Sharepoint Security Best Practices

Nowadays, security incidents and data breaches are being reported almost on a weekly or monthly basis. This has become a key reason why organizations are taking data security seriously and are holding themselves accountable as the owners of data / information. Consequently, progressive organizations are now holding all their staff accountable and not just IT staff for data protection.

With platforms like Microsoft SharePoint which enable users to share and control organizational data, the chances of a deliberate or inadvertent breach of information increase exponentially. Yet as users organize their files and folders and important documents – essentially their intellectual property in SharePoint – they want it to be secure. Obviously, in scenarios like these with this or similar platforms, even the most stringent security policies and protocols would not suffice to control a breach.

The Challenge is how to properly secure the site and share content with other users, internal and external organizations so that users only get to see what has been shared with them. Keeping in mind SharePoint security, there are a number of best practices that help mitigate the most prevalent risks.

1. Single administrator per site
For websites, sub-sites or web portals created with SharePoint, it is highly recommended that there should be only one administrator at a time. It is also recommended to add the administrator’s details to the landing page of a site, enabling users to easily contact the person for help and advice. This would limit the number of people with full access to the website and minimize possible targets in the event of data leaks.

2. No item-level permissions

While it may seem that a higher and more secure level of data integrity can be maintained in SharePoint by carefully optimizing access to data and its sharing. You may also have the flexibility to set security configurations at the document, folder, and site or library level. But the experts recommend otherwise.

Even though organizations can set permissions on almost any level with SharePoint, it is not possible to control or oversee single item level permissions. Since assigning a lot of single file permissions may lead to problems related to control over data and information, therefore assigning such item-level permissions is not recommended at all.

3. Control people’s permissions in Groups
SharePoint provides its admins the facility to assign different permissions on multiple levels, i.e. permissions in groups. However, it is neither advised to give full or unlimited access to everyone nor recommended to assign permission rights to singular users. You may need to change multiple user permissions at a time. This is considered a highly recommended approach since it is very easy for administrators to change each person’s permissions in groups.

Through SharePoint, you can assign the following types of permissions to users:

Read – viewing and downloading documents;
Edit – creating and deleting permissions;
View only – viewing access to documents, items and pages
Contribute – creating, deleting, viewing and changing list items or single documents;
Approve – partial administrator rights, editing / approving list items, documents or pages;
Design – creating document libraries and lists, as well as making design related changes to the sites(s);
Limited access – access to a specific item or document;
Full control – access to anything and everything within the system;
Keeping in mind that permissions with administrator rights are subject to higher chances for data breach, so they should be given out only after serious consideration and verification.

4. “Share” permission is a huge risk
SharePoint’s “Share” permission gives you the option to share any single item with anyone within SharePoint. But creating a new item level permission or sharing items or documents externally can highly increase the vulnerability of company data to a variety of security issues. It is very common for organizations and their IT security staff to overlook sharing permissions set on various levels within SharePoint or other content collaboration platforms. This can become a high security risk and therefore should be undertaken with a lot of attention.

5. Specified Access to SharePoint site
You can also make your data, information and content secure by specifying network location, IP address(s) or default link permission to access SharePoint. Staff or users of your organization can access a SharePoint site only if they are accessing the site through the specified network or IP or default link with assigned permission.

6. Take advantage of Microsoft’s built-in security features
There are a number of built-in features in Microsoft when it comes to security, some of which are enabled by default and the rest need to be configured. The two most important features when it comes to security are data encryption and virus detection. You can also configure the required settings in Microsoft Teams.

7. Adjust your External Sharing Settings
One of the key things you can do to make your content more secure is adjust your external sharing settings. You can simply disable external sharing at site level within the SharePoint Admin Center.

8. Ensuring personal devices of your staff are locked or have safety protocols
There are some non-technical aspects about SharePoint security. Most of the organizations make sure to secure desktops and laptops of their staff but often forget that their mobile devices are even more at risk without proper protection. With an increasing number of these users bringing their personal devices to work and accessing company’s business systems, it is highly recommended to implement some protection on their personal devices including password protection, multi-factor authentication, etc.

9. Segregation of Duties
Often overlooked by most SharePoint Administrators is a possibility of a security breach if a disgruntled administrator with a lot of permissions decides to wreak havoc. This is why it is important to segregate the duties of employees to ensure that no single person has full and complete access.

10. Enable Relevant Policies
One of the many steps that can be taken to enhance SharePoint’s security is enabling Data Retention and Data Loss Prevention Policies within the compliance center.

11. Staff Training
Training your staff to use SharePoint while complying with all security policies is an approach that all professional organizations should adopt.

CONCLUSION
Any Microsoft SharePoint server may contain a huge amount of data and information, some percentage of which will be definitely critical, sensitive or confidential. Carelessly configured permissions can put this information at risk.

Irrespective of the size and nature of business, it is critical for all organizations to adopt SharePoint security best practices. Securing data and information in SharePoint requires discipline and commitment from all stakeholders including organizations, IT administrators, and users.

Since SharePoint is a highly flexible platform and its security model is built on the same lines, it is very easy to define security permissions, like read, write or edit, at any level – from as broad as the whole site collection to as low as a single item or document.

However, while it may seem very easy to assign these permissions directly to users, it can bring upon some daunting challenges. Hence, it is recommended to use Groups while assigning permissions, which is a secure and stable security model. Through this approach, permissions are applied to a group and not individuals. When any adjustment in permissions is required, it can be easily done on the group level. Users can be easily removed or added to a group, without the need for any specific permissions.

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Professional development programmer cooperating meeting programm

How to automate your business with Zapier and do other important stuff?

As an entrepreneur, time is of the essence. A successful business is all about efficient processes. Repetitive processes can be automated. If a job takes more than one hour every day and you do it five days a week, this means you are investing 20 hours on a repetitive job. 

It’s not wise to leave workers doing something that a machine can easily do within seconds. Instead, human brainpower must be used to create tasks. Yet too many people are bogged down with productivity-wasting work. From copy and pasting information to sending repetitive emails.

When you automate a task, it means that you’ll be saving some time that can be invested in high-level tasks of your business. 

But as always, starting is the key. 

In this blog post, you’ll learn how to automate your life and business using Zapier. 

What is Zapier? 

A workflow automation tool that connects apps that you are already using and provides you free time to take care of important stuff. 

A simple example is to get contact, and Zapier will help you automate things and get more out of that contact. 

For instance, with a new contact, you will be able to create a list, send automated emails, make customized connections, and build a secure connection with those people. 

You can wait for third-party app integrations to offer you a solution. You can hire expensive freelance programmers to build custom software for you. Or you can simply do it yourself with Zapier, and then get back to the work that matters most to your business.

Social Media & Newsletter 

One of the toughest jobs in a startup is to stay consistent with social media postings. Advanced marketing strategies must be used to elevate your business. 

It’s challenging to find ideas for social media posts. With the Zapier plugin, you can save information on the go and send it to any scheduling app like Buffer and choose the time of posting. 

The extension Push by Zapier can help you extract information and share it after adding some words. 

