PepsiCo’s Unified Digital Asset Management Solution Built on Drupal 10

In the ever-evolving landscape of digital content, PepsiCo recognized the need to rethink its approach to managing brand assets. The existing disparate systems hampered collaboration across teams, led to inconsistent branding, and made asset discovery a cumbersome process. This challenge was exacerbated by the proliferation of digital content created for multiple campaigns operating globally. To address this, PepsiCo sought a comprehensive Digital Asset Management (DAM) platform capable of serving as a single source of truth. The goal was to centralize various brand assets in a scalable and secure environment, thereby transforming how the organization managed its critical marketing materials. The selected technology stack included Drupal 10 as the core platform, hosted on AWS, ensuring robust performance and future-proof scalability.

PepsiCo’s existing setup consisted of a mosaic of unintegrated systems, making it difficult for teams across marketing, creative, and business units to collaborate effectively. The lack of automation resulted in time-consuming manual metadata tagging, which inevitably led to reduced asset searchability and usability. Version control issues further complicated the situation, as teams had no clear way to manage updates and approvals, risking brand inconsistency. Additionally, security concerns regarding access control and compliance loomed large, especially given the sensitive nature of the assets involved. PepsiCo needed a cohesive solution that not only met the immediate challenges of asset organization and retrieval but also aligned with future growth and integration with other critical systems.