As a seasoned HubSpot consultant with over 15 years of experience in marketing automation, one of the most common questions I get from clients is: How many emails can I send with HubSpot?
Whether you’re a startup testing the waters or an enterprise running large-scale campaigns, understanding HubSpot email sending limits is key to a successful email marketing strategy.
In this blog, I’ll break down the differences between HubSpot email tools, the limitations that come with each plan, and how you can make the most out of HubSpot email capabilities without running into issues.
How Many Emails Can I Send with HubSpot?
The number of emails you can send using HubSpot depends on:
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Whether you’re sending Marketing Emails or Sales Emails
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Your HubSpot subscription plan
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Any connected inbox limitations
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And your email reputation
Lets unpack these in detail.
How Many Emails Can I Send Free with HubSpot?
If you’re using the free HubSpot CRM, you get access to both sales and marketing email tools—but with limits.
Free Plan Limits
Marketing Emails
You can send up to 2,000 emails per month.
Sales Emails
You can send up to 500 emails per user per day through a connected inbox (Gmail or Outlook).
Sequences
Available only on Sales Hub Starter and above—not in the Free plan.
What Counts Toward the Limit?
For marketing emails, every individual email sent to a contact counts toward your monthly limit. So if you send one email to 1,000 people, thats 1,000 emails.
If you’re testing HubSpot, this limit is sufficient for newsletters, product announcements, or basic lead nurturing. But you’ll likely need more as your business grows.
Understanding HubSpot Daily Email Limits
The daily limits for connected inboxes apply mostly to sales emails, i.e., one-to-one emails sent through sequences, workflows, or manually from a contact record.
HubSpot Daily Email Limit Breakdown:
Gmail-connected inbox
500 emails/day
Outlook-connected inbox
1,000 emails/day (Office 365) or 10,000/day (Exchange server)
Personal email providers
Varies based on your email providers terms
Note: These limits are imposed by your email provider, not HubSpot directly.
If you exceed these limits, your emails may bounce or your inbox could be temporarily blocked from sending.
This is especially relevant for users running automated sequences or bulk outreach.
Marketing Email Limits by HubSpot Plan
Marketing email sends are subject to monthly limits based on your Marketing Hub plan.
Email Send Limits by Plan (as of 2025):
Plan |
Monthly Email Send Limit |
Free |
2,000 emails/month |
Starter |
5x your contact tier |
Professional |
10x your contact tier |
Enterprise |
20x your contact tier |
Example:
If you’re on the Professional plan and have 20,000 marketing contacts, your monthly limit is 200,000 emails.
Pro Tip: Only marketing contacts count toward your email send limit. You can designate which contacts are “marketing” to better control costs and deliverability.
Inbox Limitations HubSpot Users Should Know
Aside from sending limits, your inbox connection has practical constraints too. Here are some things to watch for:
Email threading issues
HubSpot threads emails differently than Gmail or Outlook, which can cause confusion.
Email delays
If you hit your daily limit, HubSpot queues the remaining emails for the next day.
Connected inbox syncing
Syncing stops if your inbox disconnects or you hit provider limits.
How to Maximize Your HubSpot Email Potential
If you’re approaching your email limits, there are a few ways to optimize your strategy:
1. Segment Your Audience
Send emails only to engaged or qualified contacts. This improves deliverability and saves your email quota for contacts who matter.
2. Use Smart Content & Personalization
Instead of sending multiple campaigns to different segments, send one smart email with dynamic content blocks. This reduces total sends.
3. Upgrade Plans Strategically
Moving from Free to Starter, or Starter to Professional, significantly increases your limits and unlocks advanced automation, A/B testing, and reporting.
4. Utilize Sequences for Sales Emails
Sales reps can automate follow-ups using Sequences in Sales Hub. Just be cautious of Gmail/Outlook limits.
5. Monitor Email Health
Regularly check your email performance dashboard to monitor bounce rate, spam complaints, and engagement. Poor performance can lead to internal throttling.
What Happens If You Exceed HubSpot Email Limits?
If you hit your marketing email send limit, HubSpot will:
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Stop sending your campaign
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Notify you in your email performance report
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Recommend upgrading or purchasing additional email sends
If you exceed sales inbox daily limits, emails may:
To avoid this, HubSpot admins should regularly audit sending volume, email authentication (SPF, DKIM, DMARC), and contact engagement.
Pro Tip: Automate Smarter, Not Harder
For businesses running at scale, its not just about “how many emails you can send,” but how efficiently you can use your email quota to drive results.
Using workflows with smart branches, lead scoring, and behavioral triggers will allow you to send fewer—but more relevant—emails.
And don’t forget, HubSpot integrates with tools like:
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Make.com or Zapier for email workflows
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Klaviyo or Mailchimp for external campaigns
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Google Postmaster Tools to track sender reputation
Final Thoughts – How Many Emails Can i Send Free with HubSpot
So, how many emails can you send with HubSpot?
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If you’re just starting, the free plan gives you 2,000 monthly sends.
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For growing teams, Starter to Enterprise plans offer scalable limits.
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And for sales outreach, its all about managing your inbox providers daily cap.
At the end of the day, successful email marketing isn’t about the volume—its about sending the right message to the right person at the right time.
Inbox Limitations HubSpot – FAQs
Can I increase my HubSpot email send limit?
Yes, HubSpot allows you to purchase additional email sends or upgrade your plan for higher limits.
Do unsubscribed or bounced contacts count toward my limit?
No, only emails successfully sent to marketing contacts count toward your limit.
Does HubSpot throttle email sends?
Yes, to protect your email reputation, HubSpot may throttle send speed based on list health and engagement.
Whats the best practice for sending bulk emails in HubSpot?
Use verified sender domains, warm up your list, and maintain a bounce rate below 2% for safe sending.
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