and budgets, it is now extended until November 28th, 2022.

Drupal 8 was a step between Drupal 7 and Drupal 9. Some people might think that there will be a sudden switch to Drupal 9. However, you have to work hard when changing the custom code from Drupal 7 to Drupal 9 (since Drupal 8 has already reached the end of life on Nov 02, 2021). But in the end, it will be worth it because the new code is better than the old one.

Top Drupal 7 Features

Drupal 7 is a popular choice because it is easy to operate and can be used to develop all types of websites, including social networks, blogs, and microsites. Let’s see some of the top Drupal 7 features:

  1. Drupal 7 is much easier to use. A number of changes make sure Drupal websites are easier to use and serve today’s audience.
  2. Drupal 7 can use three different database types, PostgreSQL, SQLite, or MySQL. This means that you can choose which one will work best for your needs. If you want to be able to use more types of databases, then you have the option to install a contributed module that provides extended support engagement.
  3. The features of this version make it easier to put images in the content. You can choose between different versions for your thumbnails, styles, and previews. With Drupal 7, you can easily make a combination of private and public file handling.
  4. In the Drupal community, people help each other build things. This is true for Drupal 7 as well as Drupal 8. There are over 800+ contributed modules that have been made by the community, including Pathauto and WYSIWYG.
  5. Drupal 7 in comparison to previous versions is a different interface that makes it easier to find what you are looking for on the website. There are also features that were not in previous versions of Drupal.

Top Drupal 8 Features

Drupal Core has been rewritten for Drupal 8. This means that many of the problems with speed and stability from Drupal Core have been solved. Drupal 8 provides a number of significant features, let’s see a few of them;

  1. The most notable feature of its architecture is its responsiveness. You may provide an experience using tablets, phones, or the internet browser.
  2. Drupal 8’s authoring functionality is well-known. It combines attractiveness, professionalism, and high performance into a single package. You can use Drupal 8 to edit and manage content on your website with greater ease than any previous versions of Drupal. In addition to the WYSIWYG editor, it includes inline and in-context editing on the page level. This makes it easier to modify and manage existing or new site content.
  3. Drupal 8 has a strong ecosystem of new tools that allows you to embed connected digital technologies, making integration simpler. These features, when used together, become a key marketing consideration. With Drupal 8, you may effortlessly manage web content and digital interactions thanks to its easy connection with other platforms. Drupal 8 includes integration capabilities with a number of established marketing technologies. 
  4. It also allows you to take advantage of a significant amount of creative freedom when it comes to selecting technologies that may be quickly linked with email marketing or marketing automation solutions.
  5. Drupal 8’s localization or translation is much easier. This platform was made flexible to work with any language, while the user interface was modified to include as many languages as desired.
  6. Another significant feature of Drupal 8 is the flexibility it provides for content distribution. You may use Drupal as a content management platform to develop and distribute content as a service through any channel, device, or platform at any time. Furthermore, in Drupal 8, you may import material from various sources (channels, applications, and devices).

Top Drupal 9 Features

Consider Drupal 9 to be a more powerful, faster, and easier-to-use version of Drupal. There are many substantial modifications & new feature additions that would necessitate a major upgrade in the future. However, let’s see some of the top Drupal 9 features;

  1. Drupal 9 is backward compatible, which means it works with its predecessor version, Drupal 8. Unlike D7 and D8, Drupal 9 will be able to utilize modules, site configuration, and data created on Drupal 8.
  2. Drupal 9 has improved performance and response time by adding a new pillar for responsive images, which displays the optimal mobile image sizes.
  3. In Drupal 9, Symfony 3 is replaced with Symfony 4 or 5. In addition, the Drupal community launches an upgrade to Twig 2.0. These changes result only in improved performance, a better developer experience, and an enhanced Drupal security team.
  4. Drupal 9 has dropped support for obsolete code in Drupal 8. This software ensures that deprecated code is no longer supported.
  5. Drupal 9’s community support is enthusiastically taking advantage of Headless CMS to provide a better user experience through the site’s powerful front-end, which utilizes a JavaScript framework. 

Drupal 7 vs. Drupal 8 vs. Drupal 9: Comparing the Differences



Migration Process – How to Migrate from “Drupal 7 to Drupal 9”, or “Drupal 8 to Drupal 9”?

The below information provides some clarity on when you should consider migrating from one Drupal version to an upgraded Drupal version. The decision to migrate should not be taken lightly and should involve careful planning and execution. If you are unsure of where to start, we recommend consulting with an experienced Drupal development agency

They will be able to help assess your needs and develop a migration plan that will work best for your organization.

Drupal 8 has already reached end-of-life. Drupal 7 is old and needs to be replaced. You should start the migration process from Drupal 7 to Drupal 9 as soon as possible to avoid security implications arising due to end-of-life support for Drupal 8.

Make a Drupal Website Migration Plan

It’s now a question of the scope of work when you start planning for a Drupal 7 to Drupal 9 or Drupal 8 to Drupal 9 move. Do you just want to move your old site’s content to a new, more modern, and more secure platform? Or are you willing to make your site secure & better by looking at data architecture, features, and design? This decision-making process is likely to be influenced by considering the following factors;

  1. Consider time and budget for Drupal Migration
  2. Consider new features & bug fixes of the Drupal website
  3. Consider the skillset of Drupal developers
  4. Planning of Release Window

1-  Consider Time and Budget for Drupal Website Migration

When it comes to Drupal migration, time and money are always factors. Depending on the size of your site, migrating from Drupal versions can take weeks or months. The amount of work required will also depend on how well your old site was built and how to convert outdated code.

More recent Drupal websites that were built using best practices and coding standards will be easier to migrate than older, legacy sites. If you’re not sure whether your site is ready for a migration project, consider having it assessed by an experienced Drupal development firm.

In terms of budget, the cost of migrating from Drupal versions can vary depending on how much work needs to be done. A full rebuild will likely be more expensive than simple migration tasks.

A Drupal agency will be able to recommend an approach based on your needs and finances, as well as provide you with the necessary documentation for moving forward.

2-  Consider New Features & Bug Fixes of Drupal Website

Moving from older versions to an updated version like Drupal 9 also means that new features are available which you might want to take advantage of. Features like Media Library, Responsive Images, and Layout Builder all require a Drupal upgrade to utilize them fully.

Migration from older versions can also expose issues with your current Drupal website that were not visible before. There is always a chance that new platforms will behave differently than legacy ones which could impact your users’ experience.

