Managing deals in HubSpot is essential for optimizing your sales process and improving conversion rates.

In this guide, we’ll walk you through how to create a deal in HubSpot, how to set up a deal pipeline, how to create a deal from a contact, how to add deal tags, and even how to bulk create deals.

Whether you’re a small business or an enterprise, this guide will help you streamline your sales process in HubSpot.

What is a Deal in HubSpot?

A deal in HubSpot represents a strong sale or transaction with a prospect or customer.

Deals track the progress of sales opportunities through different pipeline stages, helping businesses forecast revenue, manage sales activities, and ensure that no opportunities slip through the cracks.

How to Create a Deal in HubSpot

Creating a deal in HubSpot is simple. Here’s how you can do it:

Method 1: Creating a Deal from the Deals Dashboard

Log into your HubSpot account.

Navigate to Sales > Deals.

Click on Create deal in the upper-right corner.

Enter the deal details:

• • Deal Name – A clear title for the deal.
  • Pipeline – Choose the appropriate sales pipeline.
  • Deal Stage – Select the current stage (e.g., “Lead”, “Negotiation”, “Closed-Won”).
  • Amount – The estimated deal value.
  • Close Date – Expected date of closing.
  • Deal Owner – Assign a salesperson to manage the deal.

In the Associate deal with section, link the deal to related contacts or companies.

Click Create deal.

Method 2: Creating a Deal from a Contact Record

If you’re already viewing a contact in HubSpot and want to create a deal directly from that record:

Go to the Contacts tab and find the relevant contact.

In the right sidebar, locate the Deals section.

Click + Add.

Select Create new deal.

Enter the deal details and ensure its linked to the contact.

Click Create.

This method ensures that the deal is automatically linked to the contact, making it easier to track interactions.

How to Create a Deal Pipeline in HubSpot

A deal pipeline represents the different stages that deals go through in your sales process. Setting up a custom deal pipeline helps businesses track sales progress more effectively.

Steps to Create a Deal Pipeline

Navigate to Settings in your HubSpot account.

Click Objects > Deals from the left sidebar.

Select the Pipelines tab.

Click on + Add pipeline.

Name your pipeline and define the stages (e.g., Lead, Proposal Sent, Negotiation, Closed-Won, Closed-Lost).

Assign probabilities to each stage to estimate conversion chances.

Click Save.

Having a well-structured deal pipeline allows your sales team to prioritize efforts based on deal progress.

How to Create Deal Tags in HubSpot

Although HubSpot doesn’t have a built-in tagging system for deals, you can use custom properties or labels to categorize deals.

Method 1: Using Custom Properties

Navigate to Settings > Properties.

Click Create Property.

Select Deal as the object type.

Set the field type to Dropdown select or Multiple checkboxes.

Name the property (e.g., “Deal Type” or “Priority Level”).

Save and apply it to your deals.

Method 2: Using Labels in Pipelines

Edit your deal stages in Settings > Deals > Pipelines.

Add colored labels to indicate deal status (e.g., “Hot Lead”, “Priority Client”, “Follow-up Required”).

Using these methods, you can effectively “tag” deals for better organization.

How to Bulk Create Deals in HubSpot

If you need to create multiple deals at once, HubSpot allows bulk deal creation using an import function.

Steps to Bulk Create Deals

Navigate to Contacts > Import.

Click Start an Import and select File from your computer.

Choose One File > Multiple Objects > Deals.

Upload a CSV file containing deal data. Ensure that:

• • The headers match HubSpot deal fields (e.g., “Deal Name”, “Amount”, “Close Date”).
  • Contacts and companies are properly associated.

Click Next, map the fields correctly, and import the file.

Once the import is complete, you’ll have multiple deals created in one go, saving time.

Best Practices for Managing Deals in HubSpot

Use Automation

Automate deal stage movements based on activity triggers.

Leverage Deal Forecasting

Use HubSpot forecasting tools to predict revenue.

Assign Deal Owners

Clearly define deal responsibility within your sales team.

Monitor Performance Metrics

Track deal conversion rates and pipeline velocity.

How to Create a Deal from a Contact in HubSpot – Conclusion

By following the steps in this guide, you can efficiently create and manage deals in HubSpot to optimize your sales process.

Whether you’re setting up a deal pipeline, associating deals with contacts, using deal tags, or bulk creating deals, these methods will help you stay organized and maximize sales.

How to Create a Deal Pipeline in HubSpot – FAQs

What is the difference between a contact and a deal in HubSpot CRM?

In HubSpot CRM, a contact represents an individual (lead, prospect, or customer) with whom your business interacts, storing their details and communication history.

A deal, on the other hand, tracks a potential revenue opportunity, moving through various sales pipeline stages until it’s won or lost.

Contacts can be associated with multiple deals to reflect ongoing business opportunities.

How to create a custom deal property in HubSpot CRM?