Product & Growth Managers
Improve activation and retention with data driven/compliance onboarding.
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Impact Created
Our Milestones
500
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Projects Delivered
100
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Companies Served
150
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Employees Across the Globe
15
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Years of Excellence
Why Connect Appcues with HubSpot?
Most SaaS companies struggle with:
Disconnection
Disconnected product and CRM data.
Onboarding
Generic onboarding that misses context.
Analytics
Limited visibility into user behavior for sales and success teams.
Human Error
Manual syncs that drain engineering resources.
Signals
Slow reaction to churn signals.
Appcues + HubSpot
With the HubSpot Appcues integration, these challenges disappear. You get a unified view of every customer touchpoint, ensuring your virtual teams act faster, smarter, and with precision.
Personalized Onboarding & Feature Adoption
Use HubSpot attributes, plan tier, lifecycle stage, MRR to target Appcues flows, checklists, and tooltips that resonate with each user segment.
Automated Engagement Workflows
Trigger HubSpot campaigns instantly when users skip tutorials, complete milestones, or respond to in app surveys.
Sales & Success Visibility
Give your reps the context they need. Every Appcues event, from flow completion to NPS response, appears on the HubSpot timeline.
Eliminate Data Silos
Keep profiles in sync automatically. Contacts, companies, and usage data update without manual effort or third party hacks.
Faster Insight to Action
React in real time. Whether its re-engaging stalled users or following up on a detractor feedback, you’ll always be a step ahead.
Auto Data Mapping
Contact and company data mapping every 30 minutes.
Bi-Directional
Two way sync between HubSpot and Appcues.
Event Tracking
In app events recorded directly on HubSpot timelines.
Smart Workflows
Triggered workflows based on Appcues actions
Survey Sync
Surveys and NPS responses automatically routed to CRM records
Tool Compatibility
Compatibility with other tools, including HubSpot Appcues VWO workflows for testing and optimization
Native & Reliable
Officially supported by Appcues, designed to scale.
Secure
Data transfers meet enterprise grade standards.
Flexible
Works for startups and enterprise SaaS alike.
Actionable
Designed for go-to-market teams who need instant insights or scheduling, not just raw data.
Why Hire Our Consultant
Success Stories
The Appcues HubSpot integration bridges the gap between product usage and CRM data. Every in app event, survey, or feedback captured in Appcues can flow directly into HubSpot. At the same time, HubSpot contact and account data enriches Appcues experiences, enabling you to deliver hyper-personalized onboarding, tooltips, and campaigns.
With Appcues HubSpot, Onboarding shifted from static to dynamic. Sales gained visibility into what users actually did in-app, and success team finally had the context to act on NPS scores. Activation improved within weeks.
With Appcues HubSpot, Onboarding shifted from static to dynamic. Sales gained visibility into what users actually did in-app, and success team finally had the context
Sarah
VP of Growth
Before this integration, our CRM was blind to product usage. Now our marketing team launches workflows tied to real behavior like re-engaging users who skipped setup. Engagement rates are up 35%.
Before this integration, our CRM was blind to product usage. Now our marketing team launches workflows tied to real behavior like re-engaging users who skipped
Daniel
Lifecycle Marketing Lead
Integrating Appcues with HubSpot gave us a single source of truth. Ops team eliminated manual syncs, and product managers finally had the data to tailor in app flows based on CRM attributes. The time saved has been huge.
Integrating Appcues with HubSpot gave us a single source of truth. Ops team eliminated manual syncs, and product managers finally had the data to tailor
Priya
Head of Product Operations
Who Benefits from HubSpot + Appcues
This integration is built for cross functional SaaS teams:
Marketing Teams
Build segmented lists and launch behavioral campaigns directly from HubSpot.
Sales Reps & SDRs
Prioritize outreach with visibility into feature usage and engagement.
Customer Success & Support
Proactively manage churn risk with NPS, survey, and health data synced into HubSpot & Telegram.
Data & Ops Teams
Reduce overhead with a two way sync that keeps systems aligned.
FAQs
FAQs
No. Its a native integration. Connect your HubSpot account, set your mapping, and data flows automatically.
Profiles sync every 30 minutes, with near real time event logging.
Yes. Every tracked event appears on the HubSpot contact timeline.
Yes, you can combine HubSpot Appcues VWO workflows for experiment driven optimization.