Migration from Drupal 7 to Drupal 9, or Drupal 8 to Drupal 9 can involve a lot of work, as well as cost, time, and money. However, you will be able to take advantage of new features which may help grow your business or improve its online presence. Additionally, there is always the possibility that moving forward with an upgrade could expose issues on your new site not previously visible due to the limitations of older platforms. 

This means that a Drupal upgrade could make your existing site better in more ways than one, as long as it is executed correctly and with proper planning.

3-  Consider the Skillset of the Drupal Developers

Another thing to consider when planning a Drupal upgrade is your Drupal migration company or Drupal developers’ team. Not all Drupal developers are skilled in the latest Drupal versions, especially if they were not involved in building it from scratch. It’s important that you choose the best Drupal development agency with enough experience and knowledge to handle any potential issues during migration so that there aren’t any setbacks.

Reach out to some expert Drupal developers and discuss your needs with them, or hire an agency for this purpose. If possible, choose a Drupal developer who is Drupal certified in both older and newer versions of Drupal so that you’re guaranteed the best possible outcome. They should be able to provide you with a quote based on the size of your Drupal website and the time needed to perform the migration task.

4-  Planning of Release Window

If you’re thinking about upgrading your Drupal version, it’s best to start planning now so that you can be ready when the new Drupal version is released. It’s important to remember that not all Drupal upgrades are created equal – some will require more work than others. Taking the time upfront to plan your Drupal version upgrade will make for a much smoother process in the long run.

Migration of your Drupal website should be executed by an experienced agency, one that has already worked on similar projects and knows how to handle potential issues that may arise during migration. This way you can rest assured knowing that they are taking care of everything while you focus on growing or maintaining your business.


Upgrading your Drupal website is a big decision that should not be taken lightly. There are many basic and important factors to consider before taking the transition. With careful planning and execution, it can be a great way to improve your business’ online presence. If you’re not sure about where to start, reach out to MpireSolutions, an experienced Drupal development agency for a Free Consultation.

Read More

Frontend vs. Backend: 2 Sides of Web Development


Web development is a complicated process that requires a team of people with different skill sets to come together and work as one. In this blog post, we will take a look at two types of web developers: front-end developers and back-end developers. We will discuss their roles in the development process, and why both are necessary for successful web projects!

There is a lot of confusion about the difference between frontend and backend development. The truth is, both sides are important to web development success. They are like two sides of the same coin.  Frontend developers create the interface that users interact with on their screens while backend developers work on the server-side to make sure everything works properly behind the scenes.

Understanding these two sides will help you decide which type of developer you need for your project! The Front-End Developer vs Backend Developer debate is one that has been raging for years. Many people believe that the two should be separate, and others think they can work together to create a better web experience.

This article will explore the details of each role to help you determine which type of developer would work best for your project.

This blogpost will cover the following information:

    1. What is Web Development?
    2. What is Frontend Web Development?
    3. What is Backend Web Development?
    4. Frontend Web Development Technologies
      • Bootstrap
      • Foundation
      • AngularJS
      • ReactJS
      • VueJS
      • HTML/CSS
      • AJAX
    5. Backend Web Development Technologies
    • PHP
    • Ruby on Rails
    • Django (Python)
    • NodeJS
    • Java
    • MySQL
    • MongoDB
    • Cassandra
    • Amazon AWS
    1. Frontend vs Backend Developers: Key Differences
    2. Frontend vs Backend Developers: Common Uses
    3. Responsibilities of Backend Developer
    4. Responsibilities of Frontend Developer
    5. Conclusion

What is Web Development?

Web development is the process of creating websites. It involves a wide range of skills and disciplines, from user experience design to web standardization. There are two main parts to web development: frontend and backend.

What Is Frontend Web Development?

Frontend development is all about creating a beautiful and user-friendly interface. This includes designing page layouts, styling text, and multimedia content, creating navigation menus, and adding interactivity using JavaScript or jQuery. Essentially, frontend developers are responsible for making websites look great and easy to use.

What Is Back-End Web Development?

Backend development is all about making sure the website works as it should. This includes developing and managing the functionality of the website, creating and organizing databases, connecting to other services and APIs, and ensuring security.

In short, backend developers make sure that everything runs smoothly on the server-side so that users have a good experience when visiting the site.

Frontend Web Development Technologies

In contrast, frontend developers use a range of technologies that allow them to create responsive and dynamic user interfaces with minimal effort. Some common frontend frameworks include:

  • Bootstrap:

    Bootstrap is a front-end framework that provides developers with HTML and CSS-based design templates for creating responsive websites. It’s perfect for rapidly prototyping new web applications!

  • Foundation:

    Foundation is another front-end framework that provides a set of templates and tools for creating responsive & robust websites. It uses Flexbox as its core layout mechanism, making it perfect for modern web development!

  • AngularJS:

    AngularJS is a JavaScript MV* framework that helps developers create single-page applications. It’s one of the most popular frameworks for frontend development and is perfect for building applications that require a lot of interactivity!

  • ReactJS:

    ReactJS is a JavaScript library for building user interfaces. It allows developers to create reusable components so that their code is easy to read and maintain. This makes it the perfect choice for large, complex web applications!

  • VueJS:

    VueJS is a front-end framework with similar features to Angular and React. It’s ideal for developers looking for an alternative option that has less of a learning curve!


    Hypertext Markup Language (HTML) is the standard markup language for creating web pages. It can be used to create static documents, but it’s most commonly used in combination with Cascading Style Sheets (CSS) for developing front-end applications!

  • AJAX:

    AJAX is a technique for sending data to and from web servers without having to reload the page. It uses JavaScript to communicate with the server, making it perfect for developing modern web applications!

Backend Web Development Technologies

Backend web development requires a knowledge of programming languages, frameworks, and databases. Popular languages for backend development make it easy to create robust web applications. Databases such as MySQL and MongoDB are also common in the backend development world. Some common backend technologies include:

  • PHP:

    A server-side scripting language that is incredibly popular for backend development.

  • Ruby on Rails:

    A framework that helps developers quickly build apps for the web or mobile devices. This is a great choice for projects looking to integrate with other services like Dropbox, Google Maps, Slack, and more!

  • Django (Python):

    An easy-to-learn programming language designed specifically for rapid prototyping of complex applications. Python is used in scientific computing and scripting languages but can be powerful enough to develop full-scale large enterprise software systems as well!

  • NodeJS:

    NodeJS uses an event-driven, non-blocking I/O model that makes it perfect for developing data-intensive applications.

