As a HubSpot consultant with over 15 years of experience across B2B, SaaS, and eCommerce industries, I’ve seen firsthand how small efficiencies can drive major productivity gains.

One of the most underutilized yet powerful tools in the HubSpot ecosystem is the HubSpot snippet—a simple feature that, when used correctly, can revolutionize your team communication flow.

In this guide, we’ll explore exactly what HubSpot snippets are, how they differ from templates, how to use them and the nuances around HubSpot snippets permissions. Whether you’re in sales, marketing, or customer service, this guide will help you optimize your CRM conversations like never before.

What Are Snippets in HubSpot?

HubSpot snippets are short, reusable text blocks of up to 2,500 characters that users can insert into emails, notes, or chat messages inside the HubSpot CRM.

Think of them as your personal library of mini-responses—perfect for frequently used phrases, value propositions, product descriptions, onboarding instructions, or even calendar links.

Unlike email templates that often structure entire messages, snippets are modular—they’re used to quickly add a segment of text without replacing the entire message.

Common Use Cases

• Quick intros and sign-offs in emails

• Standard follow-up questions

• Product disclaimers

• Common answers to support queries

• Personalized meeting link CTAs

• Internal notes and call prep checklists

HubSpot Snippets vs Templates: Whats the Difference?

While snippets and templates are often used together, they serve distinct purposes:

How Do I Use HubSpot Snippets?

Pro Tip: Start snippet names with prefixes (e.g., “sales_” or “support_”) to make them easier to organize and retrieve.

Using snippets is straightforward, but the key is creating the right ones and deploying them at scale. Here’s a simple walkthrough:

1. Creating Snippets

To create a snippet:

1. Go to your HubSpot account.

2. Navigate to Conversations > Snippets.

3. Click Create snippet.

4. Name your snippet and add the text content.

5. (Optional) Add personalization tokens like contact name or company.

6. Save it.

2. Using Snippets in Emails or Notes

To insert a snippet:

• In any email, note, or chat window, type # and the snippet name.

• HubSpot will auto-suggest available snippets. Click to insert.

This works in:

• CRM contact/company records

• Conversations inbox

• Sales emails

• Ticketing interface

• Meeting notes

3. Combining Snippets + Templates

Snippets become especially powerful when used inside email templates. This allows your reps to reuse dynamic parts of the message while personalizing the rest.

HubSpot Snippets Permissions: Who Can Use and Manage Them?

Pro Tip: Create snippet libraries for different teams—sales, support, marketing—and restrict edit access to reduce accidental overwrites.

Snippets are managed under Sales Tools or Conversations permissions. By default:

• Any user with CRM access can use snippets.

• Only users with appropriate permissions (usually admins or team leads) can create, edit, or delete snippets.

To set permissions:

1. Go to Settings > Users & Teams

2. Choose the user and click on Permissions

3. Under “CRM Tools,” adjust access to Snippets

6 Tips for Getting the Most Out of HubSpot Snippets

1. Create team-specific snippet folders
   Group snippets by team function or lifecycle stage to reduce clutter.

2. Include personalization tokens
   Where possible, auto-insert first names or company names to scale personalization.

3. Use naming conventions
   e.g., “sales_followup_1” or “support_FAQ_shipping” for better organization.

4. Keep them short and modular
   Aim for quick inserts. Don’t overload snippets with multi-paragraph content.

5. Use snippets in tickets and chats
   Customer support teams can dramatically speed up response times.

6. Audit snippets quarterly
   Just like templates, snippets can get outdated—especially if pricing, links, or messaging changes.

Snippets in a Sales Workflow

Let’s say your sales team often sends pricing follow-ups. Instead of writing out pricing details every time, you create a snippet called #pricing_standard. The rep can now load this snippet into any email or note instantly, without switching tabs or hunting down a PDF.

Add a second snippet for meeting link: #book_demo. Combine both in a template and now your reps are spending less time typing and more time selling.

What are Snippets in Hubspot – Conclusion

If you’re only using email templates and overlooking snippets, you’re leaving productivity on the table. Snippets empower your sales, support, and service teams to deliver consistent, fast, and personalized communication—all from within the HubSpot CRM.

How Do i Use HubSpot Snippets – FAQs

What is the purpose of snippets for startups and SMEs?

For startups and SMEs, HubSpot snippets streamline repetitive communication—saving time, ensuring consistency, and helping lean teams respond faster to leads, customers, or internal queries.

They reduce manual effort while maintaining a professional tone across touchpoint.

How do I edit a snippet in HubSpot CRM?

To edit a snippet in HubSpot CRM:

1. Navigate to Conversations > Snippets.

2. Locate the snippet you wish to modify and click the Actions dropdown next to it.

3. Select Edit, make your changes, and click Save snippet.

This allows you to update the content, shortcut, or formatting of your snippet as needed.

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