Category: CRM

When building marketing tools or CRM integrations on top of HubSpot, understanding how to work with lists—and how to embed them into dashboards, forms, and external apps—is essential. We’ll dig into how to embed a list in HubSpot, the nuances of static vs active list HubSpot, leveraging the HubSpot List API, and how to handle […]

CRM data architecture between contacts and deals can be the difference between misfired sales workflows and frictionless automation. One common use case that developers and revenue engineers regularly face is automating the sync of contact fields into the deal object in HubSpot—when using custom logic, API integrations, or syncing across systems like Salesforce. In this […]

If you’re diving deep into HubSpot API ecosystem, you’ve probably come across the concept of HubSpot Secret API. But what exactly is it, how do you create it, and how can you securely use it to connect your apps and workflows? In this guide, we’ll walk you through how to use HubSpot Secret API, how […]

As a marketer, theres nothing more frustrating than seeing your email performance drop—only to realize a growing number of contacts have unsubscribed. So naturally, the question arises: where do I find the unsubscribed list in HubSpot? Whether you’re doing a list cleanup, investigating deliverability issues, or planning re-engagement campaigns, knowing how to access and understand […]

If you’re using HubSpot to manage your sales or marketing pipeline and your contacts live in Gmail or Google Contacts, it’s natural to wonder: Can you populate HubSpot from Google Mail Contacts? The short answer is yes — and in this blog, we’ll walk you through how to do it, the options available, common pitfalls, […]

If you’re running an eCommerce store on Shopify and using HubSpot as your CRM and marketing automation platform, syncing order data between the two is a no-brainer. Why? Because understanding what your customers are buying—and when—gives you the power to personalize follow-ups, automate re-engagement, and ultimately grow revenue. In this guide, we’ll walk through everything […]

Does HubSpot integrate with Shopify? Absolutely. We’ll explore how to integrate HubSpot with Shopify using both the native HubSpot Shopify app and custom API-based approaches. We’ll cover high-level strategic benefits as well as technical step-by-step instructions. By the end, you’ll understand the HubSpot Shopify integration, how to set them up, and how to leverage features […]

If you’re running an online store on Shopify and using—or considering using—HubSpot to turbocharge your marketing, you’re probably asking: Does HubSpot integrate with Shopify? Short answer? Yes, absolutely. But the longer answer? There’s a lot more to it than just a simple yes or no. And if you’re trying to decide between HubSpot vs Shopify, […]

Let’s talk about something that’s not super glamorous—but absolutely essential: email authentication. If you’ve ever scratched your head over email deliverability issues in HubSpot, or wondered why some of your beautifully crafted marketing emails are ending up in the spam folder, chances are high you’ve run into the world of SPF, DKIM, and DMARC—whether you […]

Managing deals in HubSpot is essential for optimizing your sales process and improving conversion rates. In this guide, we’ll walk you through how to create a deal in HubSpot, how to set up a deal pipeline, how to create a deal from a contact, how to add deal tags, and even how to bulk create […]