Zapier gives you an option to add multiple actions in a single workflow. 

In the above example, you’ve seen that you can send a post to schedule on Buffer, you can add more one action like “add to Buffer” and “send as a newsletter.” 

This is how you can quickly fill your queues every week by posting on social media and sending a newsletter to the audience at the same time. 

push zapier

Deep insights about your contacts 

When a visitor fills out a form, it gets you some information about the visitor. How about knowing the company size, location, and social media accounts of the visitor? 

A tool known as lead enrichment can help you get the relevant data from the visitor just by giving away an email address. You can easily target the right company for your business and collect the relevant information that can easily be used afterward. 

The potential candidates can be moved to Trello (you can also automate this task) and give a personal touch to each prospect before pitching them your business. 

Google Document Templates 

Every business involves a lot of quotes, documents, and invoices. Zapier makes it easy to create PDF documents of those invoices with the Google document template. You can simply copy the data and use some “tags” to update the date on a template. 

For instance, in a document, you will be required to add [FirstName] in the template. Lead enrichment can help in achieving this job. 

One Zapier tool has multiple applications. Just seek the problem that you need to solve, and Zapier has a tool for it. 

If you run a Podcast, you can use this data to copy the questions from a document and prepare an interview for your next guest.  Later, you can move that data on Trello and use it sometime. 

The most amazing part is that you just need to pull out this template 10 minutes before the interview and prepare a fantastic customized interview within minutes without changing much content. 

ZapierPDF

Create lists 

Creating lists is no doubt the most tedious task, but if used right, it can save a lot of time. 

Digest is a tool by Zapier that can help with task automation.

Create a list of your best leads 

With the Lead Score tool, you’ve gathered data. You can take that data and run with this tool to organize your leads into specific lists. For instance, you can take a company and make lists of 10 people and create a list that you can handle at a time. 

Zapier leads list on Trello

Take the best leads and move them to Trello. It’s quick to scan, and you can visit their websites and create customized lists for them. 

Project management activity

It is smart to know what happened at the end of each week. With digests, you can create daily reports. At a specified time, an email can be sent into your inbox, and you’ll receive the daily report, which can help you plan things better. 

ZapierCreatLists

Over to you

As you’ve seen that you can automate more things with Zapier than you can think. 

Think more ways in which you can use Zapier and automate things. The sooner you start automating things, the easier it will be for you to work smarter. 

Just pick one thing at a time and automate it. Over time, it will become a habit to put repetitive things on Zapier. The more you automate things, the more time you’ll have to do the essential things in business. 

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Warehouse Management: Tips for Efficient Ecommerce Order Fulfillment

There’s nothing more frustrating for a customer to find out that their selected product or the item trending on Instagram is out of stock – not a big deal. 

But the worst-case scenario occurs when they’ve already paid for the product, and then they receive a message that the product is not available in the inventory. 

For an eCommerce store, this follows a bad reputation, a lot of negative comments in social media, and losing potential customers that were ready to try your product. 

46% of the small businesses still operate on a manual inventory.

Manual inventory is cheaper, but there are risks of errors. A company with a multi-channel strategy will have diversified channels with simultaneous sales happening. 

Without some customization of a multi-channel inventory system, an eCommerce business will suffer slowing packaging and dispatching processes. And it will minimize the risk of selling the wrong products to customers.   

A growing business will encounter new problems every day if the inventory is out of order. An eCommerce business that allows overselling can face out of the stock problem, high return rate, and issues with shipping operations. 

Happy customers will improve the reputation of your eStore. To achieve that, you need an eCommerce inventory system that can pick, pack, and ship products faster. 

An eCommerce business with efficient order fulfillment will ease the work of employees, generate sales, and make customers happy.

In this blog, you’ll read warehouse management tips best practices for eCommerce order fulfillment that will help your business to scale on a global level. 

 

Classify the Inventory

 

eCommerce business demands smooth operation. The categorization of the inventory enables maximized access to the inventory. Every product must be labeled with a company’s defined numerical system. The numerical system will represent the batch number, color, size, and location of the product. 

It helps in pinpointing the exact location of the product. Smooth picking, packaging, and dispatching of the product will eliminate confusion with the customer. 

 

Identify Stock Requirements

 

A simple formula can quickly determine stock requirements:

(Avg. Product Sales / Number of working days) X Avg. Delivery time of the Product

This formula will determine the minimum product threshold that you need to avoid ‘out of stock’ warnings for the customers. 

It’s normal to run short of stock because a manual warehouse makes it challenging to keep track of the stock. 

That’s why it’s essential to calculate your restocking time so that customers will get a clear idea of the availability of the product. The customers who are eager to buy must be informed regarding the status of the product.  

To maintain the quality of the product, the inventory must be managed appropriately. The damaged products must be discarded as soon as they expire. 

There must include a regular check on storage conditions – the room temperature, how the boxes are piled up can affect your goods. 

A detailed check on the labels, descriptions, and reference numbers will prevent any inaccurate deliveries. 

Another reason to monitor your inventory is to know how many days your inventory will last and what is the return rate of the inventory, which will affect overall stock. 

 

Get Rid of Stock

 

The frequency for each company is different. But it’s smart to analyze which products are not performing well. Identify the items which are taking the extra shelf space, giving no return of investment. Get rid of them. 

One smart way to dispose of the less popular products is to sell them via complimentary channels like Amazon, Etsy, and eBay. This will help you explore new demographics for your company and customers that might be interested in checking out your complete catalog. 

In short, managing your multi-channel inventory is the key to optimize your warehouse, giving customers a seamless process. The right warehouse management software will make your fulfillment times shorter, satisfy customers, and lower your return rates. Here are some warehouse management tips that’ll get businesses scale fast.

 

Create Warehouse Guidelines

 

Hiring employees for your warehouse is like hiring a dream team for business. You want them to be skilled. To be efficient. And everyone must be on the same page. That’s why warehouse guidelines must be created for safety, accuracy, and fulfillment of orders. 

Each warehouse offers different guidelines. So, workers with previous experience need to be educated with the new guidelines even before they are hired. 

 

Safety Protocols

 

A typical warehouse can witness an array of injuries. In an ideal world, no one wants to get hurt, but sadly, in reality, anything is possible. 

Create safety protocols that must be followed. An easy way to begin is to ensure that aisles and walkways are clear. Place multiple trash cans, brooms, and mops throughout the warehouse so that staff can keep it clean. 

Train your staff in case of an event of a fire. The use of protective equipment and the emergency exit in case things got worse. 

Place adequate lights in the warehouse. When the delivery arrives at the docks, make sure that it is monitored by the manager or a dedicated person from your warehouse. Plan for the worst-case scenario so that you’ll be prepared. 

 

Working conditions

 

An eCommerce warehouse with a fast-paced working environment needs a friendly working environment. People with no previous working experience will find it difficult to adjust if safety and security are not ensured. 

Thus physical check-up can prevent future injury. Moreover, the warehouse managers will know which employee can perform the assigned task better. If the staff member won’t have physical damage, give them frequent breaks, and avoid assigning them physical labor like lifting heavy boxes. 

