If you’re asking, “How to send a mass email on HubSpot?”—you’re not alone.

As businesses grow, so does the need for sending scalable, targeted communication to your audience.

Whether you’re launching a product, nurturing leads, or announcing a company update, mass emails can be one of the most powerful tools in your digital arsenal.

With over 15 years in HubSpot email marketing, I’ve seen what works and what doesn’t.

In this guide, I’ll walk you through how to send a mass marketing email on HubSpot, the best practices to avoid ending up in spam, and how to personalize your campaigns at scale using HubSpot CRM bulk email features.

Why Use HubSpot for Mass Email Campaigns?

HubSpot isn’t just another email tool. It’s a full-fledged CRM-powered marketing platform. That means every email you send is backed by rich contact data, allowing you to craft personalized mass emails in HubSpot without relying on static lists or third-party tools.

Here’s why businesses love using HubSpot CRM mass email capabilities:

• Easy list segmentation using CRM filters and properties

• Built-in personalization tokens (like first name, company, lifecycle stage, etc.)

• Detailed email analytics on opens, clicks, bounces, and unsubscribes

• A/B testing and smart content for dynamic targeting

• Automation-friendly for follow-up sequences

How to Send a Mass Email on HubSpot

Let’s break down the process of how to send a mass email through HubSpot using the Marketing Email tool available in all paid plans (and in limited form in free plans).

Step 1: Build or Import Your Contact List

You can’t send a mass email without a list. In HubSpot, lists are categorized as Active or Static:

• Active Lists automatically update based on filters (e.g., contacts who opened a certain email or visited a specific URL).

• Static Lists are fixed lists you build manually or import via CSV.

You can create a list by navigating to:
Contacts → Lists → Create list
Here, define your segmentation rules or import contacts.

Make sure all contacts have opted in to receive marketing emails to stay GDPR and CAN-SPAM compliant.

Step 2: Create Your Marketing Email

Head over to:
Marketing → Email → Create Email → Regular

Choose a template or start from scratch. HubSpot offers drag-and-drop modules, so you don’t need to code.

Craft your message and be sure to:

• Use personalization tokens like {{ contact.firstName }}

• Add preview text for higher open rates

• Include an attention-grabbing CTA (Call to Action)

• Add your physical address and unsubscribe link (required)

Step 3: Choose Recipients

Once your email is ready, click the Recipients tab. You can now select one or multiple lists.

This is where HubSpot CRM bulk email power shines. You’re not just selecting a static CSV. You’re targeting segments filtered by real-time CRM data—like deal stage, industry, or activity history.

This flexibility makes it easy to send group emails in HubSpot that still feel one-on-one.

Step 4: Personalization & Smart Content (Optional)

Want your mass email in HubSpot to feel less… mass?

Use smart content to show different content blocks based on CRM data like:

• Contact’s lifecycle stage

• Geographic location

• Device type

• List membership

Combine that with personalization tokens for subject lines and body text, and you’ve got a personalized mass email in HubSpot that reads like it was written just for them.

Step 5: Send or Schedule Your Mass Email

When everything’s set, hit Review and Send.

From here, you can send immediately or schedule for later. HubSpot will warn you of any issues (like missing personalization tokens or unverified domains).

Once sent, you can track opens, clicks, bounces, and unsubscribes right from the dashboard.

What’s the Limit on HubSpot Mass Emails?

The number of emails you can send depends on your subscription tier:

Free HubSpot

You can send up to 2,000 emails/month and use basic tools.

Marketing Hub Starter/Pro/Enterprise

These plans allow larger send volumes, customizable limits, and automation.

That means yes, you can send a mass marketing email on HubSpot Free, but it’s limited in terms of design and volume.

How to Send a Mass Email in HubSpot Free Plan

Here’s a quick overview for free users asking:
“How to send out a mass email in HubSpot without upgrading?”

1. Go to Marketing → Email → Create Email

2. Use a basic template

3. Manually select contacts or use a small list

4. Avoid automation or A/B testing (not available in Free)

5. Track basic metrics like opens and clicks

It’s enough for small businesses or trial users, but if you’re serious about mass marketing emails on HubSpot, upgrading is worth it.

HubSpot CRM Bulk Email Best Practices

Whether you’re using free or paid, these best practices will improve deliverability and engagement:

• Avoid purchased email lists – HubSpot will flag and block them

• Use SPF/DKIM and DMARC – Authenticate your domain to improve inbox placement

• Keep subject lines under 60 characters – Mobile-friendly and clear

• Don’t overuse images – They often trigger spam filters

• Segment and personalize – Even for large groups, personalization increases engagement

How to Send Personalized Mass Emails in HubSpot

Here’s where HubSpot truly outperforms many email tools.

Using personalization tokens and smart lists, you can send one campaign that adjusts messaging for each recipient dynamically. For example:

• “Hi John, as a Boston-based marketer, you’ll love our new tools designed for agencies in New England.”

• “Hi Sarah, as someone on our waitlist, you’re first in line to try the beta.”

To do this:

• Add personalization tokens in subject lines and body

• Use smart rules for sections or CTAs

• Segment contacts by engagement behavior, demographics, or lead score

This turns a group email in HubSpot into what feels like individual outreach—boosting conversion rates significantly.

HubSpot CRM Mass Email – Final Thoughts

Knowing how to send a mass email on HubSpot is more than just clicking “Send.” It’s about harnessing the power of your CRM, personalizing at scale, and continuously optimizing for deliverability and engagement.

With tools like segmentation, personalization tokens, and detailed analytics, HubSpot CRM bulk email isn’t just about reach—it’s about relevance.

How to Send a Group Email in HubSpot – FAQs

Can I send a mass email to unassigned contacts in HubSpot CRM?

Yes, as long as they’re in a list and have opted in to receive emails.

Does HubSpot notify me about bounced emails or unsubscribes?

You’ll get detailed reports post-send with breakdowns by type.

Can I resend the same mass email to those who didn’t open it?

Yes! You can create a new list filtered by non-openers and send again with an updated subject line.

How can I send HubSpot mass emails at once?

To send HubSpot mass emails at once, create a marketing email under Marketing → Email, select your contact list as recipients, and hit Send or schedule it. Ensure your contacts are opted in and your email is connected to a verified sending domain.

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