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How to create a newsletter in HubSpot is a question most businesses ask when they want to improve customer engagement but feel overwhelmed by email tools, content planning and subscriber management. Many marketers collect emails in spreadsheets, design newsletters in separate tools and manually send campaigns without tracking results. HubSpot eliminates this confusion by giving you a centralized platform for designing emails, managing lists and automating outreach. And if you want expert execution, working with a trusted HubSpot agency ensures your newsletter strategy drives measurable business outcomes instead of being another monthly task no one reads.
How to setup a newsletter in HubSpot?
HubSpot lets you build a newsletter with custom modules, subscriber lists and branded email templates in minutes.
Why HubSpot Is Ideal for Newsletter Creation
HubSpot simplifies newsletter creation for marketing teams, founders and sales leaders who want consistent communication without juggling different platforms. You get list management, automation triggers, drag-and-drop email design, workflows and analytics inside a single ecosystem no scattered spreadsheets or last-minute reminders.
Real-Life Problem Scenario
Richaelle, a marketing lead at a SaaS startup, used Mailchimp for newsletters, Google Sheets for lead tracking and HubSpot CRM for deals. Every month, she exported contacts manually, checked duplicates, fixed formatting errors and still sent newsletters to the wrong segment. Her CEO blamed the marketing team for unsubscribes and declining open rates.
After shifting everything into HubSpot, Nadia created lists based on lifecycle stages, engagement scores and industries. She now sends newsletters in 20 minutes instead of three days and subscriber complaints almost disappeared.
Step-by-Step Guide: How to Create a Newsletter in HubSpot
Follow these steps to learn how to create a newsletter in HubSpot without confusion or wasted effort.
1. Go to the Email Marketing Tool
Log into HubSpot and navigate to Marketing → Email. Choose the Regular email type. This is the foundation where your newsletter begins.
Real issue solved: Most companies struggle because they start editing templates without knowing the right email type.
2. Choose a Template That Matches Your Brand
HubSpot provides drag-and-drop templates. Pick one that reflects your theme. Avoid unnecessary elements simple layouts improve reading time and mobile friendliness.
Real issue solved: Teams often overdesign newsletters, assuming visuals compensate for weak content. They don’t.
3. Add Logo, Header, Intro and Core Content
Use your brand logo at the top. Add a short introduction (never exceed 2–3 lines). Insert your main content blocks such as:
Blog highlights
Company announcements
Feature releases
Customer success stories
Pro Tip: Humans skim keep each content block concise.
4. Personalize With Tokens
HubSpot lets you greet users by their first name or customize sections based on their behavior. People engage better when emails feel relevant.
Example Hi John, we noticed you downloaded our HubSpot CRM checklist last week.
5. Create the Right Subscription List
The quality of your list determines your open rates. HubSpot lets you build lists based on:
Lifecycle stage
Geographic location
Last email engagement
Industry tags
Real-world example: A U.S. eCommerce brand segmented VIP buyers and sent them exclusive monthly deals. Newsletter-based revenue jumped 32% in 90 days.
6. Preview and Test Your Newsletter
Send test emails to teammates before publishing. Check:
Understanding how to create a newsletter in HubSpot is a strategic advantage not just a marketing task. With strong segmentation, appealing content blocks and automated workflows, businesses build meaningful relationships at scale. If you’re not confident about setup, hiring a HubSpot company ensures newsletters evolve into predictable revenue channels.
FAQs
You can create a newsletter by using HubSpot drag-and-drop email editor, selecting a template, adding your content and sending it to your subscribers from the Email tool.
Go to Marketing → Email → Create Email, choose a newsletter template, add text and images, connect a list, preview the email and click Send or schedule it.
Navigate to Contacts → Lists → Create List, define your filters or imports and save it. HubSpot will automatically group contacts that match your criteria.
Yes, ChatGPT can draft a complete newsletter, including headlines, topics and content ideas, based on your brand tone and audience requirements.
Yes. HubSpot displays open rates, click rates, bounces, devices and subscriber engagement metrics.
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