It’s important to brief the new workers regarding the nature of work early. Use training videos and don’t sugarcoat anything. If it gets too much, hire more workers to streamline the work, and satisfy the customers. 

 

Fulfillment accuracy

 

As soon as the truck hits the dock – the first employee that unloads the truck should check for accuracy. If the goods don’t match the actual order, identify them to prevent issues while picking the order. 

To get a head start, ask vendors to label the products properly, and place unique barcodes on each product to prevent multiple shipping of the item. Once orders are received, check it against the original order for accuracy. 

Manually picking, packing, and shipping can be a challenge. To improve efficiency, it is better to use a warehouse management system. Thus, each step will be automated, and the risk of human error will be decreased. 

 

Outsourcing fulfillment

 

FBA is a service by Amazon for startups who don’t have a proper warehouse. It runs on autopilot. The seller sends products to the Amazon warehouse, and from there, they get shipped to the customer. The FBA fee is high, so only go for it if you can afford it. 

3PL can help sellers to streamline their fulfillment operations. However, some don’t offer customization options, but most of them can help you maintain a steady workflow in your warehouse. 

 

What are the integrations worth

considering?

 

Shipping Software

For eCommerce merchants dispatching orders is a hurdle. A shipping software integrates with multiple mails offering a wide range of options to customers to compare the rates and find the best economical service. 

Some shipping software is web-based, thus giving access to business owners to track their shipments from anywhere. The software automatically marks products and minimizes human errors. 

 

Warehouse Management System (WMS)

 

For large-scale businesses, a WMS is a right choice. For faster order, fulfillment eCommerce businesses must use WMS. Human errors, unorganized inventory, or tracking of orders can easily be made with automated software. 

Other than automating the processes, WMS will integrate the shipping, accounts, and all the channels. Integration, coupled with automation, will streamline the overall process. 

If you are selling to multiple channels, a WSM software can make things easy for you. Whenever there is a change in the quantity of SKU, it will reflect across all tracks, and the product will automatically be removed from the stock. 

A WMS will synchronize your system, reducing the out-of-stock problem, and improve the visibility of your warehouse in the marketplace. 

For growing businesses, warehouse management is challenging. 3PL Next is a WMS that empowers eCommerce store owners and retailers to take control of their inventory and ship products fast. If you have a manual warehouse, we can help you with warehouse automation. Let’s talk!

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How to Make Your Website Accessible?

Regardless of whatever industry you belong to, creating an accessible website will increase your audience reach. Therefore, if you assume that website accessibility only belongs to the government and big businesses, think again. Accessibility is necessary for everyone who has a product or a service to offer.

The internet must be accessible for people with disabilities as it is for able people.

Follow the Web Content Accessibility Guidelines (WCAG). It shows that you are empathic and thoughtful. Moreover, it will get maximum views as an immediate result.

In this blog, we’ll have an in-depth look at website accessibility. Ways to improve it. Web accessibility guidelines and show how to implement it on your website.

What is Web Accessibility?

The annoying website that loads slowly, or difficultly in navigating the unresponsive website, we’ve all experienced it.  For normal people, these are minor problems. For people with disabilities, it restricts them from using the internet.

Website accessibility is utilizing technology to support disabled people to perceive, navigate, and contribute to the site. Accessibility is a well-thought website design & development process rather than an afterthought.

Why Is Website Accessibility Important?

A report by WHO confirms that around 15% of the population across the globe has some disability. People with disabilities have an equal right to access information on the internet. Technology can remove the barrier that prevents website accessibility. So, users must navigate the website regardless of their age, physical or mental disability. The focus must be to provide a seamless user experience.

Besides turning the internet into a place for everyone, a smart web accessibility strategy provides additional benefits. Website Accessibility is something that integrates website design & development. And overlaps them with mobile-friendly designs, usability, and search engine optimization (SEO).

An accessible website can reduce maintenance costs, increase audience reach, and showcase corporate social responsibility (CSR). A well-designed website not only accompanies people with disabilities, it significantly improves the user experience for everyone.

Web Accessibility Standards

The WCAG was developed by Wide Web Consortium (W3C). It consists of universal guidelines to create a website for people with disabilities.

WCAG has two versions in the market: WCAG 2.0 and 2.1. ISO certified WCAG 2.0 in 2012. WCAG 2.1 was published in 2018. In version 2.1, all the success criteria of 2.0 are covered with some additional points.

The WCAG is the most authentic legislation on web accessibility across the globe. Some countries indirectly follow WCAG guidelines. The European Standard EN 301 549, for example, doesn’t state anywhere that they use WCAG, but they follow all the directions by WCAG.

WCAG is divided into three levels:

Level A

This level has the minimum accessibility requirements. Failing to meet the requirements of this level, will result in an inaccessible website.

Here’s a checklist of Level A to make your website accessible:

  • Add captions to videos with audio.
  • Disable automatic video and audio play feature.
  • Avoid flashing and blinking content.
  • Label every element and provide clear instructions.
  • Use ALT tags with each image.
  • Give clear & proper titles.
  • Give user controls for moving content.

Level AA

The second level removes most of the barriers for disabled people. Level AA is the standard level followed by most websites.

Let’s take a look at the checklist for Level AA.

  • Use captions for live videos.
  • The contrast ratio between text and background must be 4.5:1
  • Use relative text scaling instead of absolute scaling (discussed later)
  • Inform users when the language of the page changes.
  • Suggest fixes when the user makes any errors.
  • Stay consistent with icons, buttons, and menus.
  • Ensure that the keyboard focus is clear.

Level AAA

The highest level of accessibility and the most difficult to achieve. This level is prescribed only in need of utmost necessity.

  • Use sign language for videos.
  • Provide a text alternative for videos.
  • The contrast ratio between text and background is 7:1.
  • Offer users multiple presentation options.
  • Avoid using text-based images.
  • Inform users about their current location.
  • Break the content into several sub-headings.
  • Elaborate complex words and abbreviations in the page.
  • Provide detailed help and instructions.
  • Avoid changing anything on the website without taking permission from the user.

A detailed checklist is available at WebAIM.

The Principles of Accessibility

Website accessibility is impossible without fundamental principles. These are known as POUR, which is an acronym that defines accessibility:

Perceivable – Firstly, the elements presented can be perceived by various senses. Normal users can use visuals but disabled people need sound or touch to perceive the website. It’s like providing text alternatives for non-textual content. Secondly, for images, ALT tags help in understanding the image. Use captions for every image. Provide video transcripts to understand the content of the video.

Operable – The interactive elements like buttons, navigation, and controls must be operable. Operable elements must be easy to find, it’s like clicking, tapping, swiping, or rolling. For others, voice commands or devices like a headband or eye trackers must be used.

Understandable – The technology must be easy to understand and be consistent with predictable patterns for the users. The end-users should not face any issue understanding the information presented to them.

Robust – Robustness is making content available for users by using various technologies, including the assistive device.

The lack of these principles will make the website inaccessible for disabled users.

