Transforming Lead Management and Marketing Automation for RCN Capital
CLIENT:
RCN Capital
INDUSTRY:
Marketing & Advertising
SERVICES PROVIDER:
HubSpot CRM Implementation, Marketing Automation, Data Migration
Objective:
RCN Capital was facing challenges in managing their leads efficiently and automating their marketing efforts. Their current system led to missed opportunities, manual tracking of leads, and a lack of coordination between the sales and marketing teams.
Challenges:
- Manual lead tracking resulted in leads falling through the cracks.
- Marketing campaigns lacked personalization due to inefficient segmentation.
- Data was spread across multiple systems, leading to inconsistent reporting.
Key Actions:
- Migrated 12,000+ customer records to HubSpot without data loss.
- Developed 7 customized workflows for automated lead nurturing and assignment.
- Implemented a 5-step email drip campaign targeting specific customer segments.
- Created 4 custom reports for tracking lead conversion, customer engagement, and sales performance.
Solution:
Mpire Solutions implemented a customized HubSpot CRM and Marketing Hub system to consolidate data from multiple sources. The migration involved over 10,000 customer records and the creation of automated marketing workflows. Custom dashboards were built for real-time analytics, and an email nurturing sequence was set up to engage leads based on their interaction with marketing campaigns.
Results:
- Captured 2,500 new leads in the first three months of implementation.
- Increased monthly email open rates by 3,000 (from 10,000 to 13,000) by personalizing campaigns.
- Reduced manual lead tracking time by 60 hours per month.
- Closed 250 additional deals within the first quarter post-implementation, leading to a revenue increase of $1.5 million.