  • Java:

    One of the most popular programming languages in the world, Java is often used for backend development. It has a robust set of libraries and tools that make it perfect for developing large-scale applications.

  • MySQL:

    MySQL is a popular database management system that stores data in tables. It can be used with many relational database systems and provides an SQL interface for accessing the stored data.

  • MongoDB:

    A NoSQL document-oriented database using JSON formatted documents with schemas to make storage easier! This allows developers to take advantage of dynamic schemas, making them perfect for modern web applications.

  • Cassandra:

    Cassandra is a distributed database that provides high availability with no single point of failure. It uses a peer-to-peer architecture and allows nodes to join or leave the network without affecting the operation of the system!

  • Amazon AWS:

    Amazon AWS is a cloud computing platform that offers developers a variety of services to use for developing their applications. This includes computing power, storage, databases, messaging, and more!

Frontend vs Backend Developers: Key Differences

  • Backend developers are responsible for the functionality of the website while frontend developers focus on the look and feel.
  • Backend development requires knowledge of programming languages, frameworks, and databases while frontend development uses technologies such as HTML/CSS, JavaScript, and AJAX.
  • Backend web applications are typically more robust than their frontend counterparts.
  • Frontend developers must ensure that their code is cross-browser compatible while backend developers do not have to worry about this as much.

Frontend vs Backend Developers: Common Uses

  • Frontend developers are typically responsible for creating websites, web applications, and web pages while backend developers are usually tasked with working on databases or servers.
  • Given their knowledge of programming languages, frameworks, and databases, it is common for backend development to be combined with DevOps. This allows them to work together closely in order to create a better website experience for users.

Responsibilities of Backend Developer

  • Write code to bring the database to life and make sure it interacts seamlessly with the frontend.
  • Make sure that all user input is validated and stored correctly in the database.
  • Create reports and analytics based on data collected by the website.
  • Work with DevOps to ensure that website performance meets or exceeds expectations.
  • To be proficient in QA testing.
  • To stay updated with the new technologies in the tech sector.
  • To manage hosting environments.

Responsibilities of Frontend Developer

  • Convert design mockups into working HTML/CSS templates.
  • Use JavaScript and AJAX to create dynamic and responsive user interfaces.
  • Test code across different browsers and devices to ensure compatibility.
  • Troubleshoot errors and fix bugs as they arise.
  • To optimize the overall user experience


Many companies have both front-end and back teams that work collaboratively but this isn’t always the case – especially when budgets are tight! Web development companies in Boston and all over the world may prefer to choose one developer who specializes as either a front-end or back-end specialist depending on what they need most at any given moment.

It’s also worth noting that some developers are proficient in both frontend and backend development, making them a jack allows them to work together closely in order to create a better website experience for users.

Now that you know the basics of frontend and backend web development, you should have a better idea of which type of developer you need for your project. If you’re still unsure, don’t hesitate to get in touch with Mpire Solutions – we would be happy to help you with free consultation!

Read More

Google Area 120 QAYA, a Service Offering a Web Storefront for Digital Creators


With a vision to permit digital creators to simply set up a new web storefront for their customers, tech giant Google’s Area 120 has introduced an extravagant service named QAYA.

This new project, QAYA, was co-founded by a person who is known as a founder-in-residence at Area 120, Nathaniel Naddaff-Hafrey. He previously worked on jobs marketplace Kormo aimed at the “next billion” internet consumers, especially those in markets located in India, Bangladesh, and Indonesia.

After taking advice from many influencers and hearing complaints from creators about how challenging and time-consuming it is to digitally build their businesses. And there, he got the idea for QAYA, introduced a service that helps digital creators with business success.

This blogpost will cover the following information:

  1. Introduction
  • See What Nathaniel Naddaf-Hafrey Has Said on QAYA’s Project
  • What is Google area 120 QAYA?

2. Features of QAYA

  • Customizes Your Storefront
  • Showcases Your Skills
  • Builds Micro-Websites
  • Supports a Variety of Monetization
  • Supports both Gated and Accessible Products
  • Merch Shelf for YouTube Creators

What is Google Area 120 QAYA?

Google Area 120 QAYA is a brand new incubator by Google. It also has the same spirit as other startups but this time, it’s backed by Google itself. This startup incubator was created to develop new entrepreneurship projects and help those startups to succeed in the industry.

See What Nathaniel Naddaf-Hafrey Has Said on Google Area 120 QAYA Project:

Nathaniel Naddaf-Hafrey said that after spending time with many of the creators, we thought that it would be a challenging thing for us to develop a project like QAYA, but thanks to Covid’19’s pandemic, which made us available to give maximum time to launch this project.

The QAYA project is one of the unique and latest ideas initiated from Google’s in-house project incubator named area 120. Reorganization at the company has escalated to status after many of its preceding projects have moved to different parts of Google, counting search engine, cloud, shopping, and commerce departments.

Well, do you know what QAYA is? It is a service that offers creators a chance to show up their products and sell services directly to their audiences through web storefronts.

Nathaniel Naddaff-Hafrey, a co-founder and G.M. of QAYA, said in a blog post, “Today, we are launching QAYA’s U.S. beta launch, as part of Area 120. We are looking forward to its success, hoping that it would serve digital creators a highly-valued service – they are looking for since long”.

“We are simply focused on what future technology beholds – it must be tech-success world ahead. Initially, we are making our way to the United States; however, we soon will introduce this service to more countries, hopefully. Also, we are exploring more new and sculptured ways to help or support creators so that they could experience other types of digital goods,” Naddaff-Hafrey further said.

“To this date, Google Area 120 QAYA is a small and nimble team committed to offering digital creators the help to build businesses on the web”, the company stated. The team of QAYA is working as the CEOs of their businesses, needing the same profitable tools as any efficacious founders.

The best thing? If you are a digital creator, you can sell almost everything on QAYA – from wellness training videos to workout clothes, photo filters, beat packs, productivity templates, knitting patterns, and whatnot. The QAYA Company has also revealed that you can (as a creator) use QAYA as the hub for your business doings across the web.

The company further stated that creators could link their QAYA’s storefronts from their social media platforms, for instance, Instagram and Facebook’s bios, showcasing products and services they want to sell. With payment functionality built-in, we offer a custom “Your Name Channel” or URLs,” statement ended on this note.

To note, QAYA service is only launched in the United States for beta testing. However, Non-U.S. users can also join a waitlist while waiting for QAYA to be found in their specific country. Not just that, digital creators from all around the world who would like to gain credentials to QAYA’s beta can ask for an invitation from the QAYA Website.