How to Improve Your Google ranking with web Accessibility?

Google navigates a website like a deaf and blind person. Placing the content in an accessible manner can increase your chances of ranking high in Google search results.

Moreover, if your website is not attracting Google’s attention you are losing a lot of traffic. Research by Search Engine Journal reported that sites that appear on the first page of Google receive 91.5% of traffic share than other websites.

This means that websites need to be accessible to people with disabilities. Aligning your website with Google’s guidelines is important. Here’s how to begin:

  • Give users value: Users are attracted to valuable content. Create content that matters to them.
  • Link to other websites: Google uses sophisticated text-matching techniques to find important websites. The search engine can differentiate between natural and unnatural links. And, when other websites add your link, this improves the overall rank of your website and make it accessible.
  • Build a logical structure: Every page must be linked in a well-thought-out way. An accessible website provides the user with a seamless way to browse the website.
  • Great UX means more accessibility: When websites are designed with accessibility in mind, SEO follows. Almost every metric demands an easy user experience that impacts search results. Focus on creating simple navigation, quality content, mobile responsiveness, and internal linking.

Things to Avoid

  • Avoid filling your pages with “cloak” pages. If your website has links, pages, or text that are not intended for the visitor, Google will ignore your website.
  • Don’t buy SEO optimization services. Some companies use Black-hat SEO to rank faster that can backfire on your website.
  • Refrain from using images to convey important names, links, and content. The crawler doesn’t recognize text used in images.
  • Creating multiple copies of the same page under a different URL might blacklist your website.

How to Deal with Web Accessibility Obstacles?  

Website Accessibility can be achieved with a minimum expense. To avoid any issues with web accessibility, keep an eye of the following things:

  • Navigation: The basic issue, even with normal people, is to navigate the website without any problems. This makes it impossible for disabled people to access the site.
  • Site Structure: For people with disabilities, it’s impossible to navigate with a broken website structure. Everything must be predictable for people who don’t rely on vision-dependent cues, a structured website is easy to understand.
  • Text: Apart from blindness, people with color blindness cannot view text if it’s unclear. Developing web pages with flexible and readable text can overcome this hurdle.
  • Images: To convey useful information with images is the wrong choice for web accessibility. Important information like the ‘home’ button should contain text to help users navigate properly.
  • Hyperlinks: Hyperlinks are one of the core features that help users to navigate freely between the pages. For vision-impaired people, hyperlinks must be clearly labeled.
  • Multimedia: For deaf people, video can be a hurdle to access the website. Captioning videos with audio can overcome this hurdle.
  • Forums: Forums must be properly designed. Inaccessible forums can lead to serious consequences, and people can file a complaint just like one that was launched against shoe manufacturer Reebok.

Here are ten ways to make your website accessible for a global audience.

How to Make Your Website Accessible?

  1. Make Your Website Keyboard-Friendly

An accessible website can work without a mouse. Ensure that major site features like browsing pages, links, and content work with keyboard-only navigation.

Generally, the Tab key is used to jump between buttons, links, and forms on the website. Ensure that elements can be accessed with the Tab key.

If it’s difficult to navigate the website without a mouse, pinpoint those issues and address them.  WAVE Evaluation Tool by WebAIM gives a handy guide for web accessibility with the keyword.

  1. Easily Accessible Content

On a static website, it’s easy to make content accessible. But with a dynamic website when elements on the website change, it’s difficult for a disabled person to realize it.

For a dynamic website, ARIA landmarks can help in identifying specific important sections of the website. For example ‘live region’ tag will enable screen readers to understand the changing content as it happens.

ARIA landmarks enable users to skip sections on the page. They can navigate to the main section avoiding the link-heavy sections.

The Make WordPress Accessible Handbook contains all the necessary information that needs to use ARIA landmarks on your website.

  1. Don’t Ignore the ALT tags

The ALT tags with an image are an alternative when the image doesn’t load properly on the website.

A Green bag might not be visible, and the name “Image 245” doesn’t help the user understand what the image is all about. Moreover, an ALT tag, “Green bag with stripes,” can help the user create a visual image of the product.

Alternate text helps with SEO giving them more information to browse and index the page. A descriptive summary of each image, along with keywords, will improve the SEO ranking of your website.

  1. Select Colors Carefully

Have you ever considered why Facebook is blue? That’s because Mark Zuckerberg is color blind and can only see Blue color.

Color Blindness is not an issue. It’s just people who perceive colors with a different spectrum. You need to choose colors that can easily be distinguished and differentiate various elements on the page.

To avoid confusion, the text must stand out from the background. A dark color will stand out on a light background, ensuing that both don’t blend.

Avoid bad color contrast:

bad contrast text

Instead, try an eye-pleasing contrast:

good contrast text

Website Accessibility is about a pleasing web experience. Evade eye-straining colors that will drive people away.

Online tools like WebAIM or Contrast Checker helps in testing various color combinations. The later tool provides a switch to the monochrome option to better understand various combinations.

  1. Structure Content Effectively with Better Headers

Carefully using headers on your website will make it easy to understand.

Clear headers help screen readers to interpret pages. A simple header helps in structuring the website and makes heading levels, which makes navigation easy.

As a general rule, H1 is used in a heading followed by sub-heads beginning with H2, H3, and H4. To avoid confusion, tags must be used in an orderly fashion.

  1. Develop Forms for Accessibility

The developed forms must accommodate web accessibility. Each field must be clearly labeled. Labels must be placed adjacent to every field. Not to mention that a normal user might identify the fields without labels, but someone using a screen reader will not be able to match the fields that are not properly labeled.

Instructions & information must be clear to understand. Major CMS offers accessibility plugins for developers, making it easy to create an accessible website.

  1. Use Tables only for Tabular Data

Tables make it easier for users to read a large amount of data quickly and get the maximum benefit from it.

But tables must only be used for tabular data. For instance, tables for lists, layouts, or anything else can be confusing for screen readers and disabled people.

If your website demands complex tables, use the W3 guide to create tables maintaining accessibility standards of the website.

  1. Resizable Text Won’t Break Your Website

Mostly, every device by default enables resizable text, which helps people with visual impairments. And if your website doesn’t support this feature, the resized text will break on various devices.

As revealed by experts relative sizes will adjust with every screen while absolute text will break. Therefore, scalability will make it difficult for users to resize the text on different devices.

To check the scalability of fonts, use the zoom feature in your browser. If it’s difficult to read or navigate, check out the WebAIM guide for font sizing.

  1. Automatic Media & Navigation is a Bad Option

Automatic media is quite annoying for general users. For people using screen readers, this can be frightening or confusing. And it will be difficult to turn it off.

Sliders & Carousels must be avoided. Furthermore, it can prevent viewers from absorbing the information before the next slider.

  1. Use Content that supports Web Accessibility

In conclusion, while developing the content of your website, design it with an understanding of accessibility. Therefore, pay attention to minor things. Avoid writing a lot of acronyms. Use unique and descriptive links. Add descriptive anchor text.

