Category: Analysis

Introduction Digital marketing has come a long way. From email to search engines, mobile to social media, digital ads to content marketing—the industry’s evolution hasn’t been boring at all. To help put things into perspective, this post reviews the history of digital marketing and provides insights into where we’re headed. Digital marketing is a strange […]

Introduction You can’t improve what you don’t measure. Businesses are constantly trying to put the finger on visitor engagement and ROI to optimize their content marketing and online advertising efforts. Without data, you are just shooting in the dark. So here are the top 10 website performance metrics that every business should be paying attention […]

Introduction Web 3.0 refers to the third major release of the World Wide Web. It is designed to be more powerful and to include several more extensive changes than previous versions. In particular, it is designed to allow users to be in control of their data and use this information in new ways. As a […]

Introduction With a vision to permit digital creators to simply set up a new web storefront for their customers, tech giant Google’s Area 120 has introduced an extravagant service named QAYA. This new project, QAYA, was co-founded by a person who is known as a founder-in-residence at Area 120, Nathaniel Naddaff-Hafrey. He previously worked on […]

Introduction The IT industry is facing a kind of pandemic threat in terms of security. It is believed that international hackers are already at work targeting the security flaws. The authorities have issued a serious warning, encouraging regulatory officials to address the problem as soon as possible because it’s so vulnerable to hacking — and advising those with general populace […]