Features of Google Area 120 QAYA:

Here we have discussed a few of the features offered by the newly launched app “QAYA”. Let’s take a sneak peek:

Storefront Customization

QAYA’s platform allows creators to set up their personalized web storefronts to feature their services and products exactly the way they want.

As previously discussed, the storefront can be linked to any creator’s social media platform and integrated with Google services and shopping.

Showcases Your Skills

In QAYA’s storefronts, you can easily showcase your skills as well, like knitting patterns, which gives your business a legit boost. A team of QAYA said, “You can add up to 1000 products that can be presented per storefront”.

What’s more? If you (as a creator) sell the physical goods or services on other platforms, an import function may allow you to showcase similar items on your QAYA’s web page with your personal branding. Not just that, services of such types help creators build their businesses, featuring what they have to display.

Builds Micro-Websites

QAYA lets creators build micro-websites, pointing to their several online presences, including social media channels, shops, music, blogs, live videos, podcasts, and much more.

It permits creators also to feature links to their other social media platforms, which might be placed on the top of the page beneath the creator’s name and bio.

Supports a Variety of Monetization

Another feature of QAYA is “Google Pay”, which is built into QAYA, and supports a variety of monetization types. It may include one-time payments, subscriptions, and tipping charges. Another best thing about QAYA is its offering of insights and analytics. It gives creators an idea of how the creators’ products perform in terms of sales.

For now, the artifact is free to use, with monetization management on a transactional basis. That is, creators may keep the “vast majority” of the profits they make from foods they sell on QAYA, notes Google.

Supports both Gated and Accessible Products

Another best feature of QAYA is its exceptional support to gated and free products– QAYA app supports both gated and accessible products regardless of the fact that Google’s also emerging subscription and other monetization options.

This feature could work as a convenient accompaniment for digital creators. However, every social app development has its unified systems to assist creator monetization, which probably refutes the significance of linking to third-party forums for many cases.

But then again, QAYA is introduced with a direct link to Google-owned belongings, such as YouTube, where digital creators will be able to indorse products straight from QAYA rather than a third-party platform, below their YouTube clips.

Merch Shelf for YouTube Creators

The company is now proceeding Merch Shelf interactions for competent YouTube Creators who join QAYA’s Beta and, in time, indicates that QAYA has become a direction for digital creators to succeed and make business life easier. It allows creators to sell even more products than asked, including all types of goods.


We live in a world that is constantly developing and changing every day. This is a process that is empowered by technology and required for an enhanced future. It is a fact that technology evolution might take us forward and can be based on smart values. Not just that, it also can offer unique perspectives, knowledge, awareness, and empowerment. 

As we grow in the future, technology evolution, like Google Area 120 QAYA project , helps us grow with modern solutions and create a better world to live in tomorrow.

We hope you enjoyed reading our blog about QAYA and why it was launched for digital creators. If you want to expand your visibility through web/mob app or software development solution, MpireSolutions is the best and the most authentic option.

Read More

Why Drupal is the Best CMS for Your Website


When it comes to choosing the best content management system (CMS), many blog posts out in cyberspace will tell you what your options are. Of all those, you might have come across endless discussions on Drupal and WordPress. Well, it’s really no surprise since they’re two of the most popular CMSs around. However, if we were to compare them all up against each other and form an unbiased view, then probably after analyzing every last detail about how each software functions – not just its benefits but also drawbacks and potential problems- it becomes pretty clear that it is probably possible Drupal emerges as our winner. The following blog will be nothing but an explanation behind this claim.

Simply put, Drupal is a tremendously flexible Content Management System that can be used to build anything from an e-commerce company site to or social community. It features over 11,000 modules to allow developers to create virtually any type of website–and this list just gets bigger as more are created. The most impressive feature about Drupal isn’t just its variety but rather how well it scales, depending on your needs. Whether you want something simple like creating blog posts for personal use (with ease), need full-blown functionality including database integration, so users don’t enter their information incorrectly into forms by accident; it’s just that there’s no limit on what type of websites could exist using Drupal. Without any further ado, let’s dig into some technical stuff as to why Drupal is the CMS pick for you.

  1. What’s an Open Source CMS?
  2. Benefits of Drupal:
  • Quality
  • Cost
  • Real-time Website Demonstration

3. Why Drupal takes the lead over other Open Source CMSs?

  • Reliability and Extensibility
  • Security
  • Eases Website Complexity
  • Multilingual
  • Flexibility
  • SEO made Easy

4. Conclusion

What’s an Open Source CMS?

Let’s agree that Wikipedia is a great way to get information about anything and everything. But how do you know if the person writing your article knows what they’re talking about? And considering Wikipedia’s multilingual page coverage, how does one get expert people knowing different languages in one place? With this in mind, it might seem like Wikipedia would never work. Too many articles need topic-specific research; there might not be enough people proficient in writing on unusual topics. However, Wikipedia allows every other person to have edit access to every article. The same is the case with Open Source systems, capable of making things more manageable than before. What this means is, an open-source system in place comes with being able to contribute to content without any payment required – you can edit, access, and take the opinion of experts within the community.

Benefits Of Drupal CMS

Below, we have jargoned some of the most vital benefits of having Drupal as your Open Source CMS.


Drupal can be used as a versatile, rapid, and agile web development tool. It houses thousands of modules (more than 13000 combined). Developers can quickly add specific features without any hassle or delay. Because of Drupal’s open-source nature, developers from all around the world with an internet connection can contribute towards its improvement in any way possible.

With Drupal, you can easily think of CRM and security as well. You could also use it for polls or login modules to make your site more secure. And don’t forget: there are constant updates from a massive active community working on making sure everything stays current no matter what happens in this ever-changing world around us. Therefore, it’s easier than ever before to leverage Drupal’s benefits without worrying about development time getting stuck somewhere between months or years. 


The best CMS should be 100% free and isn’t as difficult to install. Drupal comes with a variety of modules, third-party integrations for developers who want more options in their website’s designs. The platform adheres strictly towards what you prefer, providing clean, easy to manage code out of the box- all without cost.

Drupal is an open-source website development framework that supports customization. The versatility of Drupal lies in its ability to be used by any web developer, which gives you more control over your project than if it were only designed for one particular type or style of site-building approach – not only does this make it easier for newbies to get started with designing a nice looking page but also allows skilled professionals who have been using other CMSs (such as WordPress) switch back again without difficulty should they choose too.