We Will Make Your Website Accessible

Our experts will analyze the website accessibility of your website. Discuss WCAG violations and correct it.

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Benefits of using Shopify: Why use Shopify CMS for eCommerce development?

Are you a budding Entrepreneur or a medium-size business owner who wants to sell stuff online? Do you wish to open your online store but don’t have the right skills or understanding of website design? If your answer is yes to any of the above questions then Shopify CMS is the right solution for you. 

Shopify is a popular CMS that helps in creating an online store with minimum technical understanding. You can set up, customize, manage the store, sell your products across the globe via a website, social media, and your mobile. 

Shopify is popular among startups because it is the simplest, easiest and the finest eCommerce platform out there. Here are some notable features that will help you to create your online store on Shopify or migrate your store to Shopify from any other CMS platform. 

Speedy & Secure Hosting Server

One core challenge that you will face while running an online store is your hosting server. The server must be screaming fast and secured. As users prefer websites that are lightning-fast and demand super-secured credit card processing. 

Speed is the actual culprit to user experience. A research by Google revealed that more than 53% of the users leave a website if it takes more than two seconds to load. 

On the flip side you must route the customer’s credit card through an extra layer of security so that customer credentials remain safe. Mostly, eStores outsource the payment solutions to a third-party vendor namely PayPal or Google Wallet, but this can slow-down your store processing if the setup is incorrect.

Shopify presents an all-in-one solution to both issues by handing them to pros, which means you do not need to worry about hackers, caching, and even compliance. Shopify pay bounties to security experts to hack-proof their systems. A publicly-traded company with big investments is legit and safe. 

There are a ton of factors that affect the speed of a website, but Shopify CMS can handle it all without complicating it. The SSL and seamless payment integration are few core advantages of using Shopify for your eCommerce store. 

Shopify CMS has all the necessary features

When you build your own shopping store you want it to be perfect. It is like giving an all-in-one solution that will overcome all the challenging pieces and create a user-centric eCommerce store. 

Surely, your goal is to create an eStore that simplifies buying and allows customers to share their information safely.

An integrated payment gateway, easy addition, and removal of products. Easy customization and analytics to track everything. 

We can tell with an experience that Shopify has all the tools necessary to create an amazing store and generate leads without spending much on key features. 

Impressive Customer Support 

We have built tons of stores for our clients and with the experience we can tell that in between Shopify and other eCommerce CMS platforms, Shopify’s customer support is excellent. 

If you try to build the store yourself, you require a lot of support from online forums and developers. And Shopify has a lot of support from everywhere. 

Starting from the huge FAQ section to email support and chat support with real knowledge that will immerse your brain with relevant knowledge so that you won feel lost. The good thing with Shopify is that you will get everything that you easily without wandering away on the internet. 

Migrating to Shopify store is just a click away!

Add-Ons / Plugins 

Shopify has a ton of built-in features, but surely not every platform can accommodate every feature, that is why more than 2,400 Shopify apps make it easy for store owners to make the store seamless and customer-friendly. 

Some Shopify apps are paid while others are free. 

And over the past few years, this is one of the core benefits of using Shopify CMS. So many companies need customizations and integration in their store which can easily be done with Shopify apps. 

Over the past few years, Shopify CMS has improved drastically. A lot of flexibility was added to ease the merchants and provide them with full support and control over their eCommerce store. 

Not every CMS platform can pull it off brilliantly, but Shopify does – and the development team at Shopify works hard for improving and developing new apps to solve problems. 

Marketing made easy 

What is the purpose of an online store if no one can find it? That is what marketing is for – and Shopify CMS really excels at it. Shopify might not include that fancy marketing tools but surely the essentials that Shopify does have are enough to make your eStore appear in search results. 

For marketing campaigns, Shopify makes it easy to create engaging landing pages which is the key differentiator that makes Shopify CMS efficient than other CMS. 

For SEO Shopify ensures that your store is crawlable. The custom title, meta descriptions make it easy for even the non-technical persons to add content and make the store visible in search results. 

If you are really looking for one platform that can take care of your SEO, marketing, design, and user experience then Shopify is the CMS that you must choose. 

Grab those incomplete orders 

At times customers will leave your store without completing the purchase. And more than 2/3rd of the customers will not even revert to you with what bothered them. The Shopify CMS handles this cart abandonment problem well. 

The store tracks down incomplete orders and reminds customers to complete the purchase. This will not only improve your revenue; it will build trust among customers and they’ll become your loyal customers. 

It is Affordable 

As a startup, you might think that using Shopify might be expensive but one of the most popular benefits of using Shopify is that it is affordable and budget-friendly for startups and small-scale business owners. Other than the monthly subscription fees, you can choose a pricing plan and pay for the features you need.

Wrapping it up 

The best thing about using Shopify is its simplicity and affordable pricing. It is the first choice for sellers who just have few products to sell and do not want to invest in any heavy-duty, complicated CMS. 

Just pick a theme, upload the products, and your store is ready to sell those products. You can close the store anytime. You can even have the flexibility to test various business ideas on a single store.  

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10 things every Salesforce Admin should know

Do you know that 150,000 customers are already using Salesforce? It’s no surprise that using Salesforce increases revenue by 20%, and on average, ROI increases by 50%.

Salesforce is the leading CRM in the market with a market share of more than 33% it is evident that companies who use Salesforce generate more revenue and can boost the productivity of their team. However, for a Salesforce admin or anyone using Salesforce, few things are necessary to know.  

In this blog, you will learn ten things that can drive massive sales and make your employees uber-productive. 

1. Where to get help?

As an admin, it is necessary to learn a few things before you start using Salesforce. Begin with Trailhead. If you want to know something about a feature and how it generally works, Trailhead is a place where you will get tutorials on that.

Just search whatever help you need, and you will get related topics and tutorials against your search. 

Next comes the Trailhead community. Here you can meet people in your neighborhood, share a slice of Pizza and discuss whatever issues you have with Salesforce.

The next place to seek help is the official documentation of Salesforce. It is not fun like Trailhead; you will feel like reading a full dry manual of your car. For instance, if you need to know which permissions you need to enable for a feature, this is your go-to place to get help. If you want to know which license you need to enable and where to click to activate it, you will find it here.

Lastly, if you need some expert advice, you can always seek help from implementation partners. They are like experts who are using Salesforce for quite some time.

Here is what you can ask from each help group:

Salesforce support

  • Seek help if a feature is not working.
  • An error message or if you cannot log in.
  • Premier support.

Community

  • Ask you why, and why not. Which feature can be used for what purpose, and how you can effectively use a feature?
  • For any non-technical help.
  • Discuss company goals and objects.
  • Anything related to the contract.
  • Pricing and product questions.

Implementation Partner

  • Niche based expert level-questions

2. Use Lightning, it is amazing

If you are using Salesforce for quite some time, Lightning UI is something that you must try. It is modern, efficient, and easy to configure. Check out how to migrate on Lightning?  

The best thing is that it is easy for the admin and the end-user.

In conclusion, every new feature that is rolled-out is the Lightning-only feature.

