Introduction:

Benchmark Senior Living is a leader in senior care services across the Northeast United States. With over 60 communities and a strong commitment to enriching the lives of seniors, their online presence plays a crucial role in informing families, generating leads, and highlighting their care philosophy. However, over time, their website—built on an aging version of Drupal—became a barrier rather than a bridge.

This case study outlines the journey of migrating Benchmark Senior Living legacy Drupal website to a modern, intuitive, and scalable WordPress solution using the Gutenberg block editor.

Challenge:

The original Benchmark website had served the organization for years, but by 2023, it was showing its age in multiple ways:

Outdated Drupal CMS

The existing site ran on a version of Drupal that had reached end-of-life, which meant increased security risks, higher maintenance costs, and limited support.

Complex Content Management

Editors found it challenging to make even simple updates. Adding pages or rearranging content often required developer assistance.

Rigid Design

The design system was dated, non-responsive in places, and didn’t reflect the warmth and innovation of the Benchmark brand.

Slow Performance

Page load times were sluggish, frustrating users and negatively affecting SEO.

Integration Issues

Connecting with CRM systems, analytics, and lead generation tools was cumbersome due to outdated modules and custom code.

Requirements:

Benchmark internal marketing and IT teams came together to define clear goals for the website overhaul. The ideal solution needed to:

Empower Content Editors

A CMS that marketing staff could use without technical help.

Preserve SEO Equity

Migrate all existing URLs and content without losing search rankings.

Modern Design & UX

A fresh, accessible, and responsive design aligned with their brand.

Faster Performance

Optimize for speed and mobile browsing.

Better Integrations

Seamless connections with HubSpot, Salesforce, and Google Analytics.

Scalable & Future-Proof

A platform that could evolve with the organization.

BACKGROUND

Arizona State University (ASU), a leader in innovation and education, has consistently aimed to provide top-notch digital experiences for students, faculty, and visitors. As one of the largest public universities in the United States, ASU hosts hundreds of websites serving diverse departments, research centers, and academic programs. Over time, their legacy web infrastructure, built on an outdated version of Drupal, began to show its limitations—both in performance and user experience.

Recognizing the need to modernize, ASU embarked on a large-scale digital transformation. The goal: migrate to the latest version of Drupal and simultaneously redesign the website ecosystem to reflect their progressive brand, improve accessibility, and enable better content governance.

THE CHALLENGE

The legacy system presented multiple challenges:

• Outdated Drupal Version: Many of ASU sites were still running on Drupal 7, which was nearing end-of-life. This posed serious security risks and limited the availability of new modules and support.
• Inconsistent User Experience: Over the years, various departments had customized their sites independently. This led to inconsistent branding, UI patterns, and navigation structures.
• Poor Performance and Accessibility: Page speed, mobile responsiveness, and accessibility compliance were inconsistent across the site network, affecting usability and SEO.
• Complex Content Management: Content editors faced a steep learning curve, with non-intuitive backends and custom-built modules that were difficult to maintain.
• Scalability Issues: With the increasing demand for dynamic content and integrations with third-party services, the existing setup struggled to scale efficiently.

REQUIREMENTS

ASU digital team laid out a clear roadmap and set of requirements:

1. Migrate to the Latest Stable Version of Drupal (Drupal 10): Ensuring long-term support, improved security, and modern development capabilities.
2. Redesign the Entire Digital Experience: Create a consistent, responsive, and accessible design system that reflects ASU commitment to innovation.
3. Simplify Content Management: Enable content editors with a user-friendly backend experience, allowing faster content updates without needing technical assistance.
4. Ensure Accessibility Compliance (WCAG 2.1 AA): As a public university, ASU needed to meet legal and ethical accessibility standards.
5. Centralize Governance with Flexibility: Maintain consistent branding and structure while giving individual departments enough freedom to manage their content.
6. Improve Site Performance and SEO: Reduce page load times, optimize for search engines, and enhance mobile experience.

Background:

Dynamic Web Solutions is a dynamic marketing firm that specializes in providing innovative online marketing strategies. They aim to empower their clients with data-driven insights and high-impact campaign strategies.

Join UFABET for Exclusive Offers

Challenge:

Dynamic Web Solutions faced several significant challenges that impeded their efficiency and effectiveness:

• Inefficient Lead Management: Fragmented handling of leads across multiple platforms led to missed opportunities and poor communication.
• Manual Reporting Processes: Disparate data sources made reporting time-consuming and prone to errors.

Lack of Real-Time Insights: The absence of immediate data insights delayed critical decision-making processes.

Objectives

The project aimed to address these challenges by:

1. Streamlining Lead Management: Centralizing all lead data to ensure timely follow-ups and increased conversion rates.
2. Automating Reporting: Leveraging HubSpot’s automated tools to reduce manual labor and enhance data accuracy.