Building a site with Drupal is more cost-effective than using other popular content management systems. You may spend less in the beginning, but you’ll save money down the line when adding components or making changes to how your website looks and functions for visitors on it – all while not having to hire another developer.

Real-time Website Demonstration

Drupal is like a blank canvas for anyone to create their desired website. With its support from an active community, it can be used anywhere to create websites of any preference or format – even if you have never created one before. At the moment, it fuels over 1 million sites worldwide, proving how versatile this content management system really is.

With a few clicks of the mouse, you can easily find Drupal websites that will save your project and inspire what features are available on other sites. You’ll be able to visualize these elements into reality instead of waiting around while ideas pile up in piles upon each other.

In this next part of the blog post, we will be looking at why Drupal is better than its competitors: WordPress and Joomla. There are many aspects to it, but one big reason for choosing a specific CMS enterprise system development platform over another may have something to do with whether or not you want an extension for your site – which can really expand its functionality and give life-changing benefits when implemented correctly.

Why Drupal Takes The Lead Over Other Open Source CMSs?

Reliability and Scalability

Drupal is the best way to make your website fast and reliable. Drupal 8 has been adopted by more than 100,000 websites in just six months compared to one year for Drupal 7. With this framework, you can easily handle high traffic–even on a busy web platform like Facebook or Google+. Drupal 8 offers even greater power when combined with modern technologies such as HTML5 video streaming services from YouTube, Instagram. This version has made it even faster for enterprises that need to reach their customers quickly in this constantly changing world of technology where things change every day.


Drupal is great because it’s got rock-solid security measures complemented by constant updates from the community, led by its Security Advisory Team. It safeguards you against online hacking attempts; moreover, performance and security parameters can be managed effortlessly through an easy-to-use admin panel in seconds. Let’s try to install new patches while also adding essential modules like Firewall Rules or Anti-Ransomware Detection Tool (aka DrupalScan). There’ll be absolutely no way your website will get hacked. The Whitehouse has even gone so far as to use Drupal for its official site – which is just one more piece of evidence that it’s the answer. Moreover, NASA, CERN, and London’s government all rely on this technology too. 

Eases Website Complexity

Drupal’s framework is a perfect fit for site builders looking to deploy large websites with complex needs. The flexible platform offers developers plenty of customization options and features that will meet your every need, from adding taxonomy terms on the fly to customizing content types – all without ever being designed in-house. In addition, it has easy installation procedures, so you can have your site up before even digging into coding too much.


The 90 different languages that Drupal can be used to publish content in are huge assets for those who want their site accessible around the world. Some of these languages include Arabic, Chinese, and so-called internet-based Lolspeak – but there’s no limit on what you could write.


You know you can make your site look like anything with the customization options. No need to worry about custom code. With just a few clicks, this CMS will have everything customized for what suits best in each situation – from fonts and colors right down through layouts and design aesthetics.

SEO made Easy

A well-crafted website is more than just an attractive layout. It needs to generate traffic and convert visitors into customers through the effective use of SEO, social media networks like Facebook & Twitter, or even user engagement on your site’s forums. That’s where Drupal comes in handy because it offers everything you need for building successful online businesses, including features such as drag n drop page builder toolkits which make designing websites easier than ever before.

The rich ecosystem of Drupal ensures you have access to powerful SEO modules, modern web publishing tools, and clean code for developers. This offers extensive range 3rd party add-ons that can take your search engine optimization initiatives from A-Z. With content being at its core – it works flawlessly in driving more traffic on page one with ease thanks to these amazing features built right within them out of the box.


Drupal is a one-shade canvas that can carry the entire event. It’s possible to find tons of reasons why people think Drupal is the best CMS ever made. While there are many great examples online for how websites have been configured using Drupal software, it also has unique features that make each aspect different from other sites somehow. This will not only make you thrive as a business owner but enable success to outshine all others – making you stand apart from the competition.

Mpire Solutions is committed to helping businesses create dynamic, innovative websites that help enhance their brand image. We specialize in designing and developing Drupal sites which are secure as well as engaging for your customers. No matter what type of business you have – from restaurants or law firms; we can provide an excellent product tailored by expert ACQUIA certified developers.

Get in touch with us!

Read More

Best Practices of Drupal Security 2022

For any website owner, the security of their site is one of their top priorities. The Drupal community has been working on a lot to improve the safety and stability of all Drupal-based websites. There are many things that you can do to help secure your site, such as installing updates promptly and changing passwords often. Security is one of the most important aspects of running a successful website or web application. There are many security concerns that must be addressed when building an online platform.

Security is the main factor to consider for many business owners, however, it should be. People who are trying to hack your site could steal sensitive data or even destroy the entire site. Fortunately, there are steps you can take to protect yourself and your website from these dangers.

In this blog post, we will go over the following guidelines for best practices when it comes to securing your Drupal website for the year 2022.

  1. Why is Drupal security important?
  2. When do I need to secure my Drupal CMS?
  3. Drupal hacking statistics – Let’s talk about the numbers
  4. 2022 Best Practices On Drupal Security
  • Drupal Hosting Security – Choosing The Right Hosting Provider
  • Limit Number Of Drupal Login Attempts
  • Password Reset Security Tips
  • Use Strong Drupal Passwords
  • Enable Drupal Security Notifications
  • Manage Drupal User Accounts
  • Restrict Drupal Access To Authenticated URLs Only
  • Monitor & Detect Drupal Hacks

Why Is Drupal Security Important?

If your website is hacked, all of your data could be at risk. This is a serious problem for both businesses and individuals who depend on their websites to generate revenue or spread important information. Hackers can hold you hostage by demanding a ransom in order to release the site from further damage. They might even try selling off the stolen content or customer data they’ve obtained through hacking attempts.

Don’t become another statistic! Secure Drupal security should be one of every business owner’s top priorities when building an online platform. The following guidelines will help you stay safe while using Drupal-based content management systems (CMS).

When Do I Need To Secure My Drupal CMS?

One way that hackers break into sites nowadays is through vulnerabilities within outdated software. It’s important to install updates as soon as they become available in order to keep your site safe from these types of attacks. Another common way that hackers gain access to websites is by guessing passwords. This can be prevented by using strong passwords and changing them often.

Drupal Hacking Statistics – Let’s Talk About Numbers

Here are some statistics from a recent study on Drupal security breaches.

In the last 14 years, there have been over 12,000 reported vulnerabilities across all versions of Drupal Core alone! That’s why it is important to always stay updated and use strong passwords when setting up your website or blog. According to research, 75% of websites hacked via brute force attacks were built with PHP programming language. Attackers usually try using words that they think site owners will include in their passwords for this type of attack. It only takes one weak link within the chain to enable attackers into gaining access to sensitive information about you and other users on your platform.