3. Reports & Dashboards

You need to understand that reports are different from tabs. When you click on Accounts or Contacts tab, you will get data; this is not reporting.   

To generate a report, you must first know the type of report that you want to create.

For instance, if you make a report for Accounts, you will not be able to read Chat Transcripts in it. For that, you need to create a separate report type. 

Source

I would suggest that you learn how reporting works because you will make decisions based-upon these reports. If you are confused about reports, you can always try to download some free report samples from AppExchange.

You can easily schedule reports for a weekly or monthly basis, whatever if your preference. One great USP of Salesforce is its ability to create accessible reports. Therefore, everyone who uses Salesforce needs to learn how to create reports.

4. Automation

In the professional edition of Salesforce, you can create up to 5 rules. This does not mean that you can only create five small objects. It means that you can create one rule and create smaller objects within those rules. For instance, if you want 15 automation for lead generation, you can create them under Lead generation rule.

When you start using rules, you will learn how to use rules smartly. But learning them will help you a lot, so do not ignore these automation rules.

5. Customizing Salesforce

Salesforce wants you to customize it according to your need. Just like Disney, HP, or Fox, you can customize your own Salesforce and make it admin friendly.

You can simply point and click things so that there is no need for the same things again for your company.

You can create custom reports as mentioned earlier and use them to analyze data and make decisions.

One thing to remember here is that do not do customizations in the production phase, do them in Sandboxes. And when you feel that it is mature, you can shift it into full operation.

6. Record Types

In Salesforce, you can use Record types to create business processes, picklist values, and page layouts for various users. These record types differentiate your regular sales deals with professional engagement that offer way much more value.

You can use record types for the following things:

  • Display various layouts on one object as per the requirement.
  • Restrict some access on record type and page layouts.
  • Develop business processes.

What is a Business Process?

A business process is merely tracking various departments like sales, support, marketing, and further divisions in them.

The records you keep will make it easy for every department to analyze data as per their department.

You have the choice to make specific fields visible for some users and make it read-only for others. The page layout can be used to customize the content of record pages.

In short, as a Salesforce admin, you must know how to create, keep, and edit records.

7. Security Model

There is a thing called Organization-Wide Sharing Setting. If it is public, everyone can see every record. And if it is private only people with limited access can see it. Roles are defined in a hierarchy, and only the people above the hierarchy can see some fields. Understand the hierarchy.

Next to understand is profile. With a profile, an object can be hidden, or even a whole field can be restricted—the permissions that can be given to specific profiles.

In conclusion, the login security where who can log in at which time, will there be a two-step identification necessary for that profile or not? Can there be a single sign-in from one profile or not.

8. Actions & Micros

If some feature or option is recursive, you can create an action for it. For instance, to create polls, ask questions, and announcement, you can create an action, and whenever you need that action, you can use it without doing everything again.

Learn mobile actions, productivity actions, and custom actions that can help you to reduce your time and resources. Lead more about actions from this link

9. Email, Calendar, and Files

All the Salesforce users will get email synced. You can import email from Outlook, Gmail, right in Salesforce. Above all, for SharePoint and GoogleDrive users, there is an option to import, which allows you to search for any files in Google or SharePoint to pop-up in the search results.

The beautiful thing is that everything can run on mobile. Spend some time learning on all these features. And that sidebar in Gmail or Outlook, you can customize it. Put videos, images, to-do lists, reports, or charts in there. 

10. Import, Export, Integrate

You can easily import 100,000 records in Salesforce. Do you want to delete 50,000 records, be careful you can do it too?

One of my favorites is Dataloader.io. You can easily import, export, and integrate as much data as you can without any fear of losing data.

If you are more comfortable with excel, you can export the report with such a few clicks.

11. In-App Guidance

Here is a bonus tip for you. There is the latest feature, ‘in-app’ feature that lets your employees learn about new updates and features launched by Salesforce.

It is not a full training just a little bit of text to give you an overview of the new feature.

The Big takeaways

  • If you have not started using Lightning, start using it.
  • Start Customizing Salesforce with Sandboxes.
  • Educate users on how to use reporting.
  • Take feedback and learn from the community.
  • You can do almost anything, and it just demands energy and money.  
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HubSpot for Startups: Is it worth it?

As an Entrepreneur, we know what it feels like to wear multiple hats in times of crisis. From uplifting the mood of your employees to managing sales and marketing of your Startup, there is a haphazard shift between roles. 

It is a digital age where tools can help people to be more efficient. How about a tool that can manage your marketing and resolve sales-related problems so that you can focus on other important stuff? 

HubSpot will help your Startup to scale exponentially. Even with limited resources to implement HubSpot, we can help you with that (will mention it later). 

 

Why HubSpot is a good fit for startups

Onboarding & training

 

Startups usually run with a limited budget. One important and expensive thing that startups face is training the employees. HubSpot does a great job of providing the right materials for your startup. HubSpot Academy offers complete training on sales and marketing for any business.  

You will be guided by the HubSpot Academy team allowing your team members to understand the portal. Working with HubSpot will grow your business in an organized manner, and especially startups who do not have a clue on how to make sales, how to do marketing, HubSpot will help a lot. 

 

Growing with HubSpot

One main reason why HubSpot for startups is the right choice is that the platform grows with your company. This means when you start using features, with some subscribers you will get a few features, as your startup grows and you increase the subscribers, more features will be added. And there is a robust subscription level plan for every phase of the startup. 

HubSpot offers professional and enterprise-level features to big teams and huge companies. 

As your team grows, you will know it is time to upgrade the subscription of HubSpot because then you will need extra features for your startup. 

HubSpot offers an amazing 300 integrations with third-party platforms. This enables HubSpot to feed-in with information beyond HubSpot and get the outside support that a startup requires. 

For instance, if you run an event company and you require to get all attendee information in HubSpot. You can use Eventbrite, which can easily be integrated into HubSpot. Check out HubSpot’s App Marketplace and get all the related information. 

 

Why will HubSpot not be easy to implement?

HubSpot’s Customizations

Whatever industry you belong to, as a startup, you need to customize the CRM for your business. Although there are customization options in HubSpot, it is not easy to understand and implement quickly. You need some training before you implement the HubSpot customizations. This is where we can help your startup get the customization right. 

If you try to customize yourself, there might be a point that with the tools, it might turn out to be difficult for team members. 

Generally, HubSpot is easy to implement, but for startups, some expert-level help is required. 

 

HubSpot Strategy, Optimization, and Implementation. Let’s begin!

 

Dedicate one person from your company

One sure-shot way to be successful with HubSpot is to assign one person to your team specifically for HubSpot. Unless you use some professional agency in which case you do not have to worry about it, one person from your team must engage with the activities happening in HubSpot. 

Even if you end up working with HubSpot, your team needs to communicate thoroughly with one representative of HubSpot. That person will guide you on how to move things forward. 

This is one more reason to hand over HubSpot integration to professionals and save the time, energy, and effort of your employees.  

 

Understanding inbound methodology

HubSpot has its core in understanding inbound methodology, which is focused on attracting, engaging, and delighting the customers. 

