Enhancing Marketing Efficiency and Engagement for Peachjar with HubSpot Custom Modules
CLIENT:
Peachjar
INDUSTRY:
Marketing and Advertising
SERVICES PROVIDER:
HubSpot Custom Modules, Data Structuring, Analytics Setup
Objective:
Peachjar wanted to improve the efficiency of their marketing efforts by leveraging HubSpot’s advanced segmentation, tracking, and analytics features. They needed better visibility into student engagement and automated workflows for targeted campaigns.
Challenges:
- Limited ability to segment audiences led to generic marketing campaigns.
- Data was disorganized, making it difficult to track student engagement accurately.
- Reports were manually generated, taking up valuable time and resources.
Solution:
Mpire Solutions restructured Peachjar’s HubSpot CRM to allow for more detailed segmentation of their audience based on engagement data. We developed custom modules for tracking student interactions and built analytics dashboards that provided actionable insights. Automated workflows were created to trigger personalized campaigns based on student behavior.
Key Actions:
- Segmented the audience into 25 different categories based on engagement data.
- Built 5 custom HubSpot modules to track specific engagement activities (e.g., email clicks, form submissions).
- Implemented automated campaign triggers that initiated based on student activity, with 12 email sequences built around specific engagement actions.
- Created 6 real-time analytics dashboards that provided insights into student interactions, campaign performance, and ROI.
Results:
- Launched 50+ personalized campaigns in the first quarter, with over 30,000 targeted emails sent.
- Achieved an increase of 8,000 in unique student interactions within the first three months.
- Reduced manual reporting time by 100 hours per month with real-time analytics dashboards.
- Generated $500,000 in additional revenue from increased engagement and more effective targeted campaigns.