2022 Best Practices On Drupal Security

When creating a new account on your site, don’t include predictable information such as name or birth date. Choose something more creative instead! This will help prevent brute force attacks from gaining unauthorized access to your website without being detected first.

Some websites offer users an incentive for completing surveys or signing up with their service using their social media accounts. While it may seem attractive at first glance, these types of rewards can lead cybercriminals directly into gaining access to private user data that you would rather keep hidden away from prying eyes. Be sure to only accept invitations sent through official domains before giving out any personal information online.

If the layout of your website is not up to date, it could make you a target for hackers looking for easy ways into gaining access to sensitive data and other customer records held within an outdated CMS. It’s best to hire a professional web developer who uses Drupal-specific security guidelines when updating or creating new pages for any platform that contains valuable content or personal information about clients.

Here are some guidelines on best practices of Drupal security for the year 2022.

Drupal Hosting Security – Choosing The Right Hosting Provider

When it comes to choosing a Drupal web host, always look for one that has reliable security measures in place. There are several different types of attacks cybercriminals use when trying to gain access into your website’s backend through shared hosting servers. These include SQL injections, cross-site scripting (XSS), and remote file includes.

Here are some statistics from recent studies on hacking attempts within shared hosting environments:

  • SQL injection is often used by attackers who want to exploit vulnerabilities within an outdated CMS or database server running directly on top of a Linux platform. This type of attack can allow unauthorized users direct access via third-party software installed on the same machine as the target website directory location(s).  With this type of attack, the hacker can gain access to all sorts of data that was stored in the database including user names, passwords, and credit card information.
  • Cross-site scripting is a type of attack where malicious code is injected into an unsuspecting victim’s browser session. This can allow attackers to steal cookies and other sensitive information from users who have previously visited your website.
  • The remote file includes (RFI) is another common type of attack vector used by hackers when trying to identify vulnerabilities within a web server. By sending a specially crafted URL request containing a malicious file name, an attacker can trick the web server into executing unauthorized code on its behalf. This could potentially give them control over the entire system or even enable them to download sensitive files from the server.
  • The best way to protect your website from these types of attacks is by choosing a web host that takes security seriously. Look for one that has implemented up-to-date software firewalls, intrusion detection/prevention systems (IDS/IPS), and secure socket layer (SSL) certificates on all servers. This will help ensure that your site remains safe and protected from any unauthorized access attempts.

Limit Number Of Drupal Login Attempts

One of the best ways to help prevent brute force attacks from gaining unauthorized access to your website is by limiting the number of login attempts that can be made in a certain amount of time. There are several different modules that you can install on Drupal that will help automate this process for you.

Two popular modules that you can use for this are Login Security and Limit Login Attempts. The first module helps protect against dictionary-based attacks by checking user credentials against a list of known bad passwords. It also tracks failed login attempts and blocks any IP addresses that have attempted to sign in too many times within a given period of time.

The second module, Limit Login Attempts, does pretty much what it is – it limits the number of login attempts that can be made within a specified timeframe. This module also works in conjunction with the Login Security module to help protect against brute force attacks while minimizing false positives for legitimate users who happen to mistype their passwords on occasion.

Password Reset Security Tips

One of the most common ways that attackers gain access to your website is by using automated tools designed specifically for stealing user passwords through social engineering techniques. Password-based authentication has been proven time and again as an insecure method of protecting sensitive information, especially when it comes to high-profile websites that contain extremely sensitive content such as personal data and financial records (think banks).

By implementing two-factor authentication or multi-factor authentication, you’ll significantly reduce any risk associated with unauthorized account access attempts. This is because, in addition to a username and password, you’ll also be required to enter a unique one-time code or pin that is generated by a separate device (such as your mobile phone) every time you sign in.

Use Strong Drupal Passwords

Another important factor in keeping your website safe and secure is using strong passwords. A strong password should be at least eight characters long, contain a mix of upper- and lowercase letters, numbers, and special characters, and not be something that can easily be guessed by someone who knows you.

It’s also a good idea to change your passwords on a regular basis (at least every three months) and never use the same password for more than one account. You can use a tool like LastPass or KeePass to help generate and store strong passwords for all of your online accounts.

Enable Drupal Security Notifications

One final way to help keep tabs on any attempted attacks against your website is by enabling Drupal security notifications. These are messages that are sent to you via email whenever someone tries to access your site without authorization, or when Drupal core files are modified in any way.

This can be especially helpful if you’re not able to log in to your website for some reason and need to troubleshoot the issue as quickly as possible. There are a number of different modules that you can use to help set up security notifications, such as Security Alerts, Security Logging, and Admin Notifications.

Make sure that your web host takes security seriously by implementing up-to-date software firewalls, intrusion detection/prevention systems (IDS/IPS), and secure socket layer (SSL) certificates on all servers.

Manage Drupal User Accounts

Managing Drupal user accounts securely is also an important part of keeping your website safe and secure. It’s a good idea to remove any default users that came bundled with the installation, such as anonymous users and administrators. In addition, you should consider disabling or removing any test modules/profiles in order to prevent unauthorized access from occurring if someone does discover your login credentials through other means (such as brute force attacks).

Restrict Drupal Access To Authenticated Urls Only

Another way to help secure your Drupal website is by restricting access to authenticated URLs only. This can be done by editing the .htaccess file on your server and adding the required lines of code.

You can also use the Drupal Security module to help lock down access to specific areas of your website depending on your needs. For example, you may want to allow only authorized users to view or edit content, manage files, or create new accounts.

Monitor & Detect Drupal Hacks

Last but not least, you’ll want to monitor your website for any known security vulnerabilities that may have been discovered. Drupal offers a Security Advisories page where users can check for the latest updates and information related to these types of issues.

You should also consider using an automated tool like Acunetix or SQLMap to help proactively scan your website on a regular basis (or as often as possible) in order to detect potential threats before they’re able to do too much damage.


Following these 2022 guidelines on best practices of Drupal security will help keep your website safe and secure from unauthorized access and attacks. Remember to use strong passwords, enable security notifications, restrict access to authenticated URLs only, and monitor & detect hacks proactively. Doing so can help prevent data loss, downtime, and other costly damages in the event that something does go wrong.