Enhancing Decision-Making: Providing real-time insights to enable quicker, more informed decisions.

Mpire Solutions’ Role

Mpire Solutions, as a strategic partner, was instrumental in:

• Consulting and Strategy Development: Mpire Solutions provided expert consulting services, helping Dynamic Web Solutions identify the most critical pain points and tailor the HubSpot features to address these issues effectively.
• Implementation and Customization: Mpire Solutions led the customization and deployment of HubSpot CRM and marketing automation tools, ensuring they were perfectly aligned with the client’s operational workflows.

Training and Support: Post-implementation, Mpire Solutions facilitated comprehensive training sessions for the client’s team, ensuring they could maximize the use of HubSpot’s capabilities.

Background:

TechGrow Solutions, a dynamic B2B SaaS company, offers cutting-edge growth hacking tools specifically tailored for startups. While the company had a strong product lineup, they were struggling to generate the volume and quality of leads necessary to fuel their sales pipeline. Relying heavily on organic search and email marketing, TechGrow Solutions found that their conversion rates were not meeting their ambitious targets. Realizing the need to tap into new, high-potential channels, they turned to LinkedIn Ads as a solution to reach their ideal audience—startup founders, CEOs, and growth marketers.

Objective:

The primary objective was to significantly enhance lead generation by integrating LinkedIn Ads with HubSpot. This would allow TechGrow Solutions to automate lead capture and nurturing, ensuring a steady flow of qualified leads and a more efficient sales process.

Approach:

1. Smooth Integration of LinkedIn Ads and HubSpot:
   • We began by integrating TechGrow Solutions’ LinkedIn Ads account directly with HubSpot. This integration enabled the automatic capture of lead information from LinkedIn campaigns into HubSpot’s CRM system. With this setup, every lead generated through LinkedIn Ads was seamlessly funneled into HubSpot, complete with relevant details such as job title, industry, and company size.
2. Crafting Targeted LinkedIn Ad Campaigns:
   • Leveraging LinkedIn’s advanced targeting capabilities, we designed ad campaigns that resonated with TechGrow Solutions’ target audience. These campaigns offered compelling value propositions, such as access to exclusive eBooks, insightful webinars, and free trials of their growth hacking tools. The ads were crafted to address the specific pain points of startup leaders, encouraging them to engage and provide their contact information.
3. Automated Lead Nurturing and Follow-Up:
   • Once leads entered the HubSpot CRM, they were automatically enrolled in a customized lead nurturing workflow. This workflow featured a series of personalized follow-up emails, additional content offers, and strategic retargeting ads. The goal was to educate leads about the benefits of TechGrow’s tools, nurturing them through the sales funnel until they were ready for a direct sales engagement.
4. Utilizing Lead Scoring and Segmentation:
   • We implemented HubSpot’s lead scoring system to prioritize leads based on their engagement levels. Leads were segmented and scored according to their interactions with TechGrow’s content, such as email opens, website visits, and downloads. High-priority leads were automatically flagged for immediate follow-up by the sales team, while others continued to receive nurturing content.
5. Continuous Monitoring and Optimization:
   • The integration allowed TechGrow Solutions to access real-time analytics on LinkedIn campaign performance directly within HubSpot. This provided valuable insights into key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost per lead (CPL). We used these insights to continuously optimize the campaigns, ensuring maximum efficiency and effectiveness.

Objective:

Peachjar wanted to improve the efficiency of their marketing efforts by leveraging HubSpot’s advanced segmentation, tracking, and analytics features. They needed better visibility into student engagement and automated workflows for targeted campaigns.

Challenges:

• Limited ability to segment audiences led to generic marketing campaigns.
• Data was disorganized, making it difficult to track student engagement accurately.
• Reports were manually generated, taking up valuable time and resources.

Solution:

Mpire Solutions restructured Peachjar’s HubSpot CRM to allow for more detailed segmentation of their audience based on engagement data. We developed custom modules for tracking student interactions and built analytics dashboards that provided actionable insights. Automated workflows were created to trigger personalized campaigns based on student behavior.

Objective:

RobotLAB needed to automate its sales processes to reduce the manual effort involved in managing leads and customer communications. Their sales team required better visibility into deal stages, lead routing, and real-time data syncing from their product inventory system.

Challenges:

• Manual data entry was error-prone and time-consuming.
• Lead routing and follow-up were inconsistent due to the lack of automation.
• Sales reps lacked real-time access to inventory data, which affected deal negotiations.