While this form of marketing helps one department of the organization, most of the tools used by HubSpot will help and grow every member of your team. 

For instance, if a marketer learns more about sales and content, he would be able to sell better with email templates that can be easily edited as per the need of the organization. 

The goal of inbound marketing is to bring all the people of your startup on one page. This will enable everyone to grow with the same phase, and everyone must learn inbound marketing to get a better understanding of HubSpot. 

 

How will HubSpot improve your Startup?

It is a dream software for marketers. You do not need to juggle between various platforms to reach a new market. With HubSpot, you can optimize content, monitor customers, and convert them into leads. 

How about one tool that can manage all your marketing needs? With deep insights into the buying intent of the customer, you have got the marketing side sorted out. 

 

Identify prospects easily 

HubSpot can easily monitor the IP addresses of companies who have visited your website. The activity can be monitored, it will be recorded, and it will be easy for you to analyze the customer and give what they want. 

 

Hone your emails skills 

When you get the right information for each prospect, it will be easy to customize and automate emails that will surely generate leads in your inbox. 

Your sales team will get top-notch feedback from experts at HubSpot. Most of the emails will be tracked from start to finish, and everything will be automatically updated. This is quite helpful as the recipients will interact with your emails, and the information will improve your marketing efforts. 

 

An in-build calendar to make your life easy 

As a startup, you might face a problem with the content and its organization. To overcome the problem, the calendar will be a lifesaver. Marketing is all about planning and staying ahead of your competition. 

HubSpot’s calendar will give a clear view of the days ahead, weeks, and months. You will be able to schedule social posts, emails, blogs, and landing pages, which can be scheduled and published in the future. 

 

SEO will be your best friend 

HubSpot will quickly optimize your SEO so that you will never have to face the nightmare ever again. Develop authority with over-the-top HubSpot tools that will help in securing a top position in search engine results and outrank your competition.  

When you create a blog or even a landing page, HubSpot will take care of the SEO. You can plan your content strategy, build authority, and create clusters of content that can easily be integrated with content related tools.  

Go one level-up by tracking the performance of the content and optimize your content with relevant industry-popular topics. 

HubSpot is great for Startups as it will grow and enhance your inbound marketing, sales, and customer support. 

If you feel that HubSpot is hard to implement, we are here to help you. Customize your startup for larger platforms, our experts will guide you throughout the journey, and your startup will outwit your competition in no time.  

If you feel confused about the cost, get a FREE quotation for your Startup

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26 Website Pre-Launch Checklist Items for 2021

Do you want to grow your business? Develop a website and sell your services online. But building a website requires meticulous planning, hard work, and consistency.  

Whether it’s a custom website, editing a template, or designing from scratch, preparation is the key.

A successful website is well-planned. In fact, to make a website successful a checklist can keep you on track.      

In this blog, you’ll get a detailed website pre-launch checklist that will help you create a successful website.   

Content

1. Proofread everything      

 

Your website is online. Do you want to leave a bad impression on the visitor? Of course not! Check the spelling, grammar, and readability of the content.

A visitor will judge the website by its content. One mistake can leave a bad impression on the new user. You must proofread every word before the site goes live.

2. Check for consistency

Studies suggest that the human brain seeks patterns. When a user visits the website for the first time, they don’t know much about your website. From the home page to every other page, the brain will look for patterns. The patterns that can help them unfold your website.

For instance, if there is a logo in the header, a user will expect that logo to be present on every page. If there is some text at the bottom of every product, then the user will look for it.

Similarly, photos of products must be similar: the angle, the light, and even the background must be the same. This leaves a good impression on the user.

3. Check for contact us details

When a customer faces a problem, they intend to contact the customer service department. Ensure that the contact us details are clear. Verify and cross-reference email, phone number, and social media links. You cannot assume that people will wait to contact you; if they get frustrated, they might move on to your competitor.

4. Backup the content

If your website stores data on a database, take backup regularly.  The most popular CMS like WordPress, Drupal, or CraftCMS, provides an option to make backups and email them. If you are having issues with website maintenance, we can help you with that.

Web Design

5. The Typography and colors

To engage users, use persuasive typography. Is the font size correct? Will the font look okay on a smartphone? Check these before you launch the final version of the website.

6. Optimize Images

Compress high-definition images so that the website loads faster. Website owners ignore this the most and face serious consequences later on. Don’t let this happen to you.

7. Check the UI elements

 The animations, the videos, and the transitions must work smoothly. Don’t let the users wait for anything to load. Check the elements that are creating delay and correct if something is not right.

8. Double-Check the Alignment

Often a single miss-alignment can leave a bad impression on a new user. That’s why it’s important to check the alignment of images, text, and make certain that none is going out of the gridlines.

Web Development

9. Links and Buttons

Google hates broken links and redirections. Check all the links on the website and see if there are any broken links. The CTA buttons must be checked – the visibility of the button, text on the button, and the clickable link must be clear.

10. Validation

Be certain that the website is validated. Use https://validator.w3.org/ to check your code’s W3C-validation. Also, inspect your code for WCAG guidelines compliance.

11. Custom 404 Pages

In the past using default 404 pages were fine. Now you must customize every page so that the user won’t see that boring 404 error page and instead see something engaging, humorous, or persuasive.

12. Minify the code

 Web developers use certain scripts in their code – comments that allow other developers to easily customize the code. Before you launch the website, minify the code, combine and compress the side code to improve the speed of the website.

Tools like YUI or YSlow can help you to minify your JavaScript and CSS code.               

13. Check Search feature

When the user lands on your website, they usually want to search for the product and place an order. But if the search feature is not working properly, it will frustrate the visitor and drive them away.  Test your search feature and make it user-friendly.

14.  Security & Safety

Whether you are using a custom website or a CMS based website, you need to keep in check the security or safety of the website. Use plugins, extensions, or ask your developer to develop plugins that will secure your website.

SEO

15. Check the title, keywords, and description

Before launching the website, ensure that you have clear tags mentioned on every page. From title to description, every keyword must be naturally placed.  Ensure that every ALT tag has a keyword because Google values that too much. Don’t forget to use long-tail keywords as they’ll improve your SEO.

16. Check for Sitemap

Once the website is finished, check that your sitemap is accurate. The sitemap must be according to the guidelines given by Google, Yahoo, and Bing. If you haven’t created a sitemap yet, you can do so from the GSite Crawler website.

17.  Customize your URL structure

Don’t leave the URL structure to the developer. If you want to rank in Google search results, you must use a customized URL for every product. For instance, a gift category URL can be “www.giftshop.com/mens-collection” rather than “www.giftshop.com/dfgd123545” that will be difficult for Google to rank. Use a tool like Ahref to find out the top keywords in your niche and put them in your URL structure.

18.  301 Redirects

If you are redesigning the website, take care of the website redirects. Every link must be carefully redirected.

19. Do you have a blog?

Starting a blog is as important as launching a website. When you plan to launch a website, ensure that you have some blog posts ready to be posted on the website. You have blog categories sorted out, and you exactly know keywords that you need to focus on.

