How to Set Up HubSpot LinkedIn Integration?

If you’re using HubSpot CRM to manage leads and sales outreach, connecting it with LinkedIn can enhance your team productivity and lead generation efforts. The HubSpot LinkedIn Integration enables marketing and sales professionals to engage with prospects directly through LinkedIn, sync lead data automatically and track interactions all within the HubSpot dashboard. In this blog, we’ll walk you through how to set up HubSpot CRM LinkedIn Integration and why it’s a critical move for businesses relying on B2B outreach.

Why Integrate HubSpot with LinkedIn?

LinkedIn stands out as the leading social network for professionals in B2B marketing and sales. Integrating it with HubSpot ensures you never miss a lead or touchpoint. Here’s what you unlock with this setup:

• Effortlessly transfer lead form data from LinkedIn directly into HubSpot.

• Track LinkedIn conversations within your CRM.

• Run LinkedIn ad campaigns directly from your HubSpot Marketing Hub.

• Get visibility into which contacts engage with your content.

Integrating HubSpot CRM insights with LinkedIn’s networking capabilities strengthens your outreach efforts and ensures all prospect interactions are recorded.

Prerequisites Before Integration

Make sure you’ve gathered the necessary prerequisites before you begin:

• A HubSpot account with Marketing Hub Professional or Enterprise access.

• Administrator privileges for your organization LinkedIn page or LinkedIn Ads account.

• Permissions to connect integrations within HubSpot.

Step-by-Step Guide: How to Set Up HubSpot LinkedIn Integration?

Step 1: Access HubSpot LinkedIn Integrations Panel

1. Log in to your HubSpot account.

2. Navigate to Marketing > Ads.

3. Click the ‘Connect Account’ button found in the upper-right section of the screen.

4. Choose LinkedIn Ads from the available ad network options.

This step establishes the core connection that allows lead data and campaigns to sync.

Step 2: Grant Permissions to HubSpot

When prompted, log into your LinkedIn account. You’ll be asked to allow HubSpot to access certain permissions such as:

• Managing ad accounts.

• Viewing and pulling form submissions.

• Tracking engagement metrics.

Ensure you’re logged into the correct LinkedIn profile with admin privileges.

Step 3: Sync LinkedIn Lead Gen Forms

Once your LinkedIn account is connected, follow these steps to activate lead syncing:

1. In HubSpot, head to the Marketing tab, choose Ads, and then click on Lead Syncing.

2. Select the LinkedIn account you connected.

3. Choose the forms you want to sync automatically into HubSpot.

4. Assign these leads to specific contact properties or workflows.

HubSpot will now pull in new leads whenever someone fills out a LinkedIn form.

Step 4: Map Form Fields to HubSpot Properties

To ensure clean data entry, map each LinkedIn form field to an existing property in HubSpot. For example:

• “Full Name” → First Name + Last Name

• “Email” → Contact Email

• “Company Name” → Company

Accurate mapping improves segmentation and automation performance.

Step 5: Automate Lead Nurturing with HubSpot Workflows

Set up HubSpot workflows to automatically engage with leads from LinkedIn. Here’s how:

1. Go to Automation > Workflows.

2. Create a new workflow using the trigger: Form Submission > LinkedIn Form.

3. Set actions like:

   • Send a follow-up email.

   • Assign a task to the sales team.

   • Add lead to a specific list or lifecycle stage.

This ensures no opportunity is delayed or missed.

Step 6: Track LinkedIn Ads Performance in HubSpot

Under the Ads section in HubSpot, you can now view metrics such as:

• Clicks and impressions.

• Cost-per-lead (CPL).

• Form conversion rates.

• ROI from LinkedIn campaigns.

This centralizes all campaign reporting and makes attribution simple.

Best Practices for HubSpot CRM LinkedIn Integration

• Use Custom Lists: Create dynamic lists in HubSpot for LinkedIn leads to easily track campaign results.

• Leverage Lead Scoring: Assign scores to leads based on LinkedIn form behavior and engagement.

• A/B Test LinkedIn Ads: Optimize ad creatives and messaging using HubSpot reporting data.

• Train Sales Teams: Ensure your SDRs or BDRs understand how LinkedIn-sourced leads enter HubSpot and where to engage.

Common Troubleshooting Tips

• If LinkedIn forms are not syncing, verify that:

  • You have the correct permissions on LinkedIn.

  • The correct form is selected in HubSpot lead syncing panel.

  • Ad blockers are not preventing the integration.

• If lead details are missing, review your field mapping settings in the “Lead Syncing” section.

Conclusion

The HubSpot CRM LinkedIn Integration helps bridge the gap between lead generation and relationship-building. By syncing your LinkedIn marketing efforts with HubSpot powerful CRM and automation features, your business can streamline outreach, nurture more effectively and close deals faster. Whether you’re running campaigns or nurturing LinkedIn-sourced leads, having both platforms connected ensures nothing slips through the cracks.

If you’re looking for expert help in setting up HubSpot integrations or optimizing your CRM workflows, Mpire Solutions can help you turn complex systems into results-driven tools.

FAQs

1. Can I integrate personal LinkedIn profiles with HubSpot?
No. HubSpot only integrates with LinkedIn Company Pages and LinkedIn Ads accounts.

2. Is the LinkedIn integration available in HubSpot Free?
The LinkedIn Ads integration requires a paid HubSpot Marketing Hub Professional or Enterprise plan.

3. How long does it take to see leads in HubSpot after form submission?
Usually, new leads appear in your CRM within a few minutes after a form is submitted.

4. Can I run LinkedIn ad campaigns from HubSpot directly?
Absolutely after integration, you can launch and manage LinkedIn ad campaigns right from the HubSpot Ads dashboard.

5. Can I track conversations from LinkedIn messages inside HubSpot?
Not directly. While direct messaging integration is minimal, you can record conversations manually or utilize external tools for enhanced tracking.

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