For more information on securing your Drupal website, please visit:

Read More

WordPress – Weighing In On The Pros and Cons

WordPress is an amazing open-source platform for your website development, but is it the right option for you? If you are stuck with selecting the best CMS for your needs, then stick to this blog post, as we will decode all the pros and cons that WordPress offers.

Ultimately which CMS is best suited for any given situation depends on personal preferences and skill set. However, one thing remains true – whatever path leads you towards choosing the most preferred content management system couldn’t have come at a better time.

Let’s familiarize first with WordPress as a CMS.

This blogpost will cover the following information:

  • What is WordPress?
  • Pros of Using WordPress
  • Cons of Using WordPress
  • Conclusion

What is WordPress? 

WordPress is a popular content management system (CMS) that simplifies the process of building your blog or website. It was created in 2003 by Matt Mullenweg and Mike Little. They wanted to create something easy for anyone with an idea to share without hassle. WordPress’ open-source nature means you can use this software freely as well – whether it’s blogs/blogs sites from small business owners looking for flexibility; those just getting started out on their own turf whose needs may change over time but need something fast & lightweight at first, so they don’t waste money on technology which doesn’t work properly.

Now that we have an understanding of WordPress let us now look into its advantages.

Pros of Using WordPress

Easy to Begin With

WordPress is a great way to get started with your blog. You can start off on the right foot by using an automated hosting service and then adding content as needed, or you could decide yourself what will be included in each post before starting out (and make sure there’s enough). Either way, it’s easy because WordPress has been designed so that even new users don’t need any technical expertise. The whole process takes under two hours from the beginning-to-end: picking site name/theme color combo, both up for grabs at this point since they’re user-definable features within WordPress itself; setting up navigation bars where necessary based upon these same options plus getting rid of excess styling tags if needed.

Numerous Themes to Pick From

One of the best things about WordPress is how customizable it can be. Not only are there thousands of free templates available, but you also have access to premium themes with all sorts of features for any occasion or need.

As a designer, one of your top priorities should be building an online shop. But if creating beautiful sites is not enough for you and everything about them is stuck in WordPress’s perpetual infancy stage; there are plenty of premium themes waiting just around the corner on ThemeForest or individual developer websites like WPExplorer & Elegant Themes who can help turn even an unskilled webmaster into making something great happen with design skills alone.

Plugin Options 

The WordPress plugin marketplace has thousands of options for adding features to your site. SEO plugins are just one example, with pricing varying according to the type you choose. You can find free or premium versions on CodeCanyon and developer sites alike. There’s no wrong way if it means getting exactly what customers want without ever leaving their page.

SEO Included

One of the best things about WordPress is how SEO-friendly it makes your website. This means that any site you build on this platform will be indexed by search engines and rank higher, which means more people can find out what’s on offer. There are also plenty of plugins available (like Yoast) to help make sure every page or blog post gets optimized for a top-ranking with ease.

Content Creation Simplified

Creating and publishing content has never been easier with page templates and blog templates on WordPress. With just a few clicks, you can create new pages, add your own text (including images), as well as adjust formatting such as tables or fonts. You’ll be done in no time at all; now, go make something amazing happen on those blogs of yours.

You can create unique designs without relying on third-party tools or coding with WordPress’s Gutenberg page builder, which is now included by default. While there was some initial discussion about this new feature being a problem when it first came out because of how different people would have their own opinions as opposed to one another’s thoughts and ideas for design styles in general, ultimately after using the product myself over time what became clear: It has become quite mature with loads upon features including WYSIWYG interface builders like Divi, Elementor, and many more.

Active Community

The WordPress community is an incredible resource for those who need help with their code. The internet has thousands of blogs and forums covering everything from basic questions to more advanced topics, such as customization options within the program itself or integrating third-party services into your website’s functionality. There are also customer support systems provided by plugins themselves should you run into any issues while using them on a day-to-day basis – not just when something goes wrong. If things go perfectly according to plan, these tools can save valuable time down the line by preventing future problems before they happen. In addition, there are always WordCamps—whether in person at conferences around the world or virtual ones hosted via live stream video conference.

Frequently Updated

WordPress is constantly being updated with new features and bug fixes. This means that your site will load faster, have better security measures in place for your visitors to enjoy a superior user experience on the platform while they browse around. Plus, if there are any updates available through WordPress’s theme/plugin ecosystem, then it’s very easy (and even automated) because most of these items get updated regularly, too – giving them an edge over other platforms that might not be getting support like this at all times or simply don’t offer enough toolsets beyond their core package anymore.

Highly Flexible

With WordPress, you have endless opportunities for creativity as you can create your own themes and plugins. As opposed to other platforms with only one design per website, existing WordPress communities provide hundreds of thousands of more designs, so users have even greater flexibility in what they want out site’s appearance.

Third Party Platform Integrations

Having countless integration with third-party platforms, WordPress is best on social media. You can configure WordPress to automatically share your latest posts to Twitter, Instagram, Facebook with just a few clicks of the mouse. And through plugins, you could foster greater connections by using productivity tools like Trello or communication ones like Slack, too. Even automation tools will trigger certain actions when specific parameters are met (IFTTT is one).

Minimal Hosting Demands

To start a WordPress website is as straightforward as it can be. And if your site traffic grows over time, you can always upgrade to the next tier plan, which provides even more storage space for all those files.


The web world is ever-changing, and WordPress makes it easy for you to keep up with all that’s happening. You can launch your site on a small hosting plan without any necessary features – just upgrade when needed. With this framework in place, there are no limits as long as we have our imagination. And who knows what could happen next? The possibilities will always be wide open, so why not explore them at full speed.

Mobile-Friendly and Responsive

All themes offered by WordPress, at this point, have been made responsive and mobile-friendly, so you don’t have to worry about making any extra adjustments on your end when designing or updating content pieces. In addition, there’s Gutenberg Block Editor, which helps make sure everything looks good no matter what device people view them from – another mark against WordPress’ plus side.

That’s all we have for the perks of using WordPress; now, let us discuss its shortcomings.

Cons of Using WordPress

Options Can Be Overwhelming

WordPress has a lot of features that can be challenging to understand and use. Similarly, if you don’t know what your site will look like before starting development, then WordPress might not work well because it’s difficult when there are so many options available in this platform – especially considering how complex some people want their projects to get.

Security is All on You 

When it comes to security, you can’t just rely on WordPress for your site. You have to be prepared with an intimate knowledge of how the software works and what it takes to maintain its speed, optimize SEO (search engine optimization), ensure security by using plugins like antivirus programs or firewalls—or both. Keep a close eye out because this is one aspect where managed-to-host plans come into play: they offer extra protection from abuse but at an additional cost that many people cannot afford, especially given their already tight budgets.

