Background
Leading provider of real-time and historical power market data recognized that YesEnergy.com had reached a crossroads.
The existing site ran on an older HubSpot CMS theme carrying accumulated technical debt: rigid page templates, limited drag-and-drop flexibility, and a model that routed every content update through developers.
With a major go-to-market push planned for 2026, a full redesign was commissioned. Design agency Voveo led strategy and visual design; Mpire Solutions was brought in as the dedicated HubSpot CMS development partner.
Challenge
The core challenge was not just building a new website, it was eliminating structural problems that would persist after launch if left unaddressed.
The existing HubSpot theme lacked the modularity of the v2 drag-and-drop framework, creating a developer bottleneck for routine content tasks.
CMS governance was informal, with no clear publishing workflow or sandbox protocols. And the redesign itself required coordinating three parties — YES Energy, Voveo, and Mpire — against a hard February 2026 launch target, where sprint misalignment could cascade into delays.
Solution
Marketplace + Child Theme Architecture
HubSpot marketplace theme provides a maintained, upgradeable base. The YES Energy child theme holds all custom code — keeping the build upgrade-safe and technically clean long after launch.
Drag-and-Drop Module Library
A full library of reusable HubSpot v2 modules — each configurable by a non-technical editor. The marketing team publishes independently without filing developer requests.
Sprint Synchronization
Development sprints ran in lockstep with Voveo's Workstream 7. Mpire also joined pre-sign-off design sessions to validate feasibility before designs were finalized — eliminating rework.
CMS Governance Framework
Defined user roles, sandbox protocols, and a publishing workflow tailored to YES Energy's team size — preventing accidental production changes and establishing clear content accountability.
Content Loading & Guidance
Launch-critical pages were loaded and styled using copy and assets provided by Voveo and YES Energy, with hands-on guidance to enable internal content continuation post-launch.
QA & Post-Launch Support
Cross-browser, responsive, and accessibility QA followed by active support through staging and the post-launch window — covering all HubSpot theme-related issues as they surfaced.
Portal Audit & Theme Architecture
Existing HubSpot portal reviewed; marketplace v2 theme selected; child theme configured for YES Energy.
Sprint-Aligned Templates & Modules
7+ page templates and a full drag-and-drop module library built in lockstep with Voveo's design sprints.
Content Loading & Team Enablement
Launch-critical pages populated; internal team guided through ongoing content management in the new system.
QA, Accessibility & Post-Launch Support
Cross-browser and responsive QA; defect resolution; active support through staging and immediately post-launch.
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Sustainable Platform Architecture
Marketplace theme + YES Energy child theme resolves all prior technical debt. HubSpot platform updates now apply cleanly — no emergency remediation cost, no version lock-in.
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Editorial Independence
Marketing team creates, updates, and publishes content independently via drag-and-drop modules — zero developer involvement required for routine content operations.
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Structured CMS Governance
Defined roles, sandbox protocols, and a publishing flow prevent accidental production errors, maintain content quality, and scale cleanly as the team grows.
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On-Time Launch — February 2026
Sprint-aligned delivery across three parties — YES Energy, Voveo, and Mpire — hit the February 2026 target with zero timeline slippage.
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Client Confirmation at Launch
"The site launched today, it's looking great! We're thrilled." — YES Energy, February 2026.
Impact
Editorial Independence at Scale
YES Energy's marketing team now publishes, updates, and manages content across the full site without any developer involvement — a structural shift from the dependency model of the prior platform.
Zero Technical Debt Carried Forward
Marketplace + child theme architecture is upgrade-safe and maintainable long-term. No bespoke overrides to maintain, no version lock-in, no future remediation cost from platform updates.
On-Time, Three-Party Delivery
Sprint-aligned coordination across YES Energy, Voveo, and Mpire hit the February 2026 launch target with no slippage — demonstrating repeatable multi-party delivery discipline.
Benefits
YES Energy engagement delivers lasting value across three audiences. The platform was built for people, not just for the go-live date — and that distinction is what makes the difference between a website that ages well and one that generates support tickets within 90 days.
Proven Success Trusted Expertise
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