20.  Social Media Integration

Your target audience is already on social media. If you don’t integrate all the social media networks on your website, it will be difficult for them to reach you. Give them more ways in which they can engage and communicate with you.

21. Search Engine Submission

When you are new, it will take time for search engines to find and index your website. An easy solution is to submit your site manually on various search engines. This will index your pages faster.

Security & safety

22.  Get an Anti-Virus Software

Of course, no one wants to hear the bad news. That’s why you must install anti-virus software before you do anything else on the website. It’s advised that you use a licensed version of the anti-virus software.

23.  Take regular Backups

Uncertain things can happen anytime. So, it’s smart that you take regular backup of your whole website and store it in a cloud.

 24. Protect some pages

You must protect some of the important pages of your website so that they don’t get hacked. To prevent search engines from indexing your important pages, place them in robots.txt files.

25. SSL Certificate

 If there is important data on your website, which is mainly the information of the user, you should install the SSL certificate on the website. This will protect your website from any breach from hackers.

26. Terms & Privacy Policy

As a new website, it will be difficult for customers to trust your website. That’s why you must have clear terms and conditions and privacy policy. Be transparent with whatever conditions you have and let them know how their data will be stored and used.

In the end

It’s so easy to start a website. But it takes a lot of effort to launch a well-planned website. Now with this website checklist, you can easily take the burden off your shoulders and focus on other important stuff that you need to take care of before launching your website. 

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How to choose the perfect CMS for your business?

A Content Management System, frequently known as CMS, is a software application that can create, manage and modify the content on a website. I know that you know, but in case you had any confusion now, it’s clear. 

Some CMS are basic, but they don’t offer much control over your website. Other CMS might be complicated and time-consuming but offer a firm grasp on the contents of your website. 

Simple tasks like updating content on the website, or adding an image to a post can be a painful episode that can drain your energy and waste your time. 

As a business owner, you need to pick the right CMS for your enterprise. Stop being frustrated while your competitors are moving up the SERPs (search engine results pages).

You already know that an updated website is vital for your startup. But it’s difficult to choose the right CMS. 

 CMS is the backbone of your website. When choosing between various CMS, you’ll need a robust platform that can help you to organize, control the content, and design tools on your website. 

A simple solution is to select the open-source CMS that aligns with your business. In this blog, we will discuss the pros and cons of three major CMS systems: WordPress, CraftCMS, and Drupal. 

And now for the good news

Any business can use open-source CMS software. 

As per Kathleen Reidy, senior analyst at 451 Research says:

“There’s more acceptance and awareness of open source CMS in the enterprise today, but there’s also more options,” she said. “There are some large organizations with technical teams, and they download Drupal or any open source CMS, and off they go.”

If you are a budding startup, here is a comparison that will help you decide among WordPress, CraftCMS, and Drupal.

1. WordPress 

For a public blog or a simple website, WordPress is perfect. It has a reputation of being easy with a lot of plugins to support and enhance the experience.  

Thousands of community members have developed the core WordPress software. You just need to download the latest stable version of WordPress or sign up with a web hosting service provider that supports WordPress.  

WordPress has thousands of themes and plugins with plenty of documentation that can expand your website. Moreover, there is a large community of developers that can help you to get started. WPLift is a great place to start. 

Advantages of using WordPress

  • Relatively less expensive than other CMS software.
  • Easy, convenient backlinking, and syndication. 
  • More than thousands of professional themes.
  • Transition is easy from one designer to another. 
  • SEO ready templates. 
  • Outstanding social media integration. 

Disadvantages of using WordPress

  • WordPress itself is free. But efficiency-enhancing plugins, and themes are paid. 
  • Security is a massive challenge as WordPress is a prime target of cybercriminals.
  • There is minimal maintenance support from the company, so users have to rely on online forums and communities. 
  • Suitable for startups, but for medium-sized businesses, it’s not recommended. 
  • The updates may require some web design knowledge. 

WordPress website

Source 

2. CraftCMS

CraftCMS is similar to WordPress, but it’s like an advanced version of it. With WordPress, you don’t have to touch the code at all, but if you are looking for a scalable CMS, the best choice is CraftCMS. With custom fields, you can add various types of content in the same section. Craft cms open source comes with ready to use features. For example, you can create a simple blog or portfolio site within minutes. 

The core difference between WordPress and CraftCMS is that on WordPress, you have to manipulate the code, which means changing a little bit to get results. While the glory of CraftCMS is that you need to start from scratch, which gives full control of the development.

CrafftCMS is more expensive than WordPress because everything needs to be built from scratch. If you are a medium-sized enterprise, we can help you get started with CraftCMS.

Advantages of using CraftCMS

  • Live Preview
  • Custom Fields – unlimited field types that can be used anywhere.
  • Multi Environment Configuration
  • Multilingual support
  • Drafts and Entry Versioning
  • Singles, Channels, & Structure section types.

Disadvantages of using CraftCMS

  •  It can get expensive if you are going for an eCommerce website.
  •  It’s harder to find CraftCMS developers and even harder to find community.
  •  It’s difficult to find plugins for CraftCMS, but your developer can code it for you.


Source

3. Drupal  

The Drupal CMS is labeled as more developer-friendly than user-friendly. It’s a good fit for websites, blogs, and eCommerce stores that are willing to scale. But of course, Drupal requires advanced developer skills. 

For startups and small businesses, it is likely to hire a professional Drupal developer for developing, installing, and website maintenance. Compared to other CMS enterprise system development platforms, Drupal is used to build industry-specific websites where engineers are developers. 

As of 2019, Drupal had 44,000 free modules and nearly 1,500 themes to help you build and enhance your website. Moreover, the online Drupal community is quite active. A few of the websites that are built on Drupal are Symantec Connect, Popular Science, and the White House.

Advantages of using Drupal 

  • Useful to develop high-performance websites. 
  • It can quickly run community and membership websites. 
  • Symfony gives proper documentation. 
  • It offers extensive API support.
  • It’s completely mobile-ready.
  • Enable companies to deploy core features and functionality rapidly.

Disadvantages of using Drupal

  • It’s harder to learn for new developers. 
  • The basic predefined modules are not that exciting. 
  • Installation requires technical expertise.
  • Requires improvement in tracking and analytics systems.

Drupal dashboard

Source 

In the end

When to use WordPress?

WordPress is like a DIY website that is great for early startups. For those who just want a website or a portfolio to showcase, this can be the best option for them. Plus, there are thousands of plugins that can handle things pretty well.

When to use CraftCMS?

CraftCMS is well suited for any size design team – be it a team of 3 or 30 it will be suitable for both. The best thing is that you can check live previews of whatever changes you make in your design. 

When to use Drupal?

If you have a grand vision for your business, then Drupal is the right CMS. It offers extreme customization with high-level security. 

Drupal is geared towards developers, which means that experienced website developers can build complex web applications with ease. 

To achieve the final result, you may need some extensive customization, but once done, the website will make your competitors fall in love with it. 

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