Key Actions:

• Automated lead assignment by designing 10 custom workflow rules.
• Integrated Salesforce with RobotLAB’s product inventory system via API, syncing data for 150+ products.
• Created 8 new dashboards for sales performance tracking, including pipeline reports and closed-won deals.
• Implemented automatic email reminders for lead follow-up at 3-day, 7-day, and 14-day intervals.

Objective:

RCN Capital was facing challenges in managing their leads efficiently and automating their marketing efforts. Their current system led to missed opportunities, manual tracking of leads, and a lack of coordination between the sales and marketing teams.

Challenges:

• Manual lead tracking resulted in leads falling through the cracks.
• Marketing campaigns lacked personalization due to inefficient segmentation.
• Data was spread across multiple systems, leading to inconsistent reporting.

Key Actions:

• Migrated 12,000+ customer records to HubSpot without data loss.
• Developed 7 customized workflows for automated lead nurturing and assignment.
• Implemented a 5-step email drip campaign targeting specific customer segments.
• Created 4 custom reports for tracking lead conversion, customer engagement, and sales performance.

O ur client is an established manufacturer and supplier of lifestyle products ranging from kitchen, household, fitness, and outdoor to recreation. Keeping in mind their broad spectrum of products, they are registered sellers on eBay, Amazon, etc.

They were receiving enormous numbers of orders from their partners. To ensure efficient business processes and lesser paperwork, they incorporated cloud based B2B EDI trading solution while integrating it with their NetSuite ERP for end-to-end cycle of order creation to order fulfillment.

Challenge

Being a large scale manufacturer, the client was already getting surplus orders. Due to COVID-19, the demand for their products increased further resulting in a great number of EDI based transactions. Due to a surge in such transactions, the cost of their current EDI service provider had also grown manifolds.

On a separate note, due to a constant increase in the EDI based transactions, mapping requirements also increased exponentially which is a cumbersome process, sometimes taking days and weeks to accomplish. This eventually creates business issues on the client / customer side. Besides, while accuracy remained a core requirement for seamless exchange of business transactions with their trading partners/stakeholders, the solution was also prone to errors.

Requirements

• Stability – the system has to be stable enough to handle several orders.
• Monitoring – the system should be monitored to alert the operation personnel about any errors.
• Partners: B2B and Big Box Retailers including Amazon, Ebay, Sephora, Macys, and Bed Bath & Beyond.

Introduction

Utility Business Media, Inc. (UBM) is the utility industry’s leading publisher and producer of utility safety and leadership-focused content and education. They were looking for some experienced Salesforce development teams to help them set up, track the customer journey, and automate their routine client communication which was based on different criteria within their Salesforce website, such as automated generation of training certificates for registered candidates based on hours completed throughout the sessions. However, the training hours were dynamic and varied from applicant to applicant.

Challenge

When the client reached out to Mpire Solutions they already had a functional Salesforce website. The client used to manually enter the data of the registered applicants based on attendance and training hours in order to generate certificates for each individual.

The UBM management decided to get a customized and integrated Salesforce system that can generate certificates automatically based on hours completed by each registered applicant.

The main challenge was to work on the different conditions, limitations, and validations to automate the process of certificate generation. The client used to record the attendance of the training sessions by manually maintaining an excel sheet before uploading the same to their Salesforce system.

Another challenge was to deal with the exceptional cases throughout the data management system. For instance, an applicant is registered for a specific training session but never punched the attendance, or joined the session late leaving behind no records. We had to consider every basic possibility to create the best-fit Salesforce solution for the client.

Requirements

• Automated Certificate Generation – To generate certificates for each individual based on attendance and hours.
• Eligibility Criteria – To manage and keep track of the registered users before generating the certificate of any particular training.
• Data Integration and Management – To streamline the entire end-to-end training process.
• User Creation – To identify the status of whether the applicant is new or already registered with the platform.

Our client is a renowned manufacturer and supplier of a wide range of healthcare products. They are registered sellers on ecommerce big boxes like Amazon and ebay where the order inflow was constantly growing every passing day, leading to an increase in the B2B trade with partners.

Challenge

Being a large-scale manufacturer, the client was receiving surplus orders and meeting customer demands in a cost efficient manner was becoming a challenge for them on a daily basis. Their existing business process was not well-adjusted to handle such huge number of orders.

While the demand for their products kept growing, it also led to a sharp increase in the transactions causing the existing EDI solution cost exceed the planned budget.

This and other issues pertaining to accuracy of business transactions with their trading partners/stakeholders were eventually creating wide-range of problems on the business and client / customer side.

Requirements

• Stability – the system needs to be steady enough to handle numerous orders.
• Cost Efficiency – the system must be able to handle huge number of transactions with minimal cost on 3rd party EDI services.
• Monitoring – the admin personal should have all the controls necessary to set the desired security and error handling mechanism.