Customizing Can be Expensive

Many themes and plugins are free, but if you want a fully custom site with more extensive changes in design than what is offered by the built-in options of your chosen theme or plugin, it will cost money. Premium sites can be expensive to develop; if not done professionally, they may lack some important features that would require coding knowledge on behalf of either yourself or someone else who might do this job instead (and charge).

No Dedicated Support

Even though WordPress is one of the most popular content management systems on earth, it also has drawbacks. One major drawback for some people could be that this CMS isn’t commercial and doesn’t come with dedicated support from their company – you’re left to figure out problems yourself through forums, blogs if possible, and perhaps hire developers who can do the job for you.


The best way to have a successful website is with the right professional managing it. Consulting an expert will help you avoid many of these common pitfalls and ensure your site runs smoothly, securely – every time. 

Mpire Solution’s services are here for what you need to be done today or in the future. Please don’t hesitate to contact us for your WordPress queries, so we can get started together, making sure that anything holding back your business growth is worked upon to ensure success.

Follow the link down below and get in touch with us! 

Read More

Transitioning From Drupal 8 to Drupal 9

The era of Drupal 9 is finally here, and it’s time to make the jump. Transitioning from Drupal 8 to Drupal 9 is an easy progression for websites that have been maintaining minor updates. Whether you’re running your site on Drupal 7 or 8, there’s a lot that you will experience from this change, including functionality, interface, accessibility, increased security measures – packing in some pretty impressive features. This way, it becomes much easier than having a complete site change over with everything new again, including branding elements like logos and layouts that might not fit anymore after multiple development rounds. 

This blog sets out how we made these transitions seamless for our clients to benefit from all new functionality & benefits with ease during their upgrade process. Follow these 9 critical points if you are thinking of making an upgrade from Drupal 8 to Drupal 9.

1. Define Clear Goals

When making the transition Drupal 8 to Drupal 9, consider what your organization’s goals and preferences are. You should be able to identify how your website will measurably support these goals before implementing any changes to it. This way, you will attain a successful transition in minimal time and money spent. Outlining these types of metrics at an early stage ensures only the most essential things are focused upon. 

2. Conduct Research For User Experience (UX)

To create a successful user experience, your questions should be designed with your users in mind. The best way to do this is by getting feedback from them. Ask what they need and how it can make their lives easier; better yet, engage directly through surveys or other means of communication like a chat on websites—the critical factor here is remaining agnostic about any solution so as not to bias internal preference towards one path over another.

3. Perform a Content Audit 

The content you currently have on your site may be outdated and does not reflect the voice or style of marketing that has changed since it was first published. Before moving forward, we recommend completing a Redundant, Outdated Trivial (ROT) analysis to better prepare for our following step-defining content types. How do we assess quickly? Remember it is all about being: Timely-Relevant-Understandable-Significant-Targeted.

  • Timely: Is the information up-to-date and current? Is there anything you can do to make it more engaging for the audience or clients?
  • Relevant: Do the audience still find your information relevant? 
  • Understandable: It’s essential to make your content as easy-to-read and engaging for the average reader. A dense text might be a challenge, primarily online, where people have shorter attention spans than they did even five years ago.
  • Significant: Page view statistics provide a detailed breakdown of your site’s traffic. Suppose there is not as much interest in certain pages. In that case, it may be due to poor content quality and language used on those specific pages, which needs some reworking before any more harm occurs from lackluster readership stats.
  • Targeted: Put content that targets your audiences’ interests.

4. Know Your Content Types

The perfect structure for your content types and fields is crucial to a successful site. It’s also vital that you have separate, reusable pieces of content on the same topic and taxonomies with terms attached so they can be imported into other pages or used as categories in line items. The relationships between these parts will dictate how quickly indexing happens when building up from an existing database.

5. Work Alongside Drupal Professionals

With a partnership from an outside Drupal development firm, you’ll be able to achieve your organization’s goals. An ideal team understands what makes yours unique. It can help execute its vision while providing the best value for money in terms of price tag and quality deliverables.

6. Consider Routine Maintenance

The best way to prepare for a transition from Drupal 8 to Drupal 9 is by auditing your site and completing a module audit. You will need to make sure that all of the modules are compatible with this version, as any disabled or deprecated ones won’t work anymore. We recommend giving the following options a look before diving right into updating everything.

  • Check for existing patches on your current Drupal version, then go ahead and try them out. If they work well enough (or at all), make your own patch or comment about how successful it was in the available discussion forums – who knows? Maybe someone else will find this helpful too.
  • If you’re unable to find a patch, consider creating an issue and then commenting on how helpful it was when the module gets closer to Drupal 9.
  • Sometimes, you may want or need to swap modules for newer ones with more features.

7. Speak In The Manner That Connects With Your Audience

Organizations often develop their own language that becomes disconnected from how customers talk and what they offer. It’s important to always use the same terms on a public website, rather than high-level mission statement terminology or other jargon in your values statements.

8. Sequence Your Backlog

Many organizations have a list of improvements they would like to see on their site. Still, it can be difficult for them and the people in charge if there is no clear idea of what needs changing. A good way around this problem could be collecting information from stakeholders about significant changes or updates that need implementing, so all parties are satisfied with the outcome.

9. Ready Your Drupal 8 Website For The Future

To upgrade your Drupal site for the current latest version, i.e., migrate from Drupal 8 to Drupal 9, here’s a list of boilerplate stuff that you need to keep in mind: 

  • When upgrading to Drupal 9, make sure the host you choose has been updated with new requirements.
  • Upgrades are supported from Drupal 8.8 and 8.9, but the latest version available is not enough for a smooth upgrade process; you’ll need to update your theme as well (or use the Update Status module).
  • Keep projects up-to-date with gradual support on new features as well as keep old ones running smoothly.
  • Rector is the best way to remove old, deprecated APIs from your custom code. It can even make some of them disappear for you automatically.


Drupal 10 is due for release in the coming years, so there’s no time like the present to prepare for migrating your Drupal website. The gap between versions will only widen from here on out and with each passing day. It becomes more challenging to keep track of all the changes in addition to whatever features are being added or changed without notice by developers at various companies who work on different parts independently (and sometimes even against one another).

At Mpire Solutions, we can help make this transition possible. Get in touch with us, and let’s work together to take your website on the latest version of Drupal.  

To read more of our blogs, follow the